Marketing Assignment Example | Topics and Well Written Essays - 250 words - 3

Marketing - Assignment ExampleSince Havaianas emerged from its reinvention strategy in 1994, sales read been growing by a steady 8 percent each year. In 2008 the company sold 184 million pairs of its now famous rubber sandal, 25 million of which were sold extraneous Brazil. Inside Brazil, the company has achieved the amazing brand penetration rate of 850 pairs sold per 1000 inhabitants (Havaianas, n.d.). The efforts of the company to wee the strong exposure of the brand internationally took them number years to attain. Thus, the emerging imitations of Havaianas somehow thwart the trustworthy image of the brand. The deception that these imitations are giving to the consumers makes them believe that they testament get the same value of the crossway in buying an authentic one. This act does not only transpire stealing the brands name and image but it also harms the consumers as they are not getting the value for their money spent. Also, Havaianas might have an image of delivering poor product because of the existing fake brands. This ethical dilemma in Havaianas marketing is something that will not be easily controlled as there are a lot of players in the effort today that had been imitating products one after the other.