Friday, November 29, 2019

Pumpkin Patch Business

Introduction The purpose of this case study is to consider the external and internal environments, strengths, weaknesses, opportunities, threats, core competencies, and future strategies of Pumpkin Patch.Advertising We will write a custom essay sample on Pumpkin Patch Business specifically for you for only $16.05 $11/page Learn More Company Overview According to Pumpkin Patch (2010), Pumpkin Patch is a New Zealand based corporation- it is Australasia’s largest kids wear business with its operations in UK, US, NZ, and Australia; together with its subsidiaries, the group specializes in designing, advertising, retailing and wholesaling of kid’s wears. The business possesses five operating divisions that consist of four geological areas where its retail chain operates and one wholesale or direct division consecutively in UK, US, Australia, and NZ; its subsidiaries comprises Pumpkin Patch LLC, Torquay Enterprises Ltd, Pumpkin Patch Originals Ltd , Pumpkin Patch (Australia) Pty Ltd, Pumpkin Patch Ltd, Pumpkin Patch Wholesale LLC and Pumpkin Patch Direct Ltd. As part of its business strategy, in June 2009, Pumpkin Patch restructured thirty-five retail shops in the US that ran below Pumpkin Patch LLC and closed-up fifteen other shops. Analysing the external environment of Pumpkin Patch Demographic Pumpkin Patch is a New Zealand-based business with its operations in Australia, UK, and US as well; New Zealand has a total population of 4,213,418 from where the Pacific population now build-up 6.9 % of the total NZ population. Multiple ethnicities are most common among younger Pacific populace and the average age of the NZ-born Pacific group is 13 years contrasted to 39 years for the overseas-born; The Pacific group as a whole has a greatly younger age composition than the total population, which means that the target customers (kids) of Pumpkin Patch is higher.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conversely, Australia has a population of 22,451,601m, and the population has five unlike quintiles of gross household-income per week starting from AU$ 319 to AU$ 1096 weekly; generally, more than 90 percent of Australian citizens represented the middle-income class. Economic The 2010 fiscal year substantiated to be rather complicated for the company because of the continuance of the recessionary affect that the company faced in 2008 to 2009 period creating difficult general retail environments for all of its trading entities. As per Yahoo Finance (2010), during this time, the share prices of the company faced a sudden slump as shown in the figure below: Figure: Basic Chart of Pumpkin Patch Ltd (PPL.NZ) for 2006 to 2010 Source: Yahoo Finance (2010) In spite of these tough situations, Pumpkin Patch engendered a quite remarkable development in income and sustained to expand the Pumpkin Patch brand in its twenty- two markets; the result reflects the strength of the Pumpkin Patch brand and the quality of the teams it has around the world. Political/legal The political conditions of both New Zealand and Australia are quite stable and the governments of both the countries try to afford the highest business friendly environment to all its industries with a view to raise the GNP; most importantly, the government of New Zealand always encourage and assist the growth of the local and international NZ companies.Advertising We will write a custom essay sample on Pumpkin Patch Business specifically for you for only $16.05 $11/page Learn More On the other hand, despite of a few number of problems due to lawful barriers such as environmental and labour legislations, the market of the US and UK generates enough revenues as well. Socio-cultural The Pumpkin Patch Company is committed to ensure the highest level of satisfaction to all its stakeholders, including its employees a nd the local communities. It believes that it is socially responsible to reduce its adverse affects in the environment by introducing more and more eco-friendly production procedures. It also induces its shareholders, partners, suppliers, and other associates to care and to stay beside the neighbouring communities. It possesses a formal Code of Conduct and Ethics Policy that gives a direction to every single subsidiary about the type of culture that the group promotes in order to comply with the environmental laws. Technological The company believes that in this rapidly changing competitive world it needs to adapt the latest technological infrastructure to gain competitive advantage. Therefore, its IT department constantly works for ensuring the greatest technological assistance. Moreover, it is imperative to note that the company has hi-tech instruments that help it in rapid production. Core competencies Management and People– the company possess an extremely efficient top management that has amazing administrative skills for controlling such a large business like Pumpkin Patch. It employees are very specialized in the production of the kids’ outfits. Promotion- it has special promotional packages that includes discount-vouchers, Pumpkin Patch promotional-codes, money-off coupon codes for great discounts, and many other packages for customers. Fashion Designing- additionally, its key competency is its expert team of fashion designers who are indeed very creative and imaginative in the designing works. Product Offerings- it is noteworthy that most of clothes that the company offers are simple, light coloured, and of pure cotton. This competency helps the company because children more often like to wear comfortable dresses in sunny weather. However, it also offers bright-coloured and gorgeous dresses as well. Retail Outlets– its retail outlets are located near busy streets so that more customers can keep visiting the stores. The decoration of the outlets are eye-catching that attracts the customer too. Pricing- because the company offers dresses at relatively cheaper prices than its competitors, the pricing of the products is its core competency. This induces the customers to be loyal and to stop the switching costs. Industry Analysis In the clothing industry, the barriers to entry are relatively high because of the requirement of a huge sum of money to start the business with; apart from that, efficient production staffs and creative fashion designers are essential to sustain in the competitive market, which are very scarce too. It will be tough for the new entrants to sustain because the production expenses of the clothes are high and the resources, technologies, and machineries required in operations are most of the time unavailable. Although, there are many competitors in the industry, companies specialising in kids’ wear are very few; therefore, there are few competitors providing direct substitutes.Adve rtising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The bargaining power of the buyers is moderate and the switching costs are slightly high. Conversely, the presence of numerous suppliers in this industry means that their bargaining powers are low; nevertheless, suppliers of fashionable brands are inadequate denoting high threat. SWOT analysis of Pumpkin Patch Strengths Pumpkin Patch has outstanding brand awareness and quality image, which helps the company to increase its profit day-by-day. The experience, dynamic and efficient designers always show their creativity; According to the annual report 2010, the Board of Directors are responsible for ensuring that the Company and Group is properly managed to improve and protect the rights of shareholders; It offers quality products with reasonable price; In spite of these challenge of global financial downturn, it generated a very significant development in income and continued to grow the Pumpkin Patch brand in its 22 markets. Weaknesses Slow growth rate in the US retail market and wholesale market; Rapid change of fashion trends and customer’s mind to select children cloths; Fluctuation of market share price in stock market; Employees’ right is not protected under Fair Work Act 2009; Pumpkin Patch spend relatively low budget for market research and promotional activities. Opportunities Pumpkin Patch has Strong capital and resources for further expansion, for example, it has already launch of its new brand Charlie Me; It has the opportunity to offer quick customer service with high satisfaction; Scope to increase customer base; In addition, it has opportunity to enter a number of new wholesale markets with new brand (Charlie Me) or existing brand; Pumpkin Patch (2010) reported that it is well positioned to take advantage of growth opportunities across all of its markets. Threats Competitors are the major factors for the company, such as, Wall-mart and Marks Spencer are the largest competitor of Pumpkin Patch; Though the company is not affe cted by the financial meltdown but still global economic down turns creates some uncertainty on future expenditure of the customer. Competitors Bowden stated that in 2004 global apparel sales were around US$768 billion and the US clothing market was worth US$172.8 billion, which demonstrates that it is a moderate size industry. The company has business operation in the US market, New Zealand, Australia, and the UK market; as a result, the company has to face both direct and indirect competitors from the different business location either from department stores or from discounters like Marks Spencer and Wal-Mart. Bowden also pointed out that the 2nd biggest class of rivals was made up of specialty clothing retailers who had a children’s segment, for instance, GAP in the UK market. However, this company has opened few other departmental stores for bread and breakfast segment but failed to generate expected profit; so it concentrated more on the discount retailer segment in Ne w Zealand market and faced huge competition with Kmart and Farmers. On the other hand, the closest competitors JK had 24 stores around New Zealand including 2 outlet stores, and other rival Esperit had children segment, which were also the great threat to Pumpkin Patch as their target customer was almost similar. However, Australia was the single largest market for Pumpkin Patch as it had at least 100 stores in this arena but it has to face huge competition in this market from discount retailers, for example, Target, Big W, and Kmart, which aggregate sales were A$13.24bn. Here, it is important to mention that the competitors in Australian market mainly target medium and low income people along with acceptable quality and reasonable prices; as a result, they earned more from previous years in global financial crisis. However, the competition in the UK market and the US market are comparatively less than Australia though Wal-Mart, and GAP represent a high threat for Pumpkin Patch by h olding 9.4% share and 31.4% market share gradually. Analysis the Internal Environment The internal environment has been influenced by number of aspects, which present in the external environment and the industry itself. These factors have impacted the business operation of Pumpkin Patch by number of ways. Tangible Resources of Pumpkin Patch Hitt, Ireland Hoskisson (2001) stated that according to the resource- based hypothesis, multinational organizations should have six types of resources. Financial resources- Despite global financial crisis, the financial position of the company is in stable position, though the share price decreased for a short time and Pumpkin Patch has failed to reach expected level in terms of target sales in the UK market. From the subsequent table, it can assume the financial condition of the company – Variables 2010 NZ $000 2009 NZ $000 Total equity 80,867 88,678 Capital Expenditure 13,379 11,796 Total assets 178,589 188,189 Earning Before Interest and Tax 25,502 14,522 Total stores 227 218 Turnover AU 157,056 166,398 Turnover NZ 198,276 203,426 Turnover GB  £000 23,636 22,520 Table: Financial resources of Pumpkin Patch Source: Self generated from Pumpkin Patch (2010) Physical resources: This includes constructions, property, equipment, furniture, and leasehold improvements, machines, and fixtures, number of outlets, stores, and departments to serve the present business purpose. However, the following figure shows the number of stores in four different locations – Figure: Number of Store Source: Pumpkin Patch (2010, p.4) Intellectual and human resources: – The Company has more than 3,000 efficient employees, who are responsible for designing the dresses, maintaining the daily operation, planning, controlling, and distributing systems. Technological resources: – The technological resources of Pumpkin Patch are outstanding because technology plays a vital role from design to distribut ion, for example, designer of this company always use modern IT technology to upgrade their design. Capabilities According to the Johnson, Seholes Whittington (2006), knowledge of the employees, RD, and marketing advertising are the key capabilities; however, the following flow-chart shows the capabilities of the company – Figure 3: Capabilities of Pumpkin Patch Source: Self generated from Johnson, Seholes Whittington (2006) The designers of Pumpkin Patch has capability to develop their design by using their creativity; The well trained and experienced employees have capability by manufacturing quality products; It has capability to develop new brands or industry trend; It has customer database of almost 900000 across Australia, and New Zealand 200000 Pumpkin Patch has capability to compete with multinational firm in such global business environment; It has enough financial capabilities to expand its business outside of its selected four areas. Current Strategy There are many strategies that the company is undertaking currently, which include growth strategy and diversification strategy; according to the Pumpkin Patch (2010), the company has already planned to grow the Pumpkin Patch brand in its 22 markets. Additionally, in order to reach its strategy of global expansion, it will need to compete globally for which it undertook the strategy to advance its technological infrastructure through the Microsoft ® Windows ServerTM 2003 and Exchange Server 2003 with Active Directory ® as the system that could meet the scalability demands of a high growth business. Microsoft Technology is helping Pumpkin Patch appreciate its strategic vision and employees of the business are enjoying flexibility in their workplace whilst preserving cost effectiveness; this has also helped the company to increase productivity by the IT team who have reduced their everyday management challenges. Strategies for the future As Pumpkin Patch is experiencing rapid improvement in Australian market, it will follow brand extension or growth strategy to carry out business in this market. In addition, it will try to offer products with competitive price like JK, and Kmart by reducing its operating and manufacturing costs; As it is operating and distributing products in Australia, the United States, New Zealand, it should concentrate on outside of these existing market and it can capture the other part of European market, the Middle East, South Africa and Asia; It will increase its promotional activities as it helps the company to raise market demand; The target of the company for next five years will be crucial to develop and sustain competitive market, build brand awareness, and international expansion; therefore, it will reduce the price of the products to target middle class customer to high income level customers; As it has no online purchasing facilities available in its web sites, it will develop its e-retailing system for further growth and it will obv iously contribute to attract existing customers as well as new customers; Considering the present strategies and market environment, it can design various types of co- operative strategies like – it can combine the resources, capabilities, and core competencies with other similar companies for achieving mutual interest by applying joint venture, licensing agreement, merger, and takeover. Conclusion Today, Pumpkin Patch is indeed a very successful business with its operations in many parts of the world; its markets outside of New Zealand have achieved tremendous support and appreciation from the global customers. Although the financial downturn had severe affects over the company and its share prices, it is now reviving back to raise the prices. In this context, it has planned to expand its markets outside of NZ, Australia, US, and UK with a vision to be a global market leader in this industry. Reference List Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2001) Strategic Man agement. 4th ed. South-Western Thomson Learning. Johnson, G. Seholes, K. Whittington, R. (2006) Exploring Corporate Strategy: Text Cases. 8th ed. London: FT Prentrice Hall. Pumpkin Patch (2010) Annual report 2010 of Pumpkin Patch Ltd. Web. Pumpkin Patch (2010) our company. Web. Yahoo Finance (2010) Basic Chart of Pumpkin Patch Ltd (PPL.NZ) for 2006 to 2010. Web. This essay on Pumpkin Patch Business was written and submitted by user Rashad Gomez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Roy Cohn, Lawyer Whose Attacks Made Him Famous, Feared

Roy Cohn, Lawyer Whose Attacks Made Him Famous, Feared Roy Cohn was a highly controversial attorney who became nationally famous while in his twenties, when he became a prominent aide of Senator Joseph McCarthy. Cohns highly publicized pursuit of suspected communists was marked by bravado and recklessness  and he was widely criticized for unethical behavior. His stint working for McCarthys Senate committee in the early 1950s ended disastrously within 18 months, yet Cohn would remain a public figure as a lawyer in New York City until his death in 1986. As a litigator, Cohn reveled in his reputation for being extraordinarily belligerent. He represented a host of notorious clients, and his own ethical transgressions would result in his own eventual disbarment. Apart from his widely publicized  legal battles, he made himself a fixture of gossip columns. He often appeared at society events and even becoming a regular patron at the classic 1970s celebrity hangout, the disco Studio 54. Rumors about Cohns sexuality circulated for years, and he always denied he was gay. When he became seriously ill in the 1980s, he denied having AIDS. His influence in American life persists. One of his most prominent clients, Donald Trump, is credited with adopting Cohns strategic advice to never admit a mistake, always staying on the attack, and always claiming victory in the press. Early Life Roy Marcus Cohn was born February 20, 1927, in the Bronx, New York. His father was a judge and his mother was a member of a wealthy and powerful family. As a child, Cohn exhibited unusual intelligence and he attended prestigious private schools. Cohn met a number of politically powerful people growing up, and he became obsessed with how deals were struck in New York City courthouses and law firm offices. According to one account, while still a high school student he helped a family friend obtain an FCC license to operate a radio station by arranging a kickback to an FCC official. He was also said to have fixed parking tickets for one of his high school teachers. After sailing through high school, Cohn managed to avoid being drafted at the end of World War II. He entered Columbia University, finishing early, and managed to graduate from Columbias law school at the age of 19. He had to wait until he turned 21 to become a member of the bar. As a young lawyer, Cohn worked as an assistant district attorney. He crafted a reputation as an investigator by exaggerating cases he worked on to obtain glowing press coverage. In 1951 he served on the team that prosecuted the Rosenberg spy case, and he later claimed to have influenced the judge to impose the death penalty on the convicted couple. Early Fame After gaining some fame through his connection to the Rosenberg case, Cohn began to work as an investigator for the federal government. Fixated on discovering subversives in America, Cohn, while working at the Justice Department in Washington, D.C. in 1952, tried to prosecute a professor at Johns Hopkins University, Owen Lattimore. Cohn alleged Lattimore had lied to investigators about having communist sympathies. At the beginning of 1953, Cohn got his big break. Senator Joseph McCarthy, who was at the height of his own search for communists in Washington, hired Cohn as chief counsel of the Senates Permanent Subcommittee on Investigations. As McCarthy continued his anti-communist crusade, Cohn was at his side, taunting and threatening witnesses. But Cohns personal obsession with a friend, wealthy Harvard graduate G. David Schine, soon created its own enormous controversy. When he joined McCarthys committee, Cohn brought along Schine, hiring him as an investigator. The two young men visited Europe together, ostensibly on official business to investigate potential subversive activities in American institutions overseas. When Schine was called up to active duty in the U.S. Army, Cohn began trying to pull strings to get him out of his military obligations. The tactics he learned in a Bronx courthouse did not play well   in Washingtons corridors of power, and a gigantic confrontation erupted between McCarthys committee and the Army. The Army hired a Boston attorney, Joseph Welch, to defend it against attacks by McCarthy. In televised hearings, after a series of unethical insinuations by McCarthy, Welch delivered a rebuke which became legendary: Have you no sense of decency? The Army-McCarthy hearings exposed McCarthys recklessness  and hastened the end of his career. Roy Cohns career in federal service was also ended amidst rumors about his relationship with David Schine. (Schine and Cohn were apparently not lovers, though Cohn seemed to have an obsessive admiration for Schine). Cohn returned to New York and began a private law practice. Decades of Controversy Becoming known as a ferocious litigator, Cohn enjoyed success not so much for brilliant legal strategy but for his ability to threaten and bully opponents. His opponents would often settle cases rather than risk the onslaught they knew Cohn would unleash. He represented wealthy people in divorce cases and mobsters being targeted by the federal government. During his legal career he was often criticized for ethical transgressions. All the while he would call gossip columnists and seek publicity for himself. He moved in society circles in New York, as rumors about his sexuality swirled. In 1973 he met Donald Trump at a Manhattan private club. At the time, the business run by Trumps father was being sued by the federal government for housing discrimination. Cohn was hired by the Trumps to fight the case, and he did so with his usual fireworks. Cohn called a press conference to announce that the Trumps would be suing the federal government for defamation. The lawsuit was merely a threat, but it set the tone for Cohns defense. Trumps company skirmished with the government before finally settling the lawsuit. The Trumps agreed to government terms which ensured they couldnt discriminate against minority tenants. But they were able to avoid admitting guilt. Decades later, Trump skirted questions about the case by proudly asserting that he had never admitted guilt. Cohns strategy of always counter-attacking and then, no matter the outcome, claiming victory in the press, made an impression on his client. According to an article in the New York Times on June, 20, 2016, during the presidential campaign, Trump absorbed important lessons:   Decades later, Mr. Cohn’s influence on Mr. Trump is unmistakable. Mr. Trump’s wrecking ball of a presidential bid - the gleeful smearing of his opponents, the embracing of bluster as brand - has been a Roy Cohn number on a grand scale. Final Decline Cohn was prosecuted several times, and according to his obituary in the New York Times, he was acquitted three times in federal court on various charges including bribery, conspiracy, and fraud. Cohn always maintained he was the victim of vendettas by enemies ranging from Robert F. Kennedy to Robert Morgenthau, who served as Manhattans district attorney. His own legal problems did little to harm his own law practice. He represented celebrities and famous institutions, ranging from Mafia bosses Carmine Galante and Anthony Fat Tony Salerno to the Catholic Archdiocese of New York. At his 1983 birthday party, the New York Times reported attendees included Andy Warhol, Calvin Klein, former New York mayor Abraham Beame, and conservative activist Richard Viguerie. At social functions, Cohn would mingle with friends and acquaintances including Normal Mailer, Rupert Murdoch, William F. Buckley, Barbara Walters, and a variety of political figures. Cohn was active in conservative political circles. And it was through his association with Cohn that Donald Trump, during Ronald Reagans 1980 presidential campaign,  met Roger Stone and Paul Manafort, who later became political advisers to Trump as he ran for president. In the 1980s, Cohn was accused of defrauding clients by the New York State Bar. He was disbarred in June 1986.   By the time of his disbarment, Cohn was dying of AIDS, which at the time was considered a gay disease. He denied the diagnosis, claiming in newspaper interviews that he was suffering from liver cancer. He died at the National Institute of Health in Bethesda, Maryland, where he was being treated, on August 2, 1986. His obituary in the New York Times noted that his death certificate indicated that he had indeed died of AIDS related complications.

Friday, November 22, 2019

Fast Food And Health Problem Essay Example | Topics and Well Written Essays - 1000 words

Fast Food And Health Problem - Essay Example This paper tells that lengthy cooking procedures are not necessary for fast foods and it can be prepared in no time. Fast foods are comparatively cheaper than conventional foods or organic foods. At the same time, there are many people who argue against fast food culture. In their opinion, fast foods contain a harmful ingredient to health. Many of the ingredients used to improve the taste of fast food have a detrimental effect on human health. Often, I function on very little sleep and to gain enough energy to power through my day, I eat fast foods that are high in carbohydrates. Even though we all need carbohydrates to survive, too many can cause impediments to a healthy diet and lifestyle. â€Å"The problem with fast foods in America is that Americans tend to be people who get extreme--they either like something and want it all the time or they don't like something at all and never want any of it† (Fast Food And Health Problem, n. d). The above attitude or lifestyle is not s o positive when we consider the long term problems associated with fast food. A healthy lifestyle includes a routine sleep pattern and an adequate amount of sleep so that energy and resilience are accessible throughout one's workday. Fast foods can make a person happier for a temporary period and in the long run, it can cause severe health problems. According to Sara Clark (2010), â€Å"The obvious advantages of fast food are its speed and its cost† (Clark, 2010). As mentioned earlier, the major advantage of fast foods is less time for cooking and a cheaper price. The lifestyles are changing rapidly at present and life at present is moving much faster than life in the past. In order to keep in pace with the rapidly moving life, people forced to change some of their traditional lifestyles including food habits. The kitchen was one area in which people spent a substantial portion of their lives in the past. The current generation has not much time for spending in kitchens. Unde r such circumstances, fast foods serve as a blessing to them. At the same time, many studies have pointed out that many of the ingredients in fast foods are causing damages to health. In other words, fast food culture is a big problem for human health even though it appears as a solution which avoids time wastages in the kitchen. Now the question is how to find an answer to this problem. One way of dealing with this problem is reducing the use of harmful ingredients in fast food so that the consumers may not develop any health problems. Oil, sugar and other food additives are used extensively in fast foods. Plenty of studies proved beyond doubt that these additives are causing health problems such as cholesterol, blood pressure, coronary problems, diabetes, obesity or overweight etc. At the same time, reduction of these ingredients may reduce the taste of fast foods. When the taste and life of fast foods become suspicious, people will naturally try to find more time for spending in kitchens for cooking conventional foods which is more nutritious than fast foods. A healthy lifestyle includes a balanced variety of carbohydrates and proteins so that muscle and fat are within reason based on height and weight recommendations. Only the conventional foods or organic foods can provide balanced variety of carbohydrates and proteins.  

Wednesday, November 20, 2019

House Cats Assignment Essay Example | Topics and Well Written Essays - 750 words

House Cats Assignment - Essay Example It is true that training house cats can be a tough task however; house cats are best taken care of with time and patience. Positive reinforcement, love and affection are the best ways to help the house cat understand an individual. Pet cats often tend to misbehave with their owners if they are scolded or beaten up by them; they are like adolescent children that want to stay in their own element and not be disturbed by anything from the external environment. The first step involves helping the cat understand its name. Cats are often slowed down by distractions and get confused by too many objects in the vicinity. Thus, it is imperative to train the cat, with the help of treats, in order to help it recognize itself by its name. Furthermore, it has been found out what cats respond better to their owners when they show hints of joy or excitement in their voices. If a cat is spoken to gloomily, then it will cease to reply or be excited too. It is very important to train cats in a manner t hat they learn how to move around with the help of leashes or harnesses because then it becomes easy for the owners to travel with them and take them to different places. Cats are very agile and have very flexible bodies and thus they show resistance when being taught to move with a leash or a harness in the first place. However, they should not be restrained in a single place and should be given treats as and when they behave well with the leash. Cats need to be praised as and when they are placed in the harness in order to help them understand that they are doing a good job and will be rewarded well for their conduct. The cat should understand then that it is a good thing and pleases the owner when he stays inside the crate or the harness assigned to him instead of resisting it from time to time. This will help to discipline the cat and the method has usually worked better on cats as compared to dogs, which are nifty and frisky in nature. Cats are adorable creatures that usually k eep themselves busy no matter what time of the day it may be, or who may be around to play with them. Unlike dogs, they are easier to keep because they do not whine or become difficult when the owners are not around. Dogs on the other hand, require a great amount of attention and even while playing, they like to often play with the owners rather than by themselves. Thus, cats can be occupied with simple objects like bits of string and balls of wool from around the house. They like playing with objects like paper bags and small balls of foil and the best part about these items are that they can be found in and around the house itself. The owner need not spend time and money by looking for expensive toys for his or her cat, which the cat might eventually chew and tear up. Dogs on the other hand are difficult as they only play with balls or proper chewable toys, just like infants and toddlers. In conclusion, cats are adorable creatures that are immense fun to be around; they are not ve ry high maintenance as compared to dogs and thus make better house pets. Cats may be left alone or cuddled with and will remain loyal to the owners throughout their lives. They require love and attention however display a sense of understanding with their owners, better than any other domesticated animals. Therefore, people prefer owning house cats as pets because of these qualities that they possess, and the ease with which they may be handled and kept. Cats like exercising on their own and are not even as dirty as

Monday, November 18, 2019

Rhet 1000- internet harms social interaction Essay

Rhet 1000- internet harms social interaction - Essay Example Due to advancements in modern technology, which can overcome a wide range of obstacles related to space and time, it is possible to deduce that such technology should be used in more important ways including understanding multiples of cultures, as well as communicating effectively with other people. Use of the internet has dominated today’s global communications, which has led to a wide range of negative impacts on social interaction. Although the use of internet may have positive impacts, the level of negative impacts depends on the nature of people’s online activities and the different activities that they give up in order to spend time socializing using the internet. The use of the internet as a platform that supports social interaction encourages individuals to spend considerable time socializing through online mediums at the expense of companionship and face-to-face communications. In this sense, interaction socially could be hindered by the dominant use of the int ernet and other online social platforms. Given the dominance in the use of the internet in the contemporary world, and its subsequent domination of social interaction, several issues arise. Pertinent issues related to impacts of the internet on social interaction include isolation. Evidently, the internet creates a world in which communication occurs in a virtual environment. The internet acts as an electronic mode that drives people out of the physical world and into a virtual space. Through connections in the virtual space, communicating parties may interact without challenges as if they are in a physical world (Cavanagh 36). As a result, the quality and number of physical social relationships that people develop is subject to compromise. There is a great difference between online relations, based on social media, and physical interactions. People do not expect any more consequences from virtual relationships, apart from the communication

Saturday, November 16, 2019

China beer market competetor analysis

China beer market competetor analysis CHINA BEER MARKET COMPETETOR ANALYSIS Quick Over view: Aire Breweries plc. Is UK based beer marketing company that been selling premium beers. The company is enjoying fairly good market share. The beer market has become saturated due to intensive competition and in-line pricing strategies. The Aire Breweries plc. as a part of logical extension decided to enter Chinese market, where beer market is largest in the world next to USA. The Strategic Triangle- 3Cs: The strategic triangle proposed by Kenichi Ohmae states that any company success in long run pivots around 3factors: Corporation, Customers Competition. In construction of Business strategy above factors must be examined thoroughly to arrive at marketing plan. The Corporation: Aira Brewries is beer selling company selling beer brands like Hostenbech- European style lager beer, San Bernanardo Cameolet- British style dark bitter beer, Ark royal British style dark bitter beer, pot of gold- Irish style dark stout beer with premium price. The brands are promoted through super markets, fashionable markets, Up market city centre bars. The copany has high cost structure and has efficiency as its strength. The Customer: The proposed target market China is undoubtedly a large consumer market in the world and beer in particular. The vast spread of consumers with varied languages make MNCs experience the difficulty of convincing Chinese consumers. The competitors: In china due to liberalisation policy many MNCs are trying to make a mark in China market. The competition in china Beer markets is very intensive. China market expects to come up with cost effective products where local sellers have an edge over MNCs. San Miguel is one of top three selling brands in china and largest selling brand in china. Sabmiller is the world second largest selling has 47 breweries and operating in 13 provinces of China. Bud Light beer has bottom line structure. Various players include CBR Brewing company inc. china Food beverage company, China resource enterprise ltd., Fomento Economico Mexicano SA de CV, Scottish new castle, Fujian Yanjing Huiquan Brewing group Kirin Brewery Company Ltd., etc. Quick glance at China Economy: China has recorded 11.9% GDP growth rate accounts for $ US 3565 billion (USD 1 = RMB7) is a clear indication that Chinese have got fair standards of living and spending power of consumer has been remarkable Economic Indicators 2007 2006 GDP (RMB trillion) 24.7 21.1 Per capita GDP (RMB) 2,200 16.084 Per capita disposable income of urban households 13,786 11,759 Per capita Net income for rural households 4,140 3,587 Table: 1 Source: National Bureau of Statistics Market Opportunities threats in China: Due to vast population China will offers great opportunities for potential marketers, provided the market is analyzed and a feasible program is developed. The barriers usually for any MNCs are inadequate market data, inappropriate entry strategy. Poor access to supply chain, vast spread of geographical market, cultural differences etc. It is advocated to distinguish the gap between the developed and less developed markets. Uniform marketing strategy is not suitable in view of large market. The beer market is not similar every where; it is more of localized driven by local tastes and preferences. It could be defined as pool of regional markets. Domestic players will play dominant role and take maximum market share. But their presence is limited to maximum of 2% of national market. Majority of market share i.e. 45% is controlled by 4 players. Beer Market Scenario in China: The high spending level of consumers in China has lead to growth of Beer market in manifolds and ignited by Foreign Direct investment. China has now became largest national beer market in the world crossing USA. There were 4 companies in china and has grown to 60 by 2007. McKinsey Global institute has thrown light on newly emerging segment in the recent past- Urban Middle class who has been earning RMB 100000 ($12000) a year became a hot button to every beer marketer. Table 2 Year Million Liters Annual Growth (%) 2007 32035,83 10.04 2008 33459.42 4.44 2009 34 904.69 4.32 2010 36,371.42 4.20 2011 37.860.59 4.09 Source: http://www.globalbusinessinsights.com/content/rbaa0012m.pdf Growth of China Population Trends: It is a known fact that china is most populated country with 1321 millions as per 31 December 2007 comprise of 51% male 49 percent female. The population size makes china a land of opportunities driven by advanced technology usage while producing. Understanding Chinese Market Risk Element: Small Medium enterprise like Aire breweries may need to mobilize recourses to tap the potential of Chinese beer market. In this regard they have to analyse their strengths weaknesses. Most of MNCs fail because of the poor distribution system and failure to identify a piggy back partner. More over the law in china has been very stringent. Unless the marketer study the cultural aspects thoroughly it may lead to chaotic situation. Cultural aspects of China Market: Chinese consumers are very patriotic and do practice their culture meticulously. Due to strong socialistic approach they support local products. Foreign players may suffer from non-acceptance of their offering due to invisible influences of culture which cannot be demonstrated. Law at China: The china legal system is very complicated and frustrating to MNCs. The familiarity to china culture will facilitate the understanding of law. It is always better to have a local partner to promote the business and as a part of political risk (i.e. confiscation of assets or blockage of funds) handling mechanism Geographical Segmentation: It is wise to adapt Regio-centric approach or Multi Domestic approach to reach vast china market. Here subsidiary in each province of china has to devise their plan to suit the need Preferences of that region. This approach demand to have varied marketing mix with coordinated efforts of other territories. Demographic Profile of Consumers: China population (1341 millions male female ratio 51:49) has been multi-religious ranging from Buddhism, Taoism, Catholics, Protestantism, and Islam, interestingly deal business according to their religions and Socio-cultural values. Since ages Chinese companies have been transferring ancestral values to present generation which establish relationships refer to term â€Å"guan xi†. Relations drive the businesses to offer extent of product mix. Distribution of Population income wise: Table 3 Population (million) Gross National Income (Billion) Low Income 2512 10.20 Middle Income 2667 49.22 High Income 955 49.22 Source: US census Bureau, World Bank group, McKinsey analysis Marketing Mix: Product: China has been largest beer market but with different tastes across the nation. 500 ml and 750 ml are most preferred quantities served in bottles cans. The per capita consumption 18 ltrs has not been impressive when compared with USA (84 ltrs) UK (74 ltrs) per capita consumption. Aire Breweries need to develop localized tastes along with their premium brands. The test marketing will help company to know the preferences. Price: The beer in china market is sold at pretty cheap. 750 ml beer costs 25 cents. Locally made MNC brands Carlsberg and Pabst blue are also sold at fairly cheaper rates. Aire breweries plc., has to adapt bottom line pricing or inline pricing to get acces in the market Promotion: As many languages are used across china, mandarin is widely used language, it is a difficult task to develop a theme while advertising. Few MNCs failed to translate the essence of ad copy lead to waste. It may be advocated to be cautious to understand cultural dimensions while developing ad copy to rural folks Place (Distribution): The mechanism of distribution of beer products in China takes place via Distributors appointed by Manufacturers in turn retailer super markets. Distributor is focal point from which whole-salers supply the goods. Each distributor holds rights to sell one brands. Wholesalers will buy different brands from different distributors and dispense. Foreign players suffer from effective reach. Joint venture structure of distribution will help to overcome problems. Piggyback model of distribution will strengthen Distributor- retailer model. Multi channel mode of distribution will serve the purpose. Marketing Planning: International marketer need to deal with at least two level of uncontrollable uncertainties. The success of marketing program depends on optimal adjustment to business climate in which you are operating. After analyzing opportunities and select the province of china next step is to define the target market. Chinese are got enough disposable income and have been accepting beer as food beverage. Target market will give a direction to develop marketing mix and total number of potential consumers approximately. Aire Breweries should have good local partner to implement marketing strategy and extend support to reach target market. The price and promotion campaign need to be devised according to local practices. Entry Strategy: Once the market profiling is done, it is always good to enter in to the Chinese market through a joint venture. For many years, the Aire Valley Breweries plc, a UK company focused its marketing effort on premium-priced products. As beer market is growing at good rate, it is high time to get in to China market with constructive marketing strategy. A Joint-venture with local partner will offer ease in operations procurement of recourses, recruitment and handling beaurocratic issues. The local partner knowledge on competition, language, culture and business systems can influence the government policy. Conclusion: China is very potential because of vast population but high levels of risk has been demonstrated.Aire breweries may take assistance of local marketing research organisation to seek first hand information for political socio-cultural aspects. References: Kenichi Ohmae, (1990), The Next global stage available at http: //en.wikipedia.org/wiki/3c%27s_model Jeffrey Hays (2008) wine beer in China available at http://www.factsanddetails.com/china.php?itemid=142catid News Report (Dec 2006) Beer market in china http://www.globalbusinessinsights.com/content/rbaa0012m.pdf National Bureau of statistics of China, available at http://www.chinaknowledge.com/market/book- Starmas international Business consultants (2009) China trends available at http://www.starmass.com/china_review/economy/_overview/china_macroeconomic.htm China Knowledge Bureau report, (2008) available at http://www.chinaknowledge.com/market/book-china consumer.aspx?subchap=1content=3 Chinese Beer Industry Report, (October 2007) Koncept Analytics Publishers, UK available at http://www.reportbuyer.com.food_drink/alcoholic_drinks/beer/chinese_beer_industry Beer Market in china (2008), A Market analysis of Aroq Ltd. Published at UK available at http://www.justdrinks.com/store/product.aspx?id=68150 Jeffrey Hays (2008) wine beer in China available at http://www.factsanddetails.com/china.php?itemid=142catid 10. Richard Benson-Armer, Joshua Leibowitz, And Deepak Ramachandran (1999) Global Beer: Whats On Tap? available at https://www.mckinseyquarterly.com/ghost.aspx?ID=/Global_beer_Whats_on_Tap_321 News Report, (December 2006 ) Beer market in China http://www.globalbusinessinsights.com/content/rbaa0012m.pdf Don Lee, (29, April 2009), China relaxes business regulations, Los Angeles Times, available at http://articles.latimes.com/2009/apr/29/business/fi-chinaregs29 Charles W. L Hill, 2005, 5th Ed, International Business, Tata McGraw-Hill, New Delhi, India p- 166 Philip R Cateora, John L Graham (2008) 3ed, International Marketing, Tata McGraw-Hill, New Delhi, India p26 InfoPacific Development Inc. (2009), Kompass, China http://www.chinatoday.com/general/a.htm Prof. Jiangang (Jim) Dai Prof. Chen Zhou (March 2008), Beer Distribution In China, Georgia Institute of Technology, available at http://www.scl.gatech.edu/research/china/beerreport2008.pdf China Business Intelligence analysis available at http://chinabizintel.com/industry-updates/several-major-problems-in-chinas-beer-market.html

Wednesday, November 13, 2019

Another Canada Essay -- essays research papers

When people think of Canada and then compare it to the United States of America, they always tend to think it is similar. At least I did until I started this project. I always thought that Canada was a clone or mirror of America, but I was wrong. About 99.75% of the Canadian people consider ice as something that they use in a drink or something that is always on the road that needs salt. For the rest of the Canadians, ice is a major barrier of life. The ice can be used as a helpful thing to. It could be crafted into a refrigerator. It could also be used as a racetrack for snowmobiles. Now how many ice refrigerators do you find in America? I don’t think the climate in America and support something like that. Eighty percent of Canada is in a subartic zone. While America sits comfortably in the tropical wet-dry to continental humid climate zone. The main population in Canada is rested in between the January temps. of -2Â °F and 14Â °F. Whereas Americas’ main population is in the 41Â °F to 32Â °F range. For Canada, the climate reaches the extremes during winter. About 95% of Canada is 14Â °F and below. America’s winter is about 23Â °F-41Â °F. The dramatic difference may have affected the difference of population. The average population in Canada is 26 people per mi. Â ², compared to 128 people per mi. Â ² in America. I think that the people are more densely populated in the US because the weather is more tolerable. The weather also affects what is grown and produced in the two countries. Canada g...

Monday, November 11, 2019

Cost of Goods Checkpoint Essay

A multi-step income statement for a trading business highlights the fact that between 40% and 60% of revenue from sales is accounted for as the cost of goods sold. The cost of goods attributed to a company’s products is expensed as the company sells these goods. There are several ways to calculate COGS but one of the more basic ways is to start with the beginning inventory for the period and add the total amount of purchases made during the period then deducting the ending inventory. (According to Kimmel, Weygandt, and Kieso), cost of goods sold is found by taking the cost of goods available for sale (beginning merchandise inventory + net purchase), less the ending merchandise inventory (p. 244). In a wholesale or retail trading business, merchandise held for resale in the normal course of business is the largest asset owned by the organization. For this reason it is vital that accurate up-to-date records be maintained when goods are acquired and inventories taken. Finished goods and or merchandise makes up cost of goods sold. There are two classifications of inventory: merchandiser or manufacturer. In a merchandiser company inventory consists of many items all different. Whereas, a manufacturer, some inventory may not be ready (Kimmel, Weygandt, & Kieso, p. 282). Examples of items that make up cost of goods include; produce, clothing, electronics, items that can be resold from manufacture to a company to the customer. This means when the business acquires a finished product, the cost of the product goes into an inventory asset account. The customer will then purchase the product, finished good, the business transfers the cost of the product from the inventory asset account to the cost of goods sold expense account because the product is no longer in the business’s inventory (Kimmel, Weygandt, & Kieso, p. 282). References Kimmel, P. D. , Weygandt, J. J. , & Kieso, D. E. (2011). Financial accounting: Tools for business decision making (6th ed. ). Retrieved from The University of Phoenix eBook Collection database.

Saturday, November 9, 2019

My Life and Peer Pressure essays

My Life and Peer Pressure essays Peer pressure is a very common thing in the U.S. Although it is often thought of as when someone is pressured into drugs or pressured into alcohol, it is sometimes a good thing. When someone encourages you to do your best in something like school, this is positive peer pressure. Yet, when someone is coaxing you into betraying your own values, they are putting negative peer pressure on you. Peer pressure has affected all of us. It has affected me positively by having people encourage me to make the right decision. An example of negative peer pressure that has been put on me would be when my friends try to get me to do something that we both know Im not allowed to do. Positive peer pressure is a very good thing. I, many a time, have got mad at people for trying to talk to me about doing the right thing. I, later, did end up thanking them though. Positive peer pressure has affected my life by getting me to make better decisions. One thing I have learned on my own about peer pressure is that sometimes it doesnt come in the form of words. Sometimes, peer pressure comes just by seeing the affected a bad decision had on other people and the way they look at you. You can see that, mentally, their saying, Dont do this. It has affected me and I dont want you to hurt like I do. I believe that my sister, Janna, has also put positive peer pressure on me. She has done this by having a baby at an early age. She knows that I can see what it did to her. Most likely she wont finish her education and she knows that my education is important to me. I think she is putting positive peer pressure on me by just showing me the affects having a baby at a young age has on you. Now after all of this good stuff, yes, its the bad stuff. Negative peer pressure is one of the worst things that happen to teens. Yes, I have been in a negative peer pressure situation. When my friends want me t...

Wednesday, November 6, 2019

Unreasonable Searches and Seizures

Unreasonable Searches and Seizures Free Online Research Papers The Fourth Amendment to the US Constitution provides that persons are free in their persons from unreasonable searches and seizures. A search is defined as a governmental intrusion into an area where a person has a reasonable and justifiable expectation of privacy. A seizure is defined as the exercise of governmental control over a person or thing. What is reasonable under the Fourth Amendment depends on the circumstances. For example, certain searches and seizures are considered reasonable only if the government first obtained a warrant authorizing the action, while other searches and seizures are reasonable without a warrant. There are at least six exceptions to the warrant requirement, i.e. where a warrantless search is reasonable and therefore valid under the Fourth Amendment. One of those is the plain view doctrine. Under the plain view doctrine, the police may make a warrantless seizure when they are (1) legitimately on the premises where they did the viewing; (2) discover evidence, fruits, or instrumentalities of crime, or contraband; (3) see such evidence in plain view; and (4) have probable cause to believe that the item is evidence, contraband, or an instrumentality of a crime. These requirements are set out in Arizona v. Hicks, 480 U.S. 321 (1987). As applied to this scenario, the state will be able to successfully argue that the plain view doctrine applies to the backyard drug operation. Officer Nelson responded to screaming and was able to easily see into the backyard. The boys were engaging in assaultive behavior and were injuring each other. The fence gate was unlocked, and Officer Nelson was legitimately on the premises to respond to the fight. Immediately after Officer Nelson broke up the fight and as he was turning the boys over to adults, Officer Nelson noticed baggies containing a white, powdery substance in the backyard outside the house. Officer Nelson will state that his training and experience told him that he had probable cause to believe that the baggies contained contraband because of the nature of the substance and how it was packaged. The evidence was in plain view resting on a table outside the house as he was turning the boys over to their parents. The judge will likely find that Officer Nelson was legitimately in the backyard, that the baggies did indeed contain contraband, that the baggies were in plain view, and that Officer Nelson had probably cause to believe that the baggies contained contraband. The defendants dress in a nightgown does not contribute to probable cause. The state will have the contraband admitted into evidence under the plain view doctrine exception to the Fourth Amendment. The defense may attempt to argue that evidence of the baggies should be suppressed because: (1) Officer Nelson had no legitimate reason to be in the backyard and (2) that the defendant had a reasonable expectation of privacy in the backyard to her house because it had a brick fence. Both will fail. Officer Nelsons job is to keep the public peace and respond to disturbances, such as screaming. As to the privacy argument, Officer Nelson was able to look over the fence without standing on his toes. Unless Officer Nelson is very tall, the prosecution will successfully argue that there was no reasonable exception of privacy in a fence that anyone can see over. Persons generally have no expectation of privacy in things held out to the public. That the baggies were near the patio entrance is irrelevant. If the baggies were inside the patio Officer Nelson may have needed a search warrant to search for them, but they were outside in the backyard. Regarding the marijuana cigarettes, the prosecution will similarly successfully argue that the marijuana is admissible under the plain view doctrine. The police were legitimately viewing the marijuana in the street. They fell out of the defendants purse after the snatcher dropped it, and they were in plain view. The police did not have to open the purse and go through the contents to find them. The officers will testify that their training told them that they had probable cause to believe that they were marijuana cigarettes, probably primarily based on how they were rolled and their smell. If it turns out that the cigarettes contain marijuana, the judge will likely rule them admissible under the plain view doctrine. The defense doesnt have any real defense. A very weak defense would be that the street was not a public street but an alley used for garbage trucks. This will not succeed, and the marijuana will be found admissible. Under the open field doctrine, areas outside the curtilage are subject to police entry and search. The curtilage is defined as the dwelling, outbuildings connected to the dwelling, and the land immediately surrounding the dwelling. Areas outside the curtilage are unprotected by the Fourth Amendment because these areas are considered to be held out to the public. Persons have no expectation of privacy in areas outside the curtilage. The baggies were found on a table a few yards away from the house’s patio in the backyard. The entire backyard is included in the curtilage because it is connected to the house and is surrounded by a brick fence. Under normal circumstances, the patio would be a protected area under the Fourth Amendment not able to be searched without a warrant. But as the police were already in the back yard responding to the fight, there is no Fourth Amendment violation. Research Papers on Unreasonable Searches and SeizuresEffects of Television Violence on ChildrenBook Review on The Autobiography of Malcolm XThe Spring and AutumnHarry Potter and the Deathly Hallows EssayTrailblazing by Eric Anderson19 Century Society: A Deeply Divided EraComparison: Letter from Birmingham and CritoCapital PunishmentArguments for Physician-Assisted Suicide (PAS)The Relationship Between Delinquency and Drug Use

Monday, November 4, 2019

Managing Diversity Research Paper Example | Topics and Well Written Essays - 4750 words

Managing Diversity - Research Paper Example The paper tells that the modern business environment is observed to become increasingly competitive undergoing constant alterations owing to globalization. This certain fact is in turn growing to be a major challenge for the survival of the organizations in the current day context. The rate of globalization is rapidly escalating, simultaneously triggering the need of increased communication in between the people with varied beliefs, backgrounds and cultures compared to the earlier times. Individuals are no more considered to exist in a limited marketplace as the factor of globalization makes them an integral part of the global economy and is believed to face competition from almost all the continents. Owing to such reasons, it becomes necessary for profit as well as non-profit organizations to entail and accept diversity so as to attain increased creativeness along with becoming open to different types of alterations. Capitalizing as well as maximizing on the element of diversity is developing to become quite a significant issue related to management in the present times. Diversity refers to the concept of comprehending, recognizing, accommodating and assessing along with commemorating about the dissimilarities that exists among individuals with regard to class, gender, mental stability, sexual-orientation, status related to public assistance, age, ethnicity, physical competence, race, and spiritual application. The issues associated with diversity are presently regarded as significant and are even anticipated to gain augmented significance in the upcoming days owing to the growing dissimilarities in the population. It is considered to be imperative for the organizations to concentrate on the element of diversity and seek for different ways in order to become completely comprehensive organizations. Diversity is believed to entail the prospective of reaping increased productivity level accompanied with competitive advantages. In this context, managing as well as assessing diversity is learnt to be a vital constituent associated with effectual people management which is competent of enhancing the productivity of the organizations (Rosado, 2006). Concept of Managing Diversity The international environment of business, increased requirements owing to the intense competitiveness and demographic alterations calls for the requirement of diversity. In this regards, managing diversity has been referred to the practice related to learning which paves the path towards overall organizational competence. The development of this competence is measured to be immensely important in a modern organization for the reason of effectually acting in response to the issues as well as prospects that are triggered owing to the existing socio-cultural form of diversity with regard to a particularly distinct social system. Management of diversity is believed to take place by pursuing a definite order of steps with the aid of which individuals as well as organization s progress from lack of knowledge. This is again associated with the definite topic till the stage or a level where the activities with regard to diversity manipulating the organizations, their consequences and their workforce is comprehended (Cox & Beale, 1997). Managing diversity is also referred to the constant process which helps in setting free of the different talents along with proficiencies that is brought into a particular organization, society and community by its respective diverse population with the aim to build a completely inclusive along with wholesome environment. This particular environment is believed to hold increased significance as it helps in effectively managing the differences along with making the most of the entire latent of all the involved individuals which proves to be beneficial for all from a cultural perspective (Rosado, 2006). Diversity is stated to be a budding notion in the current phenomenon. This specific term is believed to be both particular b eing centered on a definite individual and being contextual

Saturday, November 2, 2019

What is a modern American woman Essay Example | Topics and Well Written Essays - 750 words

What is a modern American woman - Essay Example American woman today desires to make improvements in her life as indicated by the female character Lain Wigand in The Insider. The character brings out the concepts of being independent, open minded, supportive and intelligence. Independent is state by which one gets the ability to make decision without influence from any person. Women in the modern America want to deal with issues affecting their lives without influence from other people. Most of the women in the books mentioned are depicted as independent people. For instance, Liane made her own decision to stay in marriage with Wigand (Lowell 85). She stayed with her husband during difficulty and she did not care what her parents or other people might say about the marriage. When problems accumulated, and she could not withstand, she made up her mind to quit the marriage. Her husband had gone to testify in a court of law (Henrik 36). The husband does not influence her to continue staying in the marriage when she thought it was not right to continue staying in that marriage. Wigand’s daughter also represents the characteristics of the American woman today. When she learns of some footsteps during the night, she informs her father immediately. This indicates that she decides independently on what to do without consulting. She understands that to inform her father is the right step to take when there are unusual events that are taking place at home. A supportive person is one who offers necessary help to the needy. For example, people suffering from Aids need much help from their family members since most of them cannot handle all duties. The family members who offer this kind of help are supportive (Lowell 86). Lain Wigand In The Insider partly fits and partly fails to fit in the modern American women. When the children suffer from asthma, she supports them