Patients with Do-Not-Resuscitate Orders Undergoing Surgery Article

Patients with Do-Not-Resuscitate Orders Undergoing Surgery - Article Example It was not a life-saving technique. DNR orders are interventions which are meant to extend the life of the patient; these are not interventions which are meant to lend her comfort from her symptoms (Blankenship, 2008). The patient’s words also indicate that she is allowing other interventions which are meant to save her life. At this point, the DNR is revoked (Schwab and Gelfman, 2005). The daughter cannot expect the DNR order or the living will be applied anymore because the patient herself is still mentally competent enough to revoke it. The daughter is also not the legally authorized proxy who can make the decisions for the patient. Proxies are usually assigned where patients are unconscious or mentally incapacitated to make sound decisions about their health (Schwab and Gelfman, 2005). In this case, the patient is conscious and is able to express her wishes coherently, logically, and with a sound mind. The patient has the right to authorize a DNR order and also to revoke it. Under these conditions, such right cannot be transferred to the family members, in this case, her daughter. The nurse must, therefore, follow the patient’s orders (Newkirk, 2009). The nurse and the physician must also honor the patient’s right to self-determination by upholding the DNR order unless and until the patient revokes it. The patient still has the proper faculties to make decisions regarding her care. Nevertheless, it is still part of the nurse’s duty to clarify the patient’s request, discussing what she wants to be done and mentioning if she means to revoke her previous DNR orders (Newkirk, 2009). Whatever measures which the patient has chosen must then be respected and implemented. Under acute conditions, other health professionals would be in the room to assist in the patient’s care and they can also support the fact that the patient has revoked her previous DNR o rder.  

Crooks Of Mice and Men Essay Example for Free

Crooks Of Mice and Men Essay George Milton -â€Å"I been mean, ain’t I?†   George is a good friend to Lennie. He protects him and does what is necessary to keep him out of trouble. -â€Å"If I was alone I could live so easy†   Lennie is a burden to George -â€Å"I want you to stay with me, Lennie† –George   conveys Georges loneliness Lennie Small -â€Å"paws†   animalistic quality; bear -â€Å"all you can ever remember is them rabbits† –George. Lennie represents idealism and optimism in the American dream. â€Å"rabbits† symbol of freedom and peace of mind. -â€Å"he’s jus’ like a kid† –Slim   describes him perfectly -â€Å"why do you got to get killed?† –Lennie no understanding of actions or consequences. â€Å"its mean here† –Lennie too innocent to cope with harsh environment -hallucination of Aunt Clare: main moral figure in his life. Tells him between right and wrong and about consequence. Crooks/Racism -â€Å"crooks†   nickname due to injury. Name given to him by other ranchers dominance, possession (slavery) -â€Å"California Civil Code for 1905† had aspirations once of being successful. Educated individual. ( had â€Å"books†) 1905 tho! 25 years out of dates   shows futility of his situation. -â€Å"crooks was a proud, aloof man† Steinbeck does not aim to victimize/generalize Crooks. He’s 3 dimensional; knows his worth. BUT has no power to change his fate. -location of Crooks in ranch (barn) symbolizes his distance the other men. Explicitly: segregation, metaphorically: emotional distance/loneliness -â€Å"they’ll tie ya up with a collar, like a dog†-Crooks. When Crooks finally finds someone weaker than him, he feels he must destroy them. Relates to his own oppression. Suffering leads to cruelty. -â€Å"difficult for Crooks to conceal his pleasure with anger† shows his desperation for contact. He has become hardened by h is pain but lets his guard down at times. -â€Å"drew into himself†   crooks forces to accept his oppression. Powerless in his fate. Curley’s Wife/Women -â€Å"that glove’s fulla Vaseline† –Candy ( Curley’s mark of dominance over his wife; she’s an object to him, a trophy. AND clear warning to other men) -â€Å"Curley’s wife† no name. dehumanization. -â€Å"fingernails were red†   symbol of danger, sexuality, blood, passion. Stoplight! She will be cause of danger later in novel. -â€Å"rolled clusters, like sausages† childlike, naà ¯ve little girl. Contrasts with red. -â€Å"heavily made up†   suggest she’s hiding the true here. Underneath surface there is hidden personality: loneliness, desperate, need, kindness. Puts on front of sexuality and flirtatiousness. ALSO conveys men on the ranch only care about sex from women. -â€Å"what a tramp† –George ïÆ'   hypocritical view towards women. Has sex with prostitutes but calls her a tart da fuq +!! Objectification. Ironic cuz what she really wants is human contact not sex. The men don’t even consider that she could have more complexity other than wanted a man physically. -ranch is a patriarchal environment. -â€Å"I get lonely† –Curley’s wife (mask taken off, complexity revealed) Candy -Him and his disability aid in themes of minority, oppression, and loneliness. -â€Å"the swamper warmed to his gossip† ïÆ'   he needs a distraction from his own, unsatisfying life. Friendship â€Å"stayed behind the other†   symbolizes how they always protect each other â€Å"we got somebody to talk to† importance of friendship, especially at times of hardship. Human contact takes away loneliness Loneliness/Isolation â€Å"a guy goes nuts if he ain’t got nobody† –Crooks â€Å"suppose you ain’t got nobody† –Crooks almost ironic; Crooks doesn’t realize that everyone is alone in this environment. His pain consumes and blinds him, he isn’t the only one who’s feeling it. The American Dream -â€Å"you give me a good whore house every time† although they want to achieve their dream, they waste their money on prostitutes and booze. Cycle of pain and desperation, a temporary void of loneliness and boredom that has to be filled. -â€Å"every damn on of ‘em’s got a little piece of land in his head† –Crooks Crook’s knows reality of American Dream. Faced this for long long time due to racism. -â€Å"they left all the weak ones here† –Curley’s wife   themes of novella come full circle. Oppression of minorities.

Furthering Legal Writing Skills

Furthering Legal Writing Skills Legal Writing skills are really important to professional legal practice. These skills come with time and constant practice and use. In this discussion, an attempt will be made on identifying the differences in approach between answering a problem essay or an essay question. To effectively do this, an understanding of these question types through a discussion of what they mean will be important. Through these discussion(s), it will give more insight into how they are used in the law and how their approaches might differ. Problem questions in legal writing are set to find out the extent of your understanding of the legal principles on the topics being discussed. A problem question is normally based on a fact-based scenario that may reflect a real life situation. This design lets the writer demonstrate their understanding of a particular area of the law. By doing so, they can apply their knowledge of the law to a particular scenario to draw a logical conclusion on a possible legal outc ome. Problem Question Problem questions are often provided as they reflect the daily engagements of legal practitioners. A sound understanding of problem questions helps with providing rational legal advice. In essence, response to problem questions presented could take the form of an advice which is an objective and balanced analysis of the law that may apply to a fact scenario. An ideal response to a problem question should conclude with a perceived view of the likely outcome of the client taking subject to a possible legal action. It would be important to note that there is no correct or wrong answer to a problem question. The quality of the presentation and a factual referencing of valid legal sources used.A solid problem question answer should be logically structured, accurate and properly referenced, clear and comprehensive with each major issue dealt with in a systematic manner. Dealing with a Problem Question In dealing with problem questions, not all issues raised by a question will receive the same priority. In responding to questions a sense of good judgment is very important and may require a deep and lengthy analysis. Problems are normally analyzed in this case using IRAC (Issue Rule, Argument/Application/Analysis, conclusion). These in point form include: Issue. Rule. Argument/Application/Analysis. Conclusion. Issue: This part of a response to a problem question states the issue presented by the question. In some cases, the question may give more insight to the issue. Where a problem question does not directly identify an issue, brainstorming through the issue through asking relevant questions would be needed. For example asking questions such as: What would be the legal question that, when answered, determines the outcome of a case? Issues in problem questions in most cases are stated in form of a specific question rather than general question form(s). A possible example of an n acceptable issue would be: Is there any possible ties of any of the parties involved if there was no compensation paid? Issues can be case specific, mentioning specific facts of the case including names and parties involved. An issue can incorporate all cases which present a similar question. Most cases commonly present one issue. Rule: The rule describes how any relevant law or appropriate legislation applies to an issue. The rule, relevant laws or appropriate legislation are the supporting backgrounds to any claims mad relating an issue. These supporting facts act to justify the legal claims being made.It presents an overview of legal sources related to the issue. It is important to note that these rules are presented as a general principal, not a conclusion to a briefed case or issue discussed. A possible example of the rule will be defining conditions for a valid association: An association or tie is created when there is an agreement that Party A will act for the interest of party B, where party B is the Principal at Party Bs direction regardless of if any possible compensation exists or was agreed on. Argument/Analysis/Application: This part forms the core of any problem question and is the longest part of the response to an issue identified in the question. In this part, the pre-stated rules to the fact are applied to address the issues identified in the problem question. Here, the facts are used to explain how the rules lead to the various conclusion(s). Discussing both sides of a case or an issue when possible can make for a better or more valid argument or analysis. In an argument or analysis, stating a conclusion without linking this conclusion to some presented rules or stating reasons for it makes for a weak analysis.A conclusion drawn without clarified reasons or explanations may imply that any pre-stated rules or facts were not used to analyze the issue. The rule acts as a guide for discussing problem questions. Conclusion: The conclusion would be a response or feedback to an issue identified in a problem question. It presents the results of your argument or analysis and ties it to a final objective conclusion. An example could be as follows: Party A is liable for criminal negligence or therefore no possible contract was agreed on between Party A and B. In situations where there exist multiple issues in a question, there will be multiple conclusions to address the respective issues. Essay Question: Essay questions in legal discussions and writing are one the main ways of knowing the depth of the writers understanding of the subject being discussed. In essay writing, there is the need for the writer to stay with the core issues addressed by the question. In addressing the issues that may be linked to an essay question, the writer is free to discuss these issues in his own words, but staying strictly within the context of the subject discussed. For the essay question, a carefully and thorough read through the question to ensure you understand that they question is asking about is important. Dealing with an Essay Question To address an essay question, the following key points should help: Analysis-Unpacking the Question. Preparation. Writing. Polishing. Unpack the Question: The process is the first and most important step and actually determines how effective and good a response or an answer to an essay question will be. This because a clear understanding of the key issues to be discussed will help the writer not drift away from the primary subject. This helps the writer focus and discuss the most relevant issues of the question.

What impression of the Miller does Chaucer create in the portrait? Essa

What impression of the Miller does Chaucer create in the portrait? Extracted from the general prologue, the portrait of the Miller begins by explaining his physical appearance. His physique is said to be ’ful big of brawn and eek of bones’ indicating he was stocky, big boned and had large muscles. He was also ‘short-sholdred’ meaning broad. This suggests he could be quite threatening to look at. The Miller had a red beard as wide as a spade, a hairy wart on the top right of his nose, wide black nostrils and a huge mouth as great as a furnace. Chaucer creates a very clear image in our minds of the Miller and the impression given through his physical description suggests he is rather ugly. In the period of the 14th Century when Chaucer wrote the Canterbury tales, it was considered that you could tell a persons character from their appearance, be it good or bad. Chaucer portrays the Miller as physically repulsive which implies he is an immoral and bad character. His image could reflect his personality. In the case of the miller this is so. It is explained that the Miller participated in a popular sport of the time, wrestling. It is further explained that he always won the ram (the prize given). Chaucer continues to give the impression that the Miller was strong and to a certain extent should be feared. It also says that he carried with him a ‘swerd and bokeler’ (sword and shield) by his side, further suggesting he was always fighting. In mirroring his bad physical appearance, there is a suggestion that the Miller could have been a thief. ‘Ther was no dore that he nolde heve of harre’ says that there was no door he would not have off its hinges. This implies that the Miller wondered the town banging down d... ...he Miller as the devil to represent that he really was an evil character is only some peoples perception. Others interpret this reference to have a comic element and to be used for the purpose of taking-the-mick. In the 14th Century the general opinion of the Miller was low and he was a disliked man. This was because it was known that he over-priced for his skills and ripped off his customers by taking too much of their grain as a charge. It is therefore some peoples belief that Chaucer is simply comparing the Miller to the devil as a joke and to amuse those who disliked the man to simply make the book popular. Whether Chaucer meant to make this reference as comical or to suggest the Miller was the devil incarnate, the same impression is given. In the portrait of the Miller Chaucer gives the impression that he is ugly, loud, rough and of an evil manner.

The Management of Grief” and “and of Clay Are We Created”

Comparison and Contrast of â€Å"The Management of Grief† and â€Å"And of Clay Are We Created† Introduction missing†¦Ã¢â‚¬ ¦ The main characters in â€Å"And of Clay Are We Created† and of â€Å"Management of Grief† differ in many ways. In â€Å"Management of Grief†, Shaila Bhave is the main character who is a 36 year old Indian Hindu Canadian woman that lost her husband and two sons in a plane crash to India. On the other hand, the main character in â€Å"And Clay are we created† is Rolf Clarke who is a middle age TV reporter, first to arrive at the mud slide disaster caused by volcanic activities that tries to save a girl trapped in the mud.The difference of both characters separates them from one another. While one character is a reporter at the scene trying to save life the other is dealing with the grief of her lost ones and helping a social worker with the families of the crash. â€Å"This should be paragraph 2† The tone an d point of view of â€Å"And of Clay Are We Created â€Å"and â€Å"Management of grief† differs from one another. â€Å"The Management of Grief† is narrated in the third person limited by the main character Shaila.In contrast, the other is narrated in the first person in a very unique way and is told by the main character’s lover as witness miles away, through television with unedited access. The tone of â€Å"And of Clay Are We Created† is melancholy throughout the story. It gives the sense of gloom â€Å"the sky is weeping† as murmured by Azucena as she begins to cry. Unlike in â€Å"The Management of Grief† the tone is more subtle through the voice of Shaila. The narrator has a more rational view of the events and delivers it with calmness. â€Å"This should be paragraph 1† †¦..A transitional sentence between the difference and similarity paragraph should be here. †¦Ã¢â‚¬ ¦ The characters in â€Å"And of Clay Are We C reated† and â€Å"The Management of Grief† are quite similar in repressed feelings towards the tragic events of their lives. In beginning of â€Å"And of Clay Are We Created† the narrator describes Rolf Carle to report the news with â€Å"equanimity in the face of danger and suffering† and seemed detached from his emotions. The way he tried to comfort the girl and help her through the night by singing songs and staying with her shows his demeanor and resilience in the face of the tragedy.Midway in the story when the girl starts to remind Rolf of all the women in his life, his past opens up and the repressed memories becomes fresh in his mind. The memories – burying of prisoners died from starvation in the concentration camps as he recalls â€Å"the naked bodies piled like a mountain of firewood† and how his father would beat him and his retarded sister. Likewise in â€Å"The Management of Grief†, Shaila doesn’t lose herself in t he tragedy and remains calm while she narrates the story as a reporter much like Rolf and is described by the people as â€Å"the strongest of us all† in coping with the tragedy.Then underneath it all as she says in her mind â€Å"I wish I could scream, starve, walk into Lake Ontario, jump from a bridge† shows that she is repressing her feelings of the tragedy. Towards the end of the stories, the characters reached a point of acceptance and started on the path of healing. In â€Å"And of Clay Are We Created† and â€Å"The Management of Grief† deals with the inadequacy of the government in dealing with tragedies. In the tragedy of the mud slide, millions of dollars of special television equipment, helicopters and personnel arrives at the scene but fell short of a mere water pump.The narrator calls important people from the city, senators, and commanders of the armed forces, begging for the pump, and only obtained vague promises. Likewise in the plane crash tragedy that was under investigation for a terrorist plot and how the social worker Templeton could not effectively help the families of the tragedy. Templeton who continues to endeavor to assist members of the Toronto Indian community who either refuse to accept the loss of their family members, or who have no ability to operate effectively in a Canadian culture of legal requirements, bank documents and government forms.Shaila assists her with the families but soon realizes that Templeton doesn’t understand that not all Indians are the same and they are different in religions and traditions. For instance when they visited a couple and she told Templeton â€Å"They are Sikh. They will not open up to a Hindu woman. † Templeton shows her frustration afterwards and Shaila sees that she doesn’t understand their culture and stopped helping her. Although the stories have different tragedies in different countries, the fact remains that the government was not as effec tive as they should have been in dealing with the tragedies.The two stories are of different tragedies in different places with different people. In those tragedies despite the differences the grief is the same as is their government response. To finish the title â€Å"and of clay are we created’ and to clay shall we be returned gives the sense of acceptance of death which synchronizes with the title of ‘management of grief’ in that the final stage in grief is acceptance. â€Å"generally need more quotes†

Regional Imbalance Essay

India is a vast plural country, full of diversities of religions, castes,languages, tribes, cultures, etc. A number of cultural and linguistic groups are concentrated in certain territorial segments, to which they are attached, emotionally and historically. As has been said that during colonial rule the administration was interested in economic exploitation of the country and not in its development; it encouraged various divisions based on religion, region, caste and language and did not pursue any plan or strategy for a balanced development of the country. These resulted in regional imbalances,and group identities. Subsequently, the independent India saw the rise of regionalism, linguism, separatism, etc. In this chapter we will read about the background, causes and nature of these phenomena and possible ways out to check them. All these are related and interconnected. A region is a territory, the inhabitants of which have an emotional attachment to it because of commonality of religion,language, usages and customs, socioeconomic and political stages of development, common historical traditions, a common way of living, etc. Any one or more of these, and above all widely prevalent sentiments of togetherness, strengthen the bond. This territory can coincide with the boundaries of a State, parts of State or even with more than one State. A sense of discrimination or competition on economic, political or cultural grounds, desire for justice or favour gives rise to regionalism. Depending on reasons,and related nature, regionalism can be manifested in many ways like demand for autonomy or powers for State,creation of new State, protection of language or culture of the region or separation from the country. By regional disparities or imbalances is meant wide differences in per capita income, literacy rates, availability of health and education services, levels of industrialisation, etc. between different regions. As already mentioned, these regions may be either states or regions within a State. In this regard in India there are enormous imbalances on various accounts. The exploitative nature of British colonial rule either created or accentuated regional disparities. The planning in independent India has also not been ble to remove these. As is well known, the British colonial administration was primarily interested in selling their products in Indian markets and taking away raw materials from here. In some cases they were also interested in establishing some industries to invest their surplus capital and use cheap labour. Keeping these needs in view, they introduced Zamindari system in some regions to get maximum land revenue. In some regions they favoured peasant proprietary system a nd improvement of agriculture to create markets for their products. As such, in agriculture there came up significant variations both in production relations and level of production in different states and regions. The pattern of urbanisation was based on the strategy of exporting primary products and importing finished goods. This laid the foundation for the emergence of port towns as the major centers of urban-industrial activities. Therefore, the growth of trade nd commerce in colonial India meant the creation of jobs and educational opportunities at coastal centers like Bombay, Calcutta and Madras and some princely states’ capitals. This also led to the emergence of some consumer industries in these enclaves and hence to the development of a merchant capitalist class. This gave these regions a head start over others where the vast tracts of agriculture had lost their traditional handicrafts and other small scale non-agricultural activities in the face of competition from the high technology associated with the modern processes of industrialisation. Another factor in the uneven regional development was the growth of the education system. The British imperialists had linked India to Europe via trade relations and the coastal areas especially around the ports of Bombay,Calcutta and Madras. To man the establishments in these areas modern education was introduced. An educated professional class, mainly lower paid government and commercial clerks, grew up in these areas. These regions also threw up an elite group of lawyers and other professionals who were involved on both sides of the independence movement. On the eve of independence interstate and inter-district disparities were quite sharp and widening. There were differences in the levels of per capita income and consumption, literacy, medical and health facilities, natural resources, population growth, infrastructure development,employment opportunities etc. The independent India, thus, was burdened with the task of removing these disparities. The need for the removal of regional disparities was well recognised by the leaders of the independent India. The Constitution of India, has made it mandatory for the government at the Centre to appoint a Finance Commission once at least in every five years. It was to examine the problems arising out of the gaps between the needs for expenditure and the availability of revenue and other such matters. Accordingly, the balanced regional development had become the declared goal of the Central government and of its two principal agencies — the Planning Commission and the Finance Commission. One of the objectives of planning was to restore the balance between various areas and regions. However, these institutions were to work within overall socio-economic infrastructure of the country and the developing political process. As has already been mentioned that because of the strategic position of the ruling class and adopted model of development right from the beginning,the development has been drifting away from the desired goals. Moreover, to begin with planning was primarily restricted to the national level. Hardly any attention was paid to the problem of regional disparities and the few measures that were taken, were adopted to deal with specific problems faced by certain areas having natural calamities. Thus, the problem of regional development in a national context did not get adequate attention of the policy makers. Some of the already developed regions enjoyed the privilege to develop further at the cost of the backward regions which continued to stagnate. The Third Five-Year Plan devoted some attention to the problem of regional disparities. Some efforts were made to identify the backward regions. Fourth plan onward, planners have increasingly emphasised this objective. Deliberate policy measures are being taken to improve the levels of living of the people in regions identified as backward. However, in practice, in spite of the increasing awareness of these aspects, very little has been achieved. While industrially backward regions have been identified by India’s Planning Commission, no such attempt has yet been made as regards regions which can be deemed to be backward from the point of view of overall economic development. Actually, the main focus of regional policy during the Indian plans has been on the dispersal of industry among the different regions of India. But, in spite of various attempts for industrialisation, agriculture continues to be the most important economic activity from the point of view of output and employment in most of the States in India. And within the agricultural sector, because of emphasis on immediate increase in production,inter-state disparities in per capita agricultural production have been on the increase. It is well known that in agricultural development policy, the green revolution and its impact has been confined to relatively small areas. Thus, the disparities in socio-economic conditions of the people have beenincreasing both within and between different regions of the country. Existence and continuation of regional inequalities both among States and within States create the feeling of neglect, deprivation and of discrimination. In a country which is multi ethnic and multi religious, with groups concentrated in states or regions, these disparities also become cause of social conflicts leading to political and administrative problems. In any case regional imbalances are a major cause of regionalism in India in many ways. The movements for creation of separate States in Jharkhand area of Bihar and West Bengal, Uttaranchal and Chattisgarh in Uttar Pradesh andMadhya Pradesh were because of underdevelopment of these regions in those States and a feeling of deprivation and exploitation among people. Finally,these areas were constituted as separate States in 2001. Similar movements are going on in Telengana region of Andhra Pradesh, Vidarbha region of Maharashtra, Darjeeling region of West Bengal and in some other regions. Apart from sense of deprivation in the neglected States or regions there also are grievances due to sectoral imbalances in States like lack of industrial development along with agricultural development. Because ofthis, on the one hand there have developed interests, particularly in rural areas of developed States, and on the other sectoral conflicts. Both these are encouraging regionalism in developed States. For example, in areas where Green Revolution was introduced and has been successful, thenew rich farmers class has become economically and politically important. They are now interested in perpetuating the concessions and facilities which were given to them. In spite of agriculture having become quite profitable they want subsidies to continue and income not to betaxed. These rich farmers in such States provide major social basis of regional parties. Another aspect of imbalanced development is that because of development only in limited areas, the work force from other States and areas, keep on fighting and winning transitions. Focus is on regional development and not on equivocal or equi-sectoral development. This leads to a major imbalance within a country’s economy and across state-wise economies.

genetics1 essays

genetics1 essays During the past decade, genetic engineering has been a very controversial issue facing our world that ultimately questions our power as humans to control nature. Genetic engineering has many potential benefits, such as curing all diseases, growing more food, and altering our genes, but these advantages also cause some disadvantages, such as overpopulation, ecological, ethical, and social issues, which all must be assessed before we advance any further in this field. We should definitely move ahead with genetic engineering because its advantages are very important to us, and its problems can be addressed. Probably the most important reason why we need genetic engineering is to cure diseases. Through genetic engineering, we will probably be able to cure many of the diseases plaguing our world today. By altering genetic code, we can cure diseases, such as AIDS, and increase the life expectancy of humans. We can optimize everyone's genes to certain physical and mental characteristics. In 1991, the National Institute of Health patented over 2,000 gene sequences from human brain DNA (Christianity Today, 1994). This indicates that our ability to control every facet of human life is rapidly coming within our reach. Despite many ethical issues opposing genetic engineering (read on), it will definitely help us cure the sick, and that reason alone is enough reason for us to go ahead with this new field of science. One of the main reasons why we should use genetic engineering is to solve our global food shortages. Through genetic engineering, scientists can grow larger tomatoes, more apples per orchard, and crunchier lettuce. With all the recent natural disasters and ecological problems, such as El Nino, wild fires, and global droughts, acres of crops all over the world are being destroyed. Places such as Florida and the mid-west are among the many that are being hit severely. And with scientists predicting increased global warming, and dr...

Corporate Takeover Essay Example

Corporate Takeover Essay Example Corporate Takeover Essay Corporate Takeover Essay Aurielle Cummings Business Policy November 10, 2010 Anatomy of a Corporate Takeover What did you think of this video? I think this video is a very informative series addressing ethical situations and dilemmas. As a business major it is very important to understand the challenging issues you will be faced with as you embark on the career path into corporate America. The video examines ethical conflicts and gives students a background the tradition of ethics. When there is always so much being said and written about the decline of ethical behavior in our country, a series like this was a appropriate effort to alleviate confusion over what we have a right to do and what is the right thing to do. What questions are being addressed? Some of the questions being addressed are whose best economic interests are most important? Does the government have a role to play in this game of high finance? Also, with large amounts of money changing hands, what ethical concerns surround this issue? While consumers and producers in the world make most decisions that mold the economy, government activities have a powerful effect on the U. S economy. The federal government controls the general pace of monetary activity, attempting to preserve steady growth, high levels of employment, and price stability. By changing spending and tax rates or running the money supply and maintaining the use of credit, it can slow down or speed up the economys rate of growth. As a result, it affects the level of prices and employment. With the rising focus on globalization of the financial system, ethical issues are often submerged by the objective of increasing success. Ethics covers an extensive area in terms of business. Moral principles that one follows should please the customer, the employee, and the employer. There are values that should be satisfied within the organization as well. I believe most ethical issues begin the management stage of the organization. In today’s environment, managers can have a great deal of effect on an employee’s ability to move up in a company. As a worker of a company, management teams also have managers to get reports. It is important for managers to not only have lack of prejudice for their employees, but to achieve somewhat in business, they require to be competent to handle be capable to supervise all of their work associations. In the midst of making money in a business any organization should have an effective leader. Why is this video important now after 30 years? In business all ethics are determined and displayed by the leadership. The leaders of an organization or company must be determined to follow, a personal and business code of ethics. As a whole I believe we learn from examples, not by from what people tell us to do. The importance of ethics in business is that it sets the tone for a business’s success or failure. Ethical conduct is a very private matter, which requires that a person be honest and truthful in all business dealings. Since ethical behavior is so personal, it is unlikely to be given any acknowledgment. While there are many awards for corporate social responsibility, awards that recognize ethical behavior are rare. A well-communicated dedication to ethics sends a influential message that moral behavior is measured to be business essential. Companies, led by top management, are increasingly adopting ethical codes of conduct. As ethical performance comes to the forefront, more and more companies will be taking steps to make certain that the ethics of their corporation and its employees are unquestionable. What are your views on stakeholder vs shareholder rights? Explain. A stakeholder is a person who has or shares an interest in a business project. There are primary, key, and secondary stakeholders who can be positively or negatively impacted by, or cause an impact on the dealings of a company, government or organization. The goal of a stakeholder and the project team is to assure successful outcomes for the project. Stakeholder analysis needs to be performed at the start of new projects, and it is important to identify all stakeholders. A shareholder on the other hand is any person, company, or institution that owns at least one share in a company. Stakeholders and shareholders have different value perspectives as discussed in the video. The shareholder value perspective emphasizes profitability over responsibility. Also, shareholder value believes success can be measured by things such as share price, dividends, and economic profit. Social responsibility is also not a matter, and claims that society is best served by organizations pursuing self-interest and economic competence. The stakeholder value perspective emphasizes the exact opposite which is responsibility over profitability. Stakeholder values suggest that an organizations success should be measure by the satisfaction among all stakeholders. With stakeholder rights social responsibility is an organizational matter and claims that society is best served by pursuing joint interests and economic symbiosis. I agree with the stakeholder values because this economy shouldn’t be based on just one person’s view over things. Social responsibility is a huge part of our economy as whole, and if responsibility was taken for some of the actions taken in previous years, a lot of the same mistakes wouldn’t have been made twice. In business practices we have a ethical responsibility to act in good faith, and in most cases where a large amount of money is changing hands there are large ethical concerns as stated in the video. I believe all money isn’t good money, and to be a successful business you do want to be profitable, but not by gaining it in an unethical sense, or by ignoring the responsibilities you are given as an owner.

Project planning Essay Example | Topics and Well Written Essays - 1750 words

Project planning - Essay Example Feasibility study is considered as the disciplined study based on three levels. The first level is related to the operational feasibility. The second level includes the technical feasibility. The economic feasibility is identified in the third level. Economic level brings operative and mechanical levels together into a common unit. These three levels of feasibility study are important for the success of a project. The project has earned an important contract from the local health authority to organize and deliver the conferences based on the health issues in the workplace. For the success of the contract, feasibility study is important to determine the economic, technical and operational viability of a project (PMI, 2012; Overton, 2007). The aim of the project is to provide the quality education in terms of health issues in a workplace, which is important for every people (Zilicus Solutions, 2012). The milestones stages of the project have been segregated into set up stage, research and development stage, activation stage and review stage. Based on the milestones stages, the documentations of the objectives as well as goals are to be ensured that they are aligned with the desired project goals. In addition, the significance of the marketing and communication plan should be ascertained. The progress of the different activities should be scrutinised for determining the success rate of the project. The project manager should review the project on a timely basis. In this respect, the project manager would be able to have a better knowledge about the progress of the project. The deliverables or the outcome of the project can be improvement in the several health issues in the workplace. Other outcome can be increased awareness of the local business as well as the agencies of the government of the European Directives regarding such health issues. In

Liberty, Equality, fraternity Assignment Example | Topics and Well Written Essays - 250 words

Liberty, Equality, fraternity - Assignment Example This  redefinition  can be seen by the passage of the Rights of Man and of the Citizen during the beginning of the revolution 1. A revolutionary document that declared all men are born and remain free, and have inalienable rights to liberty, security, property and to resist being oppressed. Pre-revolution France was an unequal society where the aristocracy and the clergy enjoyed enormous privileges and power above ordinary  countrymen 2. The two groups were subject to different laws, and this created legal inequality. Peasant rebellions during the early days of the revolution saw the abolition of feudalism 3. This elimination in addition with the Rights of Man and of the Citizen had the effect of granting equality to all French citizens. The concept of fraternity had not exercised prior to the French revolution with the monarchy being indebted to the whims of the aristocracy and clergy4 . Fraternity requires putting the interest of others above your own. The Rights of Man and of the Citizen eliminated the privilege enjoyed by the nobility and clergy. Therefore, the French residents were not indebted to the monarchy but each other. The French revolution personified the ideals of liberty, equality, fraternity which the old regime had failed to protect. Revolts and riots led by the middle and low-class citizens resulted in several fundamental legislation such as the Rights of Man and of the Citizen and the elimination of the feudal system. These laws unified French citizens and signaled the entry of an era where every man free and

Ebay Case Analysis Study Example | Topics and Well Written Essays - 750 words

Ebay Analysis - Case Study Example eBay offers a broad range of products, globally expanding and generating a community for all clients to join eBay. The potential rationale for eBay international expansion hinges on the desire to increase its: number of registered users, user activity, PayPal transactions, user gross merchandise volume, and number of listings. eBay’s global presence seeks to take advantage of the growing online shopping usage. Like the general industry, eBay’s business model is increasingly dependent on technology and expansion into international markets (Hitt, Ireland, and Robert 235). # 2. International arenas for eBay: France and Japan The CAGE Distance framework highlights cultural, administrative, Geographic, and economic differentials or distances between countries that ought to be addresses when coming up with international strategies. CAGE framework can also be employed to dissect patterns of trade, information, capital, and people flows. In terms of cultural distance, there is â€Å"wide† cultural distance owing to different languages, diverse ethnicities (absence of connective ethnic and social networks), diverse values, norms, and dispositions. Nevertheless, the problem of absence of trust is not prominent to the extent of holding eBay’s (Hitt, Ireland, and Robert 236). ... The factor on economic distance centers on aspects such as income/wealth disparities and differences on aspects such as cost/quality of financial resources, infrastructure, human resources, knowledge, or information. The internet has become an integral component in commerce allowing cross-border data flows, which also underpin global economic integration and international trade. Hence, Japan and France can still remain desirable markets for eBay. Moreover, Japan and France do not manifest any significant restriction on the internet by respective governments in a manner that minimizes the capability of businesses in employing internet as a place for international commerce. # 3. Alternative vehicles that eBay has used to pursue international expansion There are several components that can be cited as contributing to eBay’s strategic plan for growth. In its expansion efforts, eBay employs investment and acquisition strategy. In the international arena, companies usually encounter s strategic dilemma in choosing between global integration and national responsiveness. eBay is a very diverse entity and services that the company avail is appealing to individual customers, as well as large corporate customers. It is evident that eBay holds significant power within the online auction industry (Hitt, Ireland, and Robert 235). eBay’s corporate strategy centers on diversifying business to products offered, as well as customer base and global reach. eBay keeps on changing, adapting, and highlighting fresh ways to master its environment. eBay should rethink its strategy to ensure that it is capital efficient. #4. Whether eBay should acquire rival iBazar in France The acquisition of iBazar and entry into

Investment and Portfolio Management Assignment Example | Topics and Well Written Essays - 4000 words

Investment and Portfolio Management - Assignment Example This research will begin with the statement that investment refers to the current commitment of dollars for a period of time so as to derive future payments that will compensate the investor for- The period for which the funds have been committed The expected rate of inflation during this period of time Compensation for the risk associated with the investment, i.e. the uncertainty of future payments The process of selection of investment categories requires analyzing, estimating and evaluating the expected risk return trade-off for the alternative investments available. Investment needs and Financial Plan differs from individual to individual, and changes with respect to the life cycle of the individual. After the investment decision is undertaken by the individual, the major function is to manage the investment portfolio evaluating the performance of the portfolio and updating the portfolio based on the changes in the economic environment and the investor’s needs. The investor has a sum of $100,000 to invest into financial products such as debt, equity, derivatives or cash according to his or her choice. The objective of the portfolio or the investment policy statement is to achieve long term growth of capital. In addition to that, the fund aims minimizing risk of capital loss through portfolio diversification. The portfolio will be monitored, analyzed and reported upon over the chosen time horizon. The return of the funds is evaluated relative to S&P 500 index.P 500 index. The strategy of the investor is to buy the stock and hold it for long term or at least three years, in expectation of long term capital appreciation. In order to mitigate the domestic gloom in the economy, few funds may be invested overseas in order to geographically diversify and earn benefits from emerging and developing markets. Proper diversification will help reduce the overall portfolio risk by spreading stock specific risk

ITM301 CA Essay Example | Topics and Well Written Essays - 750 words

ITM301 CA - Essay Example Following is the list and brief description of important strategies that a company should follow in order to ensure that its IT users get adequate technical support: 1. Consolidation of the help-function: It is a good strategy to keep your help-desk system consolidated in one geographical location in order to eliminate the misunderstandings over â€Å"who to call† and to decrease the requests of support staff from direct approaches. A consolidated help desk boosts improved communication between IT specialists that were previously working in distinct groups. It also helps in developing economies of scale in terms of equipment and data sharing. 2. Use of help-desk software or IT tools: There are a number of software packages (over 200 in the market) available that have customizable solutions for creating knowledge bases, expert systems, problem management and change management. Also, these IT tools are now supported with databases of problems already configured in the set-up CD- ROMs, which can be easily integrated into help-desk software. Examples of such help-desk software include LiveTime Support, WonderDesk SQL, Numara Footprints, IncidentMonitorâ„ ¢, Simple Help Desk etc. ... 3. Develop standard procedures for help-call cycle and communication: In order to have a good and competent technical support system, it is important that the organization defines standards both internally in terms of procedures and training of help desk staff via ISO 9000; and externally via the establishment of service-level agreements. 4. Performance Management: The performance of help-desk personnel should be measured and analyzed using both quantitative and qualitative data such as Call statistics (Call volume, call capture, call length, waiting times, resolution times, number of calls closed), Customer Feedback (by user surveys or random follow-up calls), Mystery caller (Tester questions posed anonymously and evaluated) and Benchmarking (by a consultancy company). 5. Encouraging Professionalism: To gauge and improve professionalism amongst the help-desk staff, it is important that they understand the need and value of their work. They should more than just â€Å"technical peop le† and be treated as any other employee of the company. Hence, the organization should invest in proper training, certification or national vocational qualification developed specifically for support staff. 6. Outsourcing: In cases of large multi-national corporations, it is often times cost-effective to outsource the help-desk division to another geography. The experience of some cases shows that, while there may be advantages to outsourcing, such a strategy must be used upon proper consideration and with care. Yes, the help desk or technical support personnel is a relevant case of socio-technical system where the usual scenario of work between the client (technology user), the help-desk personnel (IT user/problem solver) and

An aspect of small business management and development through case PowerPoint Presentation

An aspect of small business management and development through case study based on a . Entrepreneurship and small firms - PowerPoint Presentation Example common that a business creation model will be made up of the planning phase, implementation phase, the completion phase and closure phases (Tourish, 2010). In line of the current presentation, the planning phase is going to be given a lot of emphasis. Part of the planning or pre-implementation phase is the allocation of decisions to start up the business as well as the different ways in which different people go about the starting of their businesses. It has been said that depending on the decision that surrounds an entrepreneur’s quest to start a business, different rates of successes are going to be experienced at the implementation because the decisions influenced motivation to drive along with the business a great deal (Bovee, Thill & Chaturvedi, 2008). Business creation process may be defined or explained as the specific tasks that entrepreneurs undertake in their bid to start up businesses in an identified locality (Canary, 2011). For Alternative Publishing Ltd, the business creation process was different from Lawton Dancewear in the way in which research and development were fused into the business creation process. Partly attributable to the background of the two groups of entrepreneurs involved, they were different approaches towards the business creation process as Majid an Suhail with their educational backgrounds and appreciation of the fact that they did not have much knowledge in the area they were venturing into undertook a lot of research as part of the business creation process. Though Mrs. Holland did some research, it was not detailed and was not about business creation. The former also worked extensively on marketing since they had the realisation that they did not have a ready market and needed to do marketing all by themselves. Mrs Holland seemed to have ready market from the demand from friends and so did not do much marketing at the business creation phase. Between the two case studies, there are key similarities and differences that

Investment and Portfolio Management Assignment Example | Topics and Well Written Essays - 4000 words

Investment and Portfolio Management - Assignment Example This research will begin with the statement that investment refers to the current commitment of dollars for a period of time so as to derive future payments that will compensate the investor for- The period for which the funds have been committed The expected rate of inflation during this period of time Compensation for the risk associated with the investment, i.e. the uncertainty of future payments The process of selection of investment categories requires analyzing, estimating and evaluating the expected risk return trade-off for the alternative investments available. Investment needs and Financial Plan differs from individual to individual, and changes with respect to the life cycle of the individual. After the investment decision is undertaken by the individual, the major function is to manage the investment portfolio evaluating the performance of the portfolio and updating the portfolio based on the changes in the economic environment and the investor’s needs. The investor has a sum of $100,000 to invest into financial products such as debt, equity, derivatives or cash according to his or her choice. The objective of the portfolio or the investment policy statement is to achieve long term growth of capital. In addition to that, the fund aims minimizing risk of capital loss through portfolio diversification. The portfolio will be monitored, analyzed and reported upon over the chosen time horizon. The return of the funds is evaluated relative to S&P 500 index.P 500 index. The strategy of the investor is to buy the stock and hold it for long term or at least three years, in expectation of long term capital appreciation. In order to mitigate the domestic gloom in the economy, few funds may be invested overseas in order to geographically diversify and earn benefits from emerging and developing markets. Proper diversification will help reduce the overall portfolio risk by spreading stock specific risk

An aspect of small business management and development through case PowerPoint Presentation

An aspect of small business management and development through case study based on a . Entrepreneurship and small firms - PowerPoint Presentation Example common that a business creation model will be made up of the planning phase, implementation phase, the completion phase and closure phases (Tourish, 2010). In line of the current presentation, the planning phase is going to be given a lot of emphasis. Part of the planning or pre-implementation phase is the allocation of decisions to start up the business as well as the different ways in which different people go about the starting of their businesses. It has been said that depending on the decision that surrounds an entrepreneur’s quest to start a business, different rates of successes are going to be experienced at the implementation because the decisions influenced motivation to drive along with the business a great deal (Bovee, Thill & Chaturvedi, 2008). Business creation process may be defined or explained as the specific tasks that entrepreneurs undertake in their bid to start up businesses in an identified locality (Canary, 2011). For Alternative Publishing Ltd, the business creation process was different from Lawton Dancewear in the way in which research and development were fused into the business creation process. Partly attributable to the background of the two groups of entrepreneurs involved, they were different approaches towards the business creation process as Majid an Suhail with their educational backgrounds and appreciation of the fact that they did not have much knowledge in the area they were venturing into undertook a lot of research as part of the business creation process. Though Mrs. Holland did some research, it was not detailed and was not about business creation. The former also worked extensively on marketing since they had the realisation that they did not have a ready market and needed to do marketing all by themselves. Mrs Holland seemed to have ready market from the demand from friends and so did not do much marketing at the business creation phase. Between the two case studies, there are key similarities and differences that

My First Day Essay Essay Example for Free

My First Day Essay Essay My First Day†¦ As of today, August 30th, I, Blah blah blah, took the initiative to explore the entire campus. Today, the temperature could have possibly been right at about 93 degrees, and I decided to walk around this gigantic campus to waste time before my next class. During orientation week, I missed the campus tours because I was too busy sleeping my day away. So, what other way to compensate for lost time than to take my very own campus tour? Initially, I intended to look for the art buildings, but the best thing I discovered after my journey today happened to be the fact that the art buildings were being reconstructed. Just my luck. However, I did find the Knight Physics building which happens to be absolutely gorgeous. I also happened to stumble across the school’s arbortorium. I felt like I was walking through a jungle with my combat boots on and the leaves hovering above my head. I walked around in a circle and found my way to the school of law. The school of law is literally like its own kingdom within the campus. The students had their own law shirts, and the windows of the classroom even had curtains to block the sun out. I know curtains are a pretty simplistic observation, but I could not help but to find that fascinating! I have failed to sit in any classroom that had panels to block the sun. Only in the law school at the University of . As I walked away from the law school, I made my way towards the UC area and back around towards the Rat. Passing the vivacious students lounging with their friends, I hiked around the lake under the scorching sun wishing that I had a bottle of water, a hat, and maybe even some sun glasses. The heat was pretty unbearable. Passing between the Hecht and Stanford towers, I ventured towards the school of architecture. That is one white building. I expected it to be more lavish in its exterior design seeing that it is the school of architecture. I walked past the school of architecture and head back towards Mahoney-Pearson. I know that area pretty well. is my new home for now. As I left the Mahoney-Pearson area, I circled around towards the UC area again and crossed the winding paths towards the Whitten Learning Center. There was approximately 10 minutes left to spare before class started, and the brightest idea that I came up with all day was†¦ to finally sit down!

Applications Of Electrostatics Analysis Engineering Essay

Applications Of Electrostatics Analysis Engineering Essay The practical application of electrostatics is represented by such devices as lightning rods and electrostatic precipitators and by such processes as xerography and the painting of automobiles. Scientific devices based on the principles of electrostatics include electrostatic generators, the field-ion microscope, and ion-drive rocket engines. There are many applications of electrostatics:- 1).Van de graff generator. 2).The electrostatic precipitator. 3).Xerography and Laser Printers. 4).Electron Gun for 6-18 GHz,20 W Helix-TWT Amplifier. 5).CST particle studio simulation of a Depressed Collector. 6).Electrostatic Simulation of a medical X-Ray device. 7).Electrostatic Simulation of a High Voltage Bushing. 8).MEMS Comb Sensor. 9).Consistent charged Particle Simulation of a Pierce Gun. The brief explanation of above applications is given below:- The Van de Graaff Generator Experimental results show that when a charged conductor is placed in contact with the inside of a hollow conductor, all of the charge on the charged conductor is transferred to the hollow conductor. In principle, the charge on the hollow conductor and its electric potential can be increased without limit by repetition of the process. In 1929 Robert J. Van de Graaff (1901-1967) used this principle to design and build an electrostatic generator. This type of generator is used extensively in nuclear physics research. A schematic representation of the generator. Charge is delivered continuously to a high-potential electrode by means of a moving belt of insulating material. The high-voltage electrode is a hollow metal dome mounted on an insulating column. The belt is charged at point A by means of a corona discharge between comb-like metallic needles and a grounded grid. The needles are maintained at a positive electric potential of typically 104 V. The positive charge on the moving belt is transferred to the dome by a second comb of needles at point B. Because the electric field inside the dome is negligible, the positive charge on the belt is easily transferred to the conductor regardless of its potential. In practice, it is possible to increase the electric potential of the dome until electrical discharge occurs through th Because the breakdown electric field in air is about 3000000 V/m, a negatively charged oil droplet in sphere 1 m in radius can be raised to a maximum potential of 3 % 106 V. T he potential can be increased further by increasing the radius of the dome and by placing the entire system in a container filled with high-pressure gas. Van de Graaff generators can produce potential differences as large as 20 million volts. Protons accelerated through such large potential differences receive enough energy to initiate nuclear reactions between themselves and various target nuclei. Smaller generators are often seen in science classrooms and museums. If a person insulated from the ground touches the sphere of a Van de Graaff generator, his or her body can be brought to a high electric potential. The person hair acquires a net positive charge, and each strand is repelled by all the others. Van De Graaff Generator The Electrostatic Precipitator One important application of electrical discharge in gases is the electrostatic precipitator. This device removes particulate matter from combustion gases, thereby reducing air pollution. Precipitators are especially useful in coal-burning power plants and in industrial operations that generate large quantities of smoke. Current systems are able to eliminate more than 99% of the ash from smoke. A high potential difference (typically 40 to 100 kV) is maintained between a wire running down the center of a duct and the walls of the duct, which are grounded. The wire is maintained at a negative electric potential with respect to the walls, so the electric field is directed toward the wire. The values of the field near the wire become high enough to cause a corona discharge around the wire; the air near the wire contains positive ions, electrons, and such negative ions as oxide ions. The air to be cleaned enters the duct and moves near the wire. As the electrons and negative ions created by the discharge are accelerated toward the outer wall by the electric field, the dirt particles in the air become charged by collisions and ion capture. Because most of the charged dirt particles are negative, they too are drawn to the duct walls by the electric field. When the duct is periodically shaken, the particles break loose and are collected at the bottom. In addition to reducing the level of particulate matter in the atmosphere the electrostatic precipitator recovers valuable materials in the form of metal oxides. Electrostatic Precipitator Xerography and Laser Printers The basic idea of xerography5 was developed by Chester Carlson, who was granted a patent for the xerographic process in 1940. The unique feature of this process is the use of a photoconductive material to form an image. (A photoconductor is a material that is a poor electrical conductor in the dark but becomes a good electrical conductor when exposed to light.) The xerographic process is illustrated in Figure 25.31a to d. First, the surface of a plate or drum that has been coated with a thin film of photoconductive material (usually selenium or some compound of selenium) is given a positive electrostatic charge in the dark. An image of the page to be copied is then focused by a lens onto the charged surface. The photoconducting surface becomes conducting only in areas where light strikes it. In these areas, the light produces charge carriers in the photoconductor that move the positive charge off the drum. However, positive charges remain on those areas of the photoconductor not exposed to light, leaving a latent image of the object in the form of a positive surface charge distribution. Next, a negatively charged powder called a toner is dusted onto the photoconducting surface. The charged powder adheres only to those areas of the surface that contain the positively charged image. At this point, the image becomes visible. The toner (and hence the image) is then transferred to the surface of a sheet of positively charged paper. Finally, the toner is fixed to the surface of the paper as the toner melts while passing through high-temperature rollers. This results in a permanent copy of the original. A laser printer operates by the same principle, with the exception that a computer-directed laser beam is used to illuminate the photoconductor instead of a lens. Xerography Laser Printer ELECTRON GUN FOR 6-18GHz,20 W Helix-TWT Amplifier Electron guns are the starting point of every charged particle application. There the DC energy is translated into an extracted beam which later on interacts with all kinds of RF structures. The design and analysis of an electron gun can be performed with the tracking code of CST PARTICLE STUDIO. Schematic of an electron tube The electron gun has to provide the slow wave structure with a beam, which then interacts with the electromagnetic wave existing in the structure and finally is  collected in the collector. In order to enable the interaction, the particles velocity has to match the EM-waves velocity on the circuit. The necessary velocity determines the voltage to be applied. The electron gun then has to be designed in a way, that the emitted current is maximized. The relevant parts for the Electrostatic (Es) simulation are the cathode, focussing electrode and anode  (left). Important for the Magnetostatic (Ms) simulation are the iron yoke and permanent magnets. The potentials and permanent magnets serve as sources for the Es and Ms solver of CST EMS (here run from CST PS) respectively. The iron yoke is considered as non linear material, where the working point is obtained by a non linear iteration scheme in the  Ms solver.   CST PARTICLE STUDIOHYPERLINK http://www.cst.com/Content/Applications/Article/CST+PARTICLE+STUDIOà ¢Ã¢â‚¬Å¾Ã‚ ¢+Simulation+of+a+Depressed+Collector Simulation of a Depressed Collector CST PS simulation of a depressed collector. A multi-stage depressed collector for the Rijnhuizen Fusion Free-Electron Maser (FEM) is simulated with CST RTICLE STUDIO. The results are reproduced with permission of Pulsar Physics. See also M.J. de Loos, S.B. van der Geer, Pulsar Physics, Nucl. Instr. and Meth. in Phys. Res. B, Vol 139, 1997. CST PARTICLE STUDIO(CST PS) is dedicated to simulating charged particles travelling through electromagnetic fields. To accomplish this task, CST PS requires fields from other CST STUDIO SUITE 3D EM solvers, particularly CST EM STUDIO and CST MICROWAVE STUDIO, as input. CST PS tracks charged particles through this fields, considering relativistic effect, space charge and secondary emission, delivering particle trajectories, phase space distribution, remitances. Electrostatic Simulation of a medical X-Ray device   Electric Field Distribution in the X-Ray Device CST EM STUDIOs Electrostatic Solver can be used to establish electric breakdown fields in X-Ray devices. A STEP model of the device was imported via CST EMSs comprehensive CAD Interface. The main goal of the simulation is to determine the maximum field strength in the model. The design of the housing for the X-Ray tube  can then be optimised to reduce the potential of arcing. Results may be post-processed in terms of field values at specific points, along curves or on material surfaces. . The field was plotted on a central cut-plane using a logarithmic scaling to aid visualisation. Maximum field values in the  model may be extracted automatically in the post-processor. Electrostatic Simulation of a High Voltage Bushing   Cross-sectional View of the Transformer Bushing The above figure shows the  construction of the  bushing  comprising a central  conductor,  a ceramic insulator,   and a housing  containing the transformer oil. The structure was created using the powerful modeling tools in CST EM STUDIO  . The bushing was created by sweeping over 360 degrees a curved profile. To complete the bushing geometry, the blend tool can be applied to round off the bushing edges. The permittivity of the ceramic  has been  set to 1000 with an epsilon of 2.9 for the oil. The housing and the central conductor were both defined as perfect electric conductors (PEC). Symmetry is exploited via the use of tangential symmetry conditions and an open boundary has been applied to reduce the simulation domain MEMS Comb Sensor Potential and electric field for the rectangular and triangular comb tip The design process of the comb sensor starts with a shape optimization in CST EMS. Here two different shapes are modeled and compared.   Therefore, by using parameters a true shape  optimisation of the force can be  performed. After the calculation of fields the forces can be determined as a post processing step. Using appropriate boundary conditions, the  single combs are assumed to be part of an infinite array.  Due to  its special shape the triangular comb tip has a 14% higher attracting force. Consistent Charged Particle Simulation of a Pierce Gun The pierce type gun example demonstrates the analysis of an electrically   large gun configuration. The acceleration of the electrons takes place in only a small part of the computational domain, nearly 90% of the gun consists of a drift-tube.   The electric field is established by the cathode, which acts  at the same  time as particle source, a guiding electrode and the anode, which incorporates the drift-tube. The magnetic field is produced by a large current-driven coil and guided by  a highly   permeable cylinder which encloses the whole configuration. The above figure shows the geometry of the gun which consists of hollow cylinders forming the guide for the magnetic field, the drift tube, the emitting cathode and the  focussing cathode. typical construction features used to create the model include lofting, chamfering and blending operations.  The geometric properties of the coils were created  with the aid of  two curves, one for the coil cross-section, the other for the coil sweep path.

Free Essays - Angela’s Ashes :: Ashes

Informal Essay on Angela’s Ashes   Angela’s Ashes is a moving book full of poverty, suffering, and death that shows that no matter how difficult things seem, the hard tines can always be overcome.   Angela and Malachy McCourt, both Irish, were married in America after a passionate night together that ended up producing their first son, Francis(or Frank as introduced to the reader).   Later, the couple had another son, twins, and a daughter while living in a small apartment in New York.   Margaret soon died and the family moved to Ireland where their lives were only worsened.   Angela had two more children that lived, but the young twins died.   Malachy was an alcoholic who rarely held a job and spent his wages at the pub instead of on his family.   They were forced to beg for food and other necessities because relatives were cruel and selfish.   This novel tells the tell of young Frank having to endure extreme poverty, starvation, and a broken family with strength and courage.   He eventuall y raises enough money to go to America and break free from his depressing childhood.   In my opinion, the theme of this book is that no matter how bad things seem to be, anyone can survive and become successful through perseverance and determination.   For example, Frank grew up in just about the worst environment possible but was determined enough to get himself to America and eventually become the author of a Pulitzer Prize winning novel!   Frank achieved his goals by taking any extra jobs that he could find and saving every penny possible until he could finally afford his passage to America.   Because his father never brought home any money, Frank supported the family with what little wages he earned at his job and was determined to make a good life for himself, his brothers, and his poor mother.   Frank learned to depend upon no one but himself and his determination to succeed won him a new life in America where he now lives happily married.        I noticed numerous literary devices present throughout the book.   One such device is the use of apostrophe.   Apostrophe is used continuously when Frank speaks to the angel on the seventh step and also when he and his parents speak to the dead children such as Eugene, Oliver, and Margaret.   The story is told from the point of view of Frank as he grows from a young boy of about three or four to a young man at nineteen.

Sophocles Antigone :: essays research papers

This paper is an essay on Antigone. The story Antigone is a great Greek tragedy. Sophocles, an ancient Greek playwright, is the author of the story. It is a great story. It is known throughout the world. This essay is going to trace the character of Antigone through the beginning, middle, and end of the story. Antigone is a very strong willed character. In the very first scene of the book Antigone is talking to her sister (Ismene) about how their two brothers (Eteocles and Polyneices) killed each other fighting over the thrown. Antigone is enraged over the fact that Creon (Antigone’s uncle and the new king) has buried Eteocles with military honors but has left Polyneices to rot. Creon has declared that any person who buries Polyneices will be killed, but Antigone doesn’t care. Antigone is driven to bury her brother and she wants her sister’s help. â€Å"Ismene, I am going to bury him. Will you come?†(pg.750 line 30). Ismene is too afraid of Creon to help Antigone. Antigone is determined to bury her brother at any cost, and unlike her sister, she is not afraid of Creon. â€Å"Creon is not strong enough to stand in my way,†(pg.750 line 35). Not even the threat of death is enough to make Antigone afraid of Creon. At this point in the book she is stubborn and self-righteous. Antigone then goes out at night and buries Polyneices. That makes Creon very mad, so he unburies Poylneices and posts guard around the body. The next day a whirlwind kicks up around the guards and Antigone starts to bury Polyneices again. Unfortunately the whirlwind died before Antigone could finish burying him, so she is captured and brought to Creon. Antigone boldly admits to burying her brohter despite the fact that she could be killed. Creon tries to convince her that what she did is wrong by pointing out that Eteocles is her brother and Polyneices is a traitor for attacking the city. Despite the fact that her brother, Polyneices, attacked the city, Antigone still loves her brothers equally. â€Å"His own brother, traitor or not, are equal in blood,† (pg.766 line 110). Antigone enrages Creon by refusing to admit Polyneices fault. Ismene tries to take the blame with Antigone but Antigone refuses her help. â€Å"Yes, save yourself, I shall not envy you. There are those who will praise you, I will have honor too,† (pg.

Swot: Nokia Mobile Exist

Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier? Answer: The SWOT strategy is one of the most useful tools in analysing data and information from the company. By using this SWOT tool, company will know itself clearly that which part is powerful, what to improve, what more can do and what to challenge.In my opinion, Threats is the most important overall because if there is no threats any more, companies will not be worried about the quantity of sales. For example, NOKIA (mobile phone), if there is just NOKIA mobile exist in the mobile world without other types mobile companies like SONY ERICSSON or SUMSONG, then people definitely have to buy NOKIA due to it is the only mobile company.As if I were the CEO of a corporation, I would see Opportunities as the most important strategy when I used SWOT, because I need to loo k for and make the opportunities for my company to help the company gain more benefits. For example, company can increase its scale to become a big-scale company by corporate acquisition, and to do so, I, CEO of the company, need to seek for the opportunities for it, thus I think Opportunities is the most important.I will choose Strengths as the most important strategy if I were the customer of the firm. As customer, I would like to compare the products or services among several companies and then purchase for the greatest one. For example, buying skin care products, I will buy the product that I used as the most comfortable, soft and effective for my skin even if others are cheaper; however, if I were the employee for the firm, I would say weakness is the most important for me.This is because I need to know what the weakness while I'm working, and then I will try my best to fix and improve it. This can be done by customer feedback and after-sale services. For being a supplier to th e firm, I would look at the Threats first. This is because I have to make sure that firm will make orders from me and one of the important problem is the plenty of competitors. This make the Threats as the most important thing that I would face.

Nutrition Assessment

Body mass index (IBM) is an index of a person's weight in relation to height used to estimate relative risk of health problems related to weight, a healthy body mass index is 18. 5 to 24. 9. My calculated IBM is 22. 5 which puts myself in the healthy weight range. The Hammy method calculates a person's ideal weight for their height. According to the Hammy method ideal weight for my height of 65 inches is 125 to 137 pounds (Duke, 2014). I weigh 135 pounds which barely places my weight in the ideal range.After recording my daily intake of food, I compared my consumption to the DOD pyramid which shows the recommended servings of each food group. According to the food pyramid, milk, yogurt, and the cheese group recommend 2-3 servings a day. My diary shows that my consumption of this food group varies. There are days that I would consume more than the recommended amount and other days I would consume within the normal range. My consumption of meat, fish, nuts, eggs, and poultry are within the recommended 2-3 servings.My consumption of fruits and vegetables are shown to be insufficient. Ironically, I love fruits and vegetables, but I do not have it in my daily diet as I should. For the bread, cereal, rice, and pasta group are shown to be within the recommended 3-5 servings daily. I have realized that when I eat foods with less carbohydrates and fats, I feel healthier on the inside and out. When I do eat foods that contain high fats and crabs it is as if I can feel the oils ad fat going through my body, which makes me fatigue and drowsy .When I eat sweets and pastries, I first feel the sugar rush and feel awake, but after a few hours I feel the crash and decreased ability to concentrate on tasks. When I eat vegetables and small portions of foods with high carbohydrates and more greens I feel happy, energetic, healthy, and alert (Choose My Plate, 2014). Being a student has a lot to do with my daily decision of what I eat because it is usually has to be quick and on the go, instead of eating a prepared meal with a consideration of daily nutrients, I Just eat what I can afford if I am out, or grab snacks from home.Luckily I can come home to prepared meals by my mother, but being Armenian, my culture has an influence on what we eat. In my culture, meats, food high in cholesterol and sodium are very common. Our main dishes almost all include meats. On a brighter note, the Armenian culture also has a variety of tasty salads with healthy grains, one specifically known as tabulate and ICC. In order to eat the healthier foods, I can take the time to pack a lunch to take with me with choosing the healthier choices of food in my fridge at home.At home, I can refrain from adding extra salt to my food or extra sauces such as ranch or mayonnaise to prepared sandwiches as well as moderate my intake of high fat and high Carr meals. Two strengths of mine is knowing I have the ability and will to eat in moderation and the ability to fight the temptation of eating Junk food. I use to weigh 25 pounds more than I do now, and I motivated myself to cut crabs and calories and incorporated exercising in the regimen and earned my results which is another strength of mine.My weakness is not putting in the effort to prepare healthy meals for the days I know I will be spending most of my day outside of home, this is when I tend to make the unhealthiest choices of foods to eat. Another weakness of mine, is not eating proportionally throughout the day, Vive learned that I usually do not eat until I am starving and then have a big meal, which is extremely bad for your body diabolism. My diet plan will consist of whole grains, fresh fruits and vegetables, healthy fats, and lean sources of protein to provide plenty of energy and lifelong health and weight control.Exercise is also an essential to add to my diet plan because I have had a sedentary lifestyle ever since I started the nursing program. My overall health a IBM are normal, but through this assignm ent I learned that if I do not make a change in my eating habits I will be on the path to developing health problems in my later years. I learned it is important to prevent health and nutrition imbalances from occurring, than trying to fix them after a health issue has arisen. When the body suffers develops a health issues, it won't be restored back the same.Here are my goals and implementations to improve on my nutrition, as well as the obstacles I will encounter: 1) Pre-pack my lunch for days I will spend most my time outside of home. I will prepare my meals the night before so they are ready to go in case I am running short on time. An obstacle for this goal is having to shop more often for my healthier choices of meals, rather than eating something prepared at mom that may not be as nutritious. 2) Read food labels and monitor my daily intake. I will record my intake of food into an application on my phone called My Fitness Pal.An obstacle with this goal is trying not to forget t o do so. 3) If I must give into sweet cravings, I must exercise for an hour within 48 hours. I will go to the gym at least twice a week. An obstacle with this goal is the ability to managing my time to incorporate exercise. Day 1: I had my cereal and milk with a cookie when I had woken up from my sleep. I ate this because I was craving something sweet. I ate a veggie urge for lunch at Everest with my mom. I had almonds as a snack at home while I was studying. I ate it because I wanted to have a snack before I studied with my coffee.I ate salmon for dinner because that was what my mother had prepared and I was at home. I later had my protein bar when I was at home while studying. Day 2: I had cereal in the morning when I woke up because this is m normal routine. I later ate rice pudding and had a cup of coffee around noon to begin to study. I had my oatmeal at school because I was hungry. Later I snacked on some fried at my friend's house. For dinner I went out with my boyfriend to C heesecake Factory and had fettuccine Alfred. Day 3: I woke up and had a granola bar and orange Juice to start my day.I had an Armenian dish called karmic pilaf, chicken kabob, and baked potato for lunch at home to spend time with my parents. Later while studying I had rice pudding and a granola bar at my classmates house for a study snack. For dinner I went out on a date with my boyfriend to Friday's restaurant and had a lime margarita with two fish tacos because they are my favorite choices there. Day 4: I had a cereal in the morning to start my day. I took my dog out to the park for a walk and grabbed a granola bar for a snack. For lunch, I had cup of noodles because I was on the go.I took a bag of strawberries and turkey sandwich with me to school as a snack. For dinner I had lentil soup and had black tea while I was studying. Day 5: In the morning I had yogurt and coffee before heading out to pick up my grandpa. I later had coffee to wake me up so I can begin studying. For lunch I was at home and ate chicken and rice because that was what my mother had prepared. Later I went over to my cousins house and had salted popcorn and pizza and watched a movie. Day 6: In the morning I had cereal and coffee at home.I went to my friends house to study and took with me oatmeal and rice pudding as well as aloe Juice to have as a snack. I ate these because I was craving sweets. Later that night for dinner I prepared a homemade meal of fettuccine Alfred. I had some more coffee to continue studying. Day 7: I woke up and had a granola bar. For lunch I went to a coffee shop to study and had a cup of noodle and some fruit. Later for dinner I had a buffalo wild wings with my boyfriend and as a dessert had honeydew frozen yogurt from Yogurts. Nutrition Assessment Body mass index (IBM) is an index of a person's weight in relation to height used to estimate relative risk of health problems related to weight, a healthy body mass index is 18. 5 to 24. 9. My calculated IBM is 22. 5 which puts myself in the healthy weight range. The Hammy method calculates a person's ideal weight for their height. According to the Hammy method ideal weight for my height of 65 inches is 125 to 137 pounds (Duke, 2014). I weigh 135 pounds which barely places my weight in the ideal range.After recording my daily intake of food, I compared my consumption to the DOD pyramid which shows the recommended servings of each food group. According to the food pyramid, milk, yogurt, and the cheese group recommend 2-3 servings a day. My diary shows that my consumption of this food group varies. There are days that I would consume more than the recommended amount and other days I would consume within the normal range. My consumption of meat, fish, nuts, eggs, and poultry are within the recommended 2-3 servings.My consumption of fruits and vegetables are shown to be insufficient. Ironically, I love fruits and vegetables, but I do not have it in my daily diet as I should. For the bread, cereal, rice, and pasta group are shown to be within the recommended 3-5 servings daily. I have realized that when I eat foods with less carbohydrates and fats, I feel healthier on the inside and out. When I do eat foods that contain high fats and crabs it is as if I can feel the oils ad fat going through my body, which makes me fatigue and drowsy .When I eat sweets and pastries, I first feel the sugar rush and feel awake, but after a few hours I feel the crash and decreased ability to concentrate on tasks. When I eat vegetables and small portions of foods with high carbohydrates and more greens I feel happy, energetic, healthy, and alert (Choose My Plate, 2014). Being a student has a lot to do with my daily decision of what I eat because it is usually has to be quick and on the go, instead of eating a prepared meal with a consideration of daily nutrients, I Just eat what I can afford if I am out, or grab snacks from home.Luckily I can come home to prepared meals by my mother, but being Armenian, my culture has an influence on what we eat. In my culture, meats, food high in cholesterol and sodium are very common. Our main dishes almost all include meats. On a brighter note, the Armenian culture also has a variety of tasty salads with healthy grains, one specifically known as tabulate and ICC. In order to eat the healthier foods, I can take the time to pack a lunch to take with me with choosing the healthier choices of food in my fridge at home.At home, I can refrain from adding extra salt to my food or extra sauces such as ranch or mayonnaise to prepared sandwiches as well as moderate my intake of high fat and high Carr meals. Two strengths of mine is knowing I have the ability and will to eat in moderation and the ability to fight the temptation of eating Junk food. I use to weigh 25 pounds more than I do now, and I motivated myself to cut crabs and calories and incorporated exercising in the regimen and earned my results which is another strength of mine.My weakness is not putting in the effort to prepare healthy meals for the days I know I will be spending most of my day outside of home, this is when I tend to make the unhealthiest choices of foods to eat. Another weakness of mine, is not eating proportionally throughout the day, Vive learned that I usually do not eat until I am starving and then have a big meal, which is extremely bad for your body diabolism. My diet plan will consist of whole grains, fresh fruits and vegetables, healthy fats, and lean sources of protein to provide plenty of energy and lifelong health and weight control.Exercise is also an essential to add to my diet plan because I have had a sedentary lifestyle ever since I started the nursing program. My overall health a IBM are normal, but through this assignm ent I learned that if I do not make a change in my eating habits I will be on the path to developing health problems in my later years. I learned it is important to prevent health and nutrition imbalances from occurring, than trying to fix them after a health issue has arisen. When the body suffers develops a health issues, it won't be restored back the same.Here are my goals and implementations to improve on my nutrition, as well as the obstacles I will encounter: 1) Pre-pack my lunch for days I will spend most my time outside of home. I will prepare my meals the night before so they are ready to go in case I am running short on time. An obstacle for this goal is having to shop more often for my healthier choices of meals, rather than eating something prepared at mom that may not be as nutritious. 2) Read food labels and monitor my daily intake. I will record my intake of food into an application on my phone called My Fitness Pal.An obstacle with this goal is trying not to forget t o do so. 3) If I must give into sweet cravings, I must exercise for an hour within 48 hours. I will go to the gym at least twice a week. An obstacle with this goal is the ability to managing my time to incorporate exercise. Day 1: I had my cereal and milk with a cookie when I had woken up from my sleep. I ate this because I was craving something sweet. I ate a veggie urge for lunch at Everest with my mom. I had almonds as a snack at home while I was studying. I ate it because I wanted to have a snack before I studied with my coffee.I ate salmon for dinner because that was what my mother had prepared and I was at home. I later had my protein bar when I was at home while studying. Day 2: I had cereal in the morning when I woke up because this is m normal routine. I later ate rice pudding and had a cup of coffee around noon to begin to study. I had my oatmeal at school because I was hungry. Later I snacked on some fried at my friend's house. For dinner I went out with my boyfriend to C heesecake Factory and had fettuccine Alfred. Day 3: I woke up and had a granola bar and orange Juice to start my day.I had an Armenian dish called karmic pilaf, chicken kabob, and baked potato for lunch at home to spend time with my parents. Later while studying I had rice pudding and a granola bar at my classmates house for a study snack. For dinner I went out on a date with my boyfriend to Friday's restaurant and had a lime margarita with two fish tacos because they are my favorite choices there. Day 4: I had a cereal in the morning to start my day. I took my dog out to the park for a walk and grabbed a granola bar for a snack. For lunch, I had cup of noodles because I was on the go.I took a bag of strawberries and turkey sandwich with me to school as a snack. For dinner I had lentil soup and had black tea while I was studying. Day 5: In the morning I had yogurt and coffee before heading out to pick up my grandpa. I later had coffee to wake me up so I can begin studying. For lunch I was at home and ate chicken and rice because that was what my mother had prepared. Later I went over to my cousins house and had salted popcorn and pizza and watched a movie. Day 6: In the morning I had cereal and coffee at home.I went to my friends house to study and took with me oatmeal and rice pudding as well as aloe Juice to have as a snack. I ate these because I was craving sweets. Later that night for dinner I prepared a homemade meal of fettuccine Alfred. I had some more coffee to continue studying. Day 7: I woke up and had a granola bar. For lunch I went to a coffee shop to study and had a cup of noodle and some fruit. Later for dinner I had a buffalo wild wings with my boyfriend and as a dessert had honeydew frozen yogurt from Yogurts.

Analysis Of Marketing Mix Of NAPCO Group

Discuss About The Analysis Of Digital Marketing Mix Of The NAPCO Group? Digital marketing can be used a term that collectively includes all the marketing activities that are done utilizing the technology. It uses digital channels such as social media to market its products.   Today’s organisation utilise digital marketing to achieve new heights of success. The major motive of digital marketing is to create brand awareness and engaging the customers. Social media promotions have turned out to be the most important and productive medium of digital communications. This report deeply analyses digital marketing mix of an Saudi Arabian company NAPCO group which deals in packaging. It also studies the marketing mix of its competitor firm. The report involves recommendations for the company that could be taken for the betterment of the digital marketing mix. NAPCO is one of the leading manufacturing groups in Saudi Arabia. As seen in the appendix the company has well designed , simple and   attractive logo. The company has its headquarters in Dammam, Saudi Arabia. NAPCO is a commercial organization working to maximize its profits. Today the company conducts its business around the globe and it is one of the top ranked companies of Middle East. The group owns 10 companies with over 5540 employees. It basically deals in three strategic segments consumer products, flexible packaging, and paper containers. (NAPCO 2017). From the appendix it can be seen that NAPCO’s consumer products brands range from baby care products to family care and household products. NAPCO’s brands are licensed from INDEVCO. NAPCO’s flexible packaging segment serves the Europen, GCC, Middle East in African markets. This segment consists of 7 companies situated in Dammam and Jeddah in Saudi. The paper container segments serve European, GCC and Le vant markets. This section produces a wide range of corrugated containers to serve the needs of various industries. The major competitors of the company are   FIPCO, Saudi Pack, Al Sharq Flexible Packaging Factories, Al-Ghadeer Group, Saudi Arabian Packaging Industry WLL, Noor Carton & Packaging Industry and Gulf Packaging Industries Ltd.   The customer base of the company includes both B2B and B2C companies. The company’s current digital marketing practices include responsive website design and social media presence. The company is does not have well developed digital marketing activities it is working in this field to enhance its digital marketing and grasp more opportunities. The company is a popular name in the Middle East. Middle East is on the verge of digital revolution. Digitalisation has increased with high smart phone adoption rate and increased use of social media. The Middle East companies are ready to lead digitally enhanced lives. Although businesses and government have still not exploited those opportunities (Elmasry, Benni, Patel, Jan and Moore 2016).Three opportunities presented by changes in external environment- This is the most emerging opportunity in Saudi markets. This technology will replace the old search engine optimization. The new SEO trend would provide a better way to target the potential customers (Albhaishi, Wahsheh and Alghamdi 2014). The online audience optimization will encourage the target audience participation by social media networks, innovative and creative blogs and informative online articles. This technology will help not only in advertising but also effectively integrates mobile strategy (Lee, Jalali and Dasdan 2013). This is a kind of new digital platform is an emerging opportunity for NAPCO group. It can implement this technology. This technology provides the benefits of linking to the potential clients more effectively and efficiently. The use of mobile phones has increased worldwide. More and more people now own a smart phone. This provides the businesses and opportunity to do their marketing and reach to the potential customers through smartphones. According to a report, 90 per cent of the sales of the connected device will be smartphones and tablets by 2020 (Lunden 2015). To exploit best from this opportunity the companies should provide a mobile friendly content on their websites. Also, they should approach their customers utilizing this technology. It is necessary to provide a great experience to the customers that are browsing company’s websites through mobile phones. It provides benefits of enhanced customer relation, maintaining a constant touch with the customer and gets more genuine clients than the competitors (prolines 2015). Another opportunity is available in the field of content marketing. To exploit this opportunity company must publish high quality and informative content on popular websites (Jà ¤rvinen and Taiminen 2016). For Saudi markets optimizing unique Arabic content will help the firm to attract more B2B customers. The Arabic content marketing strategies such as press releases, blog posts, articles, newsletters etc. will help to reach millions of customers. This will ultimately enhance the profitability of the firm (prolines 2015). In today’s era customer is considered as the king of the market. Today’s customer does not rely only on to a single firm. He has a variety of options available in the market. The customer does not rely only on the company website and marketing force for getting information about the products of the customer (So, King, Sparks, and Wang, 2013). The customer has various other sources such as review sites, blogs, and social media to gain information about strengths and weakness of the product.   Today’s customers have complete control over the buying process. Therefore today’s marketers need to develop effective digital marketing strategies to create an outstanding experience for its customers. The customers now are now well informed and they have various choices therefore if the company does not want to lose its customers it needs to be customer focused.   Right digital marketing strategies can only be developed if the company is customer focused. It is a lso very important to analyze customer behavior if the company uses customer behavior statistics it will be able to create hyper specific digital marketing strategies. The company’s digital marketing strategies will only be successful if it helps customers to discover the value. To make the appropriate digital marketing strategies for the customers it is required to get insights about customer behavior so that the ideal experience in terms of customers can easily be predicted. NAPCO should identify different needs of its customers both for the B2B segment and B2C segments. This will help the company to build different digital marketing strategies that will effective strive at each of the segments. Also, it needs to develop different digital marketing strategies for markets of Europe, Middle East, Africa and GCC. Consumers in every market have different characteristics and analysis of these character tics is necessary to develop effective marketing strategies.   Analyzing co nsumer behavior is more important for determining effective digital marketing activities because it gives the ideas about the trend in the market (Polizzi 2016). Example: 80% of targeted customers use smartphone they are tech savvy, will help the firm to develop digital marketing strategies taking smartphone as an important tool. Therefore, importance of being customer focused and understanding the consumer behaviour for developing effective digital marketing strategies cannot be neglected. How company uses digital marketing across marketing mix The digital marketing mix of NAPCO can be categorized into 4Ps. The digital marketing mix is simply an adoption of traditional marketing mix it is impacted the growing use of the internet. The company has expanded its product portfolio. Initially, the company just manufactured just paper products but now the company has expanded its product portfolio to consumer products, flexible packaging, and paper containers. The effective product can only be developed by using technology and conducting online surveys (Gruner, Homburg and Lukas 2014). These online surveys helped the firm to know what customers actually want and saves the time and efforts. NAPCO also does research and development using technology. Online sources have given the firms access to know how much the product actually costs and they can also really know the prices of the competitors. NAPCO does not make use of online sources to determine the prices of the products. It has adopted the value based pricing strategy and prices are quoted according to the value that it provides to the customers (Armstrong, Kotler, Harker, and Brennan 2015). Company’s products are available in the Middle East, European and African market. The company takes orders online but it does not have a well-established e-commerce website. It takes B2B orders through emails. The company does not take retails orders online. The company also do not have a proper product catalog with prices on its website. It just sends the catalog to its regular customers. The company makes an effective use of digital marketing activities for the promotion of its products. Apart from the traditional sources such as TV, Radio and print media, it is using various other sources for promotion. The company is shifting its focus from traditional promotional sources to digital marketing. It is using social media, content writing and providing a responsive website to its customers. The digital marketing mix of the company demonstrates although the company is effectively using digital media in research, development and promotional activities it is not using it effectively to determine the price. The customers of the company also expect an online e-commerce website so that it becomes easy to shop for the products but currently the company does not hold any such website. The company should make more effective use of digital marketing to stand up to the customer expectations. Gulf packaging Ltd is the competitor of the company. The digital marketing mix of Gulf packaging is given below: The firm does not have wide product portfolio. It produces all types of BOPP films (gulfpack 2015). The product portfolio of NAPCO is much wider than the Gulf packaging. The company works in its selected portfolio and does not use technology for further research and development. The firm uses the technology to fix the prices of its products. It constantly monitors the prices of its competitors and the market trends and frames its prices accordingly. It charges different prices in the different nation by drawing information about each of the nations.   This helps the firms to generate more profits. The firm sells its products in Europe, North America, and the Middle East. This firm does not accept online orders they accept the big orders from the regular customers over the phone. The company do not provide product catalog to the customers over the website it sends the quotation for different products over the email, on demand. South American Commercial premises of the company are responsible for marketing and promotional activities. The company is engaged in traditional promotional activities basically using print media. The company does not use much digital marketing activities from the promotion. But recently the company has opted for social media marketing as a promotional activity. Gulf packaging Ltd does not make effective use of digital marketing. It has used technology for deciding the process of its products and also uses social media marketing for the promotion of its products. The digital marketing mix of the company is not well developed.   The firm does not sell its products online. The digital marketing mix of the company is just in the growing phase. The digital marketing mix of the company is can be improved in various ways. It can be improved if a company the company learns few things from its competitors. The company should use technology for determining the prices of its products. It should learn from its competitors they use the same strategy to earn its profits. Also, the NAPCO is in the beginning phase of digital marketing. The company should engage in activities such as press releases, use LinkedIn profile this will help to build a network and attract more B2B customers (Hannouz 2015). The customers of the company expect an online website for buying and selling of products. The company should pay attention to this expectation and offer its products for sale online. The other measures that can help the firm to improve its digital marketing strategy are finding creative ways for customer acquisition by using digital media. The company should utilize its data efficiently to create a personalized experience for its customerâ €™s web analytics solution can help the company in collecting and analyzing the data. The firm is already engaged in social media marketing activities, the firm can make use of live streaming to develop its digital market mix. Live streaming is the recent trend in digital marketing but the content chosen in live streaming should be really brainstorming (Shoolian 2017). Another way in which firm can effectively use the ephemeral content. Now a day’s websites such as Instagram, snap chat, and Facebook provide the opportunity to upload data that automatically disappear after a set time period.   This can help the companies to upload special offers and deals. SMART objectives of the company can be defined as the goals which are specific, measurable, actionable, relevant and time bound (Bjerke and Renger 2017). The two objectives for the company to enhance online customer experience are: Achieve online 10% online revenue contribution within 2 years To increase the online revenue by 10% NAPCO needs to work very hard. First of all, it needs to set up its e-commerce website. The company needs to take feedbacks from the customers about the website and make all the possible changes required. The company needs to effectively manage the delivery time so that the orders are reached to the customers within the time range. The companies should also provide a column for customized orders from the customers. The next step is spreading awareness in the customers about the online availability of products using the digital media for advertisement. The company should also provide some offers at the initial stage when the website is launched. All this will help the company to achieve 10%online revenue contribution. To increase the brand awareness of NAPCO’s product the company needs to increase the number of followers on twitter. It needs to achieve the target of 1000 followers within a year.Twitter is a powerful business tool and could be a great help if utilized optimally (Moody 2016). There are many ways NAPCO can increase the number of followers on twitter by using tools such as Hootshoot and Sproutsocial. NAPCO can also use Twiends to find the new users whom the company can connect. Another strategy that can be adopted by the company to increase the number of followers on twitter is following more people because there is a correlation between numbers of people followed and the number of followers (Demers 2015). The above two stated are SMART objectives that should be the key targets of the company to develop the digital marketing mix. The company should lay emphasis on enhancing customer experience. Suggested digital marketing mix for NAPCO to improve its online customer experience: The company has wide product portfolio. It can enhance its portfolio by using technology for research and development. It can use integrated tool set for SEO, email and lead intelligence tools to get consumer information and design more customized product to satisfy individual customer demands. The firm operates on value based pricing strategy. To earn more profits the company should use technology to determine the appropriate prices. NAPCO should constantly obtain upgraded data by using information technology to gain information about prices of the competitors and current market trends. The company y needs to sell its products on an online platform. The company should sell its products on the online website to reach a large number of customers. The company can use online network partners to enhance the availability of products at various products (Lien, Wu, Chien, and Lee 2017). The company uses digital marketing activities such as social media marketing. The company should adopt more digital marketing promotional activities such as innovative and creative blogs, search marketing Pay-per-click advertising (PPC), Affiliate marketing and email marketing. People are the main aspect for the success of every company. The company needs to hire some specialist from the field of computers and digital marketing. It also needs to provide training to its staff about successfully implementing digital marketing processes in the organization (Parmenter 2015) There is the need to effectively manage old processes and implement some new processes needs to be implemented. The company needs to implement a new process to start the online sale of its new products. It needs to effectively manage the product delivery process to ensure that goods are delivered within the stipulated time (Stadtler 2015). The suggested changes will also help to attain the above stated two SMART objectives for the company the changes made should help to increase the number of followers and also increasing the online revenue generations these changes are directly related to the Smart objectives. These tactical activities will provide direct benefits to the consumer and thus help to improve online customer experience. The company can monitor and control the recommended marketing mix by various metrics and methods. The company can use Google analytics to monitor and control the recommended marketing mix. This tool provides a huge summary of data related to your website (Cain 2012). NAPCO can analyze this data on the weekly or monthly basis to analyze the effectiveness of the recommended marketing mix. For example data about people that visit the website will help to monitor the trend about brand awareness. Another effective method is designing a response-attribution infrastructure to support all channels. Digital marketing mix uses multiple channels, therefore, campaign hierarchy must account for each channel along with the appropriate roll-ups so that measurement aligns with business goals (Ewald and Krishnamurthy 2009). It includes developing a framework to measure each and every step is monitored individually. The company can also use automated tools for analytics and visual reporting. Nowadays there are a variety of tools available in the market that help to regularly track selected metrics. NAPCO can get access to these tools and effectively analyze its reports regarding the operations. The recommended digital marketing mix for NAPCO has suggested changes in the process by using the latest technology these changes can be effectively monitored if the company uses the automated tools. Their company can monitor and control the effects and performance of recommended marketing mix but there is no set unit of measurement for this. Although the measurement can be done on the basis of ROI and online revenues this will only provide with the estimates, not the exact figures (Holloman 2014). This is because the recommended marketing mix involves both qualitative and quantitates terms. After implementing the recommended marketing mix the company should analyse its ROI and online revenues time to time to know the effectiveness of the process. It can be concluded that NAPCO does not have a well-developed digital marketing mix. The company is in its beginning phase regarding the use of technology in marketing. It has grown tremendously but now it has come to a stagnant position. Its customers now demand online selling of products. The company only takes online orders that also through emails, but not it needs to set up its e commerce website for growing further. The company already uses social media marketing but now it needs to design and use social media marketing campaigns more creatively. The company has already adopted the path of digital marketing, now it just needs to make some recommendations efforts to achieve the corporate excellence. Albhaishi, A., Wahsheh, H. and Alghamdi, T., 2014, May. Evaluating Web Ranking Metrics for Saudi Universities. In  Zaytoonah University International Engineering Conference on Design and Innovation in Sustainability 2014  (No. 156988). Zaytoonah University, Amman, Jordan. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.  Marketing: an introduction. Pearson Education. Bjerke, M.B., and Renger, R., 2017. Being smart about writing SMART objectives.  Evaluation and program planning,  61, pp.125-127. Cain, K., 2012. Measuring Marketing Effectiveness: 6 Metrics You Need to Track, viewed on 4 August 2017 from https://contentmarketinginstitute.com/2012/10/measuring-marketing-effectiveness-metrics/ Demers, J. 2015. 50 Free Ways To Increase Your Twitter Followers, viewed on 4 August 2017 from https://www.forbes.com/sites/jaysondemers/2015/06/17/50-free-ways-to-increase-your-twitter-followers/#6d92ab9525a8 Edward, B., and Krishnamurthy, R. 2009. Five Essential Strategies for Measuring Marketing Effectiveness, viewed on 4 August 2017 from https://www.marketingprofs.com/9/essential-strategies-measuring-marketing-effectiveness-krishnamurthy-ewald.asp Elmasry, T., Benni, E., Patel, J. and Moore, J.M., 2016. Digital Middle East: Transforming the region into a leading digital economy, viewed on 4 August 2017 from https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwj6pcDRkL3VAhVIFpQKHecwAjkQFghFMAM&url=http%3A%2F%2Fwww.mckinsey.com%2F~%2Fmedia%2Fmckinsey%2Fglobal%2520themes%2Fmiddle%2520east%2520and%2520africa%2Fdigital%2520middle%2520east%2520transforming%2520the%2520region%2520into%2520a%2520leading%2520digital%2520economy%2Fdigital-middle-east-final-updated.ashx&usg=AFQjCNHioXhFY692mS_Qwa6hkBT6UiXYVg Gruner, R.L., Homburg, C. and Lukas, B.A., 2014. Firm-hosted online brand communities and new product success.  Journal of the Academy of Marketing Science,  42(1), pp.29-48. Gulfpack, 2017. Welcome to gulf packaging industries ltd website,viewed on 5 August from https://gulfpack.com.sa/ Hannouz, M., 2015. Three Ways to Improve Your Digital Marketing Strategy, viewed on 4 August 2017 from https://blogs.adobe.com/digitalmarketing/campaign-management/three-ways-to-improve-your-digital-marketing-strategy/ Holloman, C., 2014.  The Social Media MBA Guide to Roi: How to measure and improve your return on investment. John Wiley & Sons. Jà ¤rvinen, J. and Taiminen, H., 2016. Harnessing marketing automation for B2B content marketing.  Industrial Marketing Management,  54, pp.164-175. Lee, K.C., Jalali, A. and Dasdan, A., 2013, August. Real time bid optimization with smooth budget delivery in online advertising. In  Proceedings of the Seventh International Workshop on Data Mining for Online Advertising  (p. 1). ACM. Lien, C.H., Wu, J.J., Chien, S.H. and Lee, C.Y., 2017. Anxious Attachment, Relational Embeddedness, Trust, Co-production, and Performance: An Empirical Study in Online Business-to-Business Relationships.  Telematics and Informatics. Lunden, I., 2015. 6.1 b smartphone users globally by 2020, overtaking basic fixed phone subscriptions.  Techcrunch. com. Moody, A., 2016. How To Set Digital Marketing Objectives, viewed on 4 August 2017 from https://cariadmarketing.com/digital-marketing-objectives/ NAPCO, 2017. About NAPCO group, viewed on 4 August 2017 from https://www.napcogroup.com/#works Parmenter, D., 2015.  Key performance indicators: developing, implementing, and using winning KPIs. John Wiley & Sons. Polizzi, M., 2016. Why Your Brand Needs a Customer-Focused Marketing Strategy, viewed on 4 August 2017 from https://www.brandfolder.com/blog/customer-focused-marketing-strategy/ Prolines, 2015. 8 Top Online Marketing Trends in Saudi Arabia 2015, viewed on 4 August 2017 from https://blog.prolines.sa/marketing-trends-in-saudi-arabia-2015/ Prolines, 2015. Digital Marketing Service – Boost Your Business Online in Saudi Arabia, viewed on 4 August 2017 from https://blog.prolines.sa/saudi-arabia-digital-marketing/ Shaoolian, G., 2017. 5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017. The Forbes, viewed on 4 August 2017 from https://www.forbes.com/sites/gabrielshaoolian/2017/01/11/5-digital-marketing-ideas-that-could-improve-your-brand-growth-in-2017/#686c26a92015 So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.  International journal of hospitality management,  34, pp.31-41. Stadtler, H., 2015. Supply chain management: An overview. In  Supply chain management and advanced planning  (pp. 3-28). Springer Berlin Heidelberg.