Individual Privacy vs. National Security

National Security has taken a new shape after the events of September 11, 2001, that is why I have selected the topic of Individual Privacy vs. National Security. I have selected this topic because of the amount of attention that has brought to this topic over the last ten years. There are many issues that the American people have with the government pushing what people believe cross privacy bounds thus causing court cases forcing policy changes. The ruling in the courts will affect how our government is able to gather information on possible terrorist threats while trying to keep the people’s rights protected. I plan on limiting the research by looking at key events that really have sparked the American people to uproar at the U. S. government. In looking at they more key events it will help to cut down the amount of hits that I will get in a search engine. The idea is that if certain issues really fire up the people then how will future bills or laws passed by the government be affected by pass rulings in the courts. In my paper I plan on looking into the Patroit Act and how this really affects what the government is allowed to do when they think someone is involved in terrorist acts. Also the other hot topic is that right now the government really does not need a warrant to track your cell phone using the different GPS signals. These are two of the biggest issues that could really help to shape current policy that the government uses to track people of interest. I am taking the side that there are times that the people of America need to give up some of their rights so that the government can protect them. It is a give and take relationship so there are times that both sides must find a common ground. Yet, there are times that the governments needs to have the ability to protect our national security at all cost.

Mobile Device Application Essay

Java ME, in particular MIDP and CLDC specifications and Mobile device hardware Java is also referred to as a programming environment oriented to the server and it is based on a number of technologies which constitutes the Java 2 Enterprise Edition (J2EE). Such technologies include servlets, JavaServer pages (JSPs), and Enterprise JavaBeans (EJBs). Nowadays, Java is officially known as Java 2 platform and it is divided into three distinct editions: Java 2 Enterprise Edition (J2EE), Java 2 Standard Edition (J2SE), and Java 2 Micro Edition (J2ME). Java 2 Micro Edition (J2ME) has three concepts, namely profiles, configurations, and optional packages. All of them determine Java features applicable, available application programming interfaces, and the form in which applications are packaged. J2ME has two configurations: Connected Limited Device Configuration (CLDC) and Connected Device Configuration (CDC). CLDC is designed for mobile devices with slow processors (Enrique & Eric 2001 pp. 28- 45). There are two versions of CLDC: versions 1. 0 and 1. 1. CLDC specifies the ability of Java virtual machine, a small subset of J2SE 1. 3 classes, and a set of application programming interfaces for output/input which is also called Generic Connection Framework. However, CLDC is limiting programming platform as it does not specify the user interface classes. Hence, alternative classes that are defined by J2ME profile are required and such include MIDP to accomplish anything substantial. Java runtime environments for devices such as pagers, resource-challenged handheld devices, and cell phones is defined by Mobile Information Device Profile (MIDP). MIDP target devices are characterized by ample memory to run its applications, bit-addressable display (96*56 pixels), touch screen, and two-way wireless enhanced networking. There exist two versions of MIDP which are defined by Java Community Process and include Java Specification Request 37 (MIDP 1. 0) and Java Specification Request 118 (MIDP 2. 0). Nevertheless, most of the devices in the market apply MIDP 1. Besides, MIDP 1 does not provide standards for interfacing to the phonebook in a device and synchronization of data. In particular, MIDP specifications are silent in one area: ‘how MIDP applications are loaded onto a device and how they are activated or deactivated’ (Enrique & Eric 2001 pp. 40-68). Record Management System and MIDlet methods Record management system is a key subsystem of the Mobile Information Device Profile and is an application programming interface. Besides, Record Management system provides a persistence on-device data. Therefore, Record Management System acts as the sole facility for storing data locally –record store. Reason being only a couple of mobile devices sustains a conventional system of files. The MIDP Record Management System facilitates a way in which application data is stored to ensure that it persists across MIDlet. Record Management System is a simp0le database with a row comprised of two columns. One is a unique row identifier while the other contains a sequence of bytes that represents record data. Record stores are identified by a special name which consists of 32 characters in every MIDlet suite. There are a number of MIDlets applicable in the record store. First, ReadWrite MIDlet is creates record store, write down records into persistent storage and reads them, and deletes the record store while exiting. This MIDlet has convenience methods which opens, closes, and deletes record stores. Secondly, IntegerSort MIDlet is used to retrieve records and sort them on basis of their integer value within each record. Nevertheless, its codes do not have a distinct difference from the previous MIDlets. The only additional features are ways of ‘extracting appropriate fields, real sorting, and the comparator image class’. Integer Class MIDlet establishes a sort order by different integers and every record passed through has various Java data. Lastly, is the StringSearch MIDlet which enables searching for records in the Record Management System and it also beefs-up the User Interface. In creating a UI, a text filed, form, and two commands are established. Upon activation, all tasks are executed within the CommandAction ( ) method. Consequently, upon request of CmFind command, SearchRecordstore ( ) initiates searching and it involves assigning SearchFilter ( ) class instance which associates it with record enumeration object Enrique & Eric 2001). Sprites basics (Image Sets and Tools Class) and package classes (Graphics class) Spites basics animation in Java can be written in frame animation, sprite animation, and/or both of the two. Mostly, these are used to write mobile enabled application games. There are a number of classes which are important to learn in order to understand Java programming and in particular the sprite animation. These include the Toolkit, Image, Graphics, Random, and Media Tracker. Image class is regarded as the super class when compared with the others and it represents graphical images. Besides, images have to be obtained in a platform specific manner (Richard, 2001). The fact that image is an abstract class makes it impossible to instantiate objects in this class, and besides objects of type image are obtained by applying a roundabout approach. Hence, it makes use of tool kit class. In regard to tool toolkit class, it is probable access system-dependent resources by making use of system their unique codes. In the Graphics class [cite page 8] there are two variables but of particular importance is the Graphics reference type as shown below. Figure 1. The Graphics class. private Graphics offScreenGraphicsCtx; private Thread animationThread; Listing 2 Note: Richard, GB, 2001, Fun with Java: Sprite Animation, Part 1 It refers to an object that serves as an off-screen graphics context and ‘is an area of memory that serves as a stand-in for the computer screen’. It facilitates to rapidly blast pictures from the off-screen Graphics context onto the actual computer screen. As this process does not interfere with the visible image when creating pictures, it renders a ‘smoother animation which can be achieved by creating and drawing the pictures directly on the computer screen’. Thus, it does away with possible distractions and flashing. Graphics class makes provisions for methods which can be applied to draw pictures on a graphics context (Richard, 2001). Development environments for the Windows phone, the Apple iPhone, the Google Android platforms and Location Based Services (LBC). Mobile application development involves a process in which in-built and downloaded applications are developed for hand-held devices suh as cell phones and personal digital assistants. The windows mobile development requires C/ C++ programming language. Visual Studio is nevertheless the most reliable development environment for creating testing, and deploying applications in the Microsoft Windows platform. Besides, this Visual Studio facilitates ample support for the development of Windows Mobile applications. To develop mobile applications, Visual Studio 2005 Edition and Visual Studio Professional Edition are required. Mobile Software Development Kits are freely available but they are dependent on device format and platform. Besides, these Software Development Kits are unique for every every family of Windows Mobile Phone (Enrique & Eric 2001). Google Android is an operating system that serves as a platform for mobile applications. The necessary programming language for Android is Java although it is important for the developer to be knowledgeable in XML. In addition one requires Eclipse IDE and to work in Microsoft Windows, Mac OSX, or Linux environments. Android Software Development Kit comprises of: Developer tools such Android Asset Packaging Tool, Android Debug Bridge, Dalvik Debug Monitor Service; Emulator and system images that represents Android operating system; Documentation Sample Code that contains API programming guidelines; Integrated Development environment Support which uses Eclipse IDE as it has special plug-ins (Android Development Tool –speeds up testing process, enables User Interface, application description, and graphical representations). Location Based Services offers mobile phone users a personalized service in order to establish their current physical location. Location API for J2ME (JSR179) is a generic API used to develop Location Based Services. J2ME Location API specification identifies javax. microedition. location which is a discretionary package that facilitates software developers to write wireless Local Based applications for resource-limited mobile devices. JSR179 entails Connected Device Configuration or CLDC version 1. 1 and the type of hardware platform determines applicable location methods (Enrique & Eric 2001 PP. 20-39). To develop operating system for iphone, one requires working on a Mac OSX computer that runs X code tools. X code is suite that provides support for project management, building executables, code editing, source-level debugging, and performance tuning others. X-code application provides the foundation source-code development environment and besides x-code is the only probable tool to use in creating iphone applications. As mentioned earlier, iphone Software Development Kit runs only on Mac environment that have installed Intel processors (Enrique & Eric 2001 PP. 40-50). Bibliography Enrique, O & Eric, G 2001, Mobile information device profile for Java 2 micro edition: The ultimate guide to creating applications for wireless devices, John Wiley & Sons, New York. Richard, GB, 2001, Fun with Java: Sprite Animation, Part 1, viewed 17 May 2010,

Human Resource Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Human Resource Management - Essay Example 7 Diversity and Employee Retention †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Legal and ethical issues specific to strategic talent management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Diversity issue at Cityside Financial Service- Case Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 The legal issue †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Ethical Issue †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Managing the legal and ethical issues of Diversity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 References †¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Introduction Successful management especially in today’s increasingly diverse workforce is one of the most important global challenges that human resource management and corporate leaders face. Immigration, employees’ migration and gender, class, religious and ethnic differences continue to dramatically impact the composition of workforce and hence corporate managers are unable to fully comprehend its dynamics and unleash the potential that is embedded in a multicultural working environment. Human capital for no doubt is the most valuable and powerful assets of an organization. Effectively managing the human resources is therefore extremely critical to the success of a firm to help it gain competitive advantages and achieve all other organizational goals. Managing diversity and business-success ar e closely related because, when diversity in an organization can be effectively managed, the outcome will be that the workforce will be very productive, highly satisfied, extremely happier of the working environment. Many of the large multinational companies depend on different types of staffing like ethnocentric, geo-centric and polycentric and all these approaches in turn create more diverse workforce making it harder to effectively manage it. This research paper explains general impacts of diversity on human resources management and organizational development. This paper will detail some specific issues that diversity in an organization can pose for hiring, management, retention and development etc and described legal as well as ethical issues in relation to the strategic talent management at City-side Financial Services. Managing Diversity There have been greater efforts to implement various programs and activities to be used in organizations as part of diversity management. Man aging diversity actually constitutes most important area of global corporate efforts and it can be considered as relatively new organizational paradigm. It encompasses innovative thoughts, evolution and knowledge that management can integrate and incorporate these elements for a better practice of diversity management (Ozbilgin and Syed 2010, p. 1). As Ciscio (2002, p. 121) stressed, managing diversity is establishing and developing a heterogeneous workforce so that employees’ potential can be performed in an equitable work environment, and a member or group of members gain no advantage or disadvantage over others. More specifically, people in an organization may belong to very different age, gender, class, religion, ethnicity, education, culture and social background. Human resource managers are expected to manage them all in equal consideration, as no one among them gains advantage over others. Managing diversity thus ensure equitable work-environment for all its people. Di versity

Consulting Scenario Paper Essay Example | Topics and Well Written Essays - 250 words

Consulting Scenario Paper - Essay Example Some of the essential tools for this post include organizing; compiling; and analyzing data. Moreover, a research assistant is usually tasked with additional responsibility of: educating; investigating; coordinating, advising; and maintaining discipline (Chaskin, 2009). The effectiveness of a research assistant will play a significant role in enabling New Horizon to attain its goals. A successful research department acts as an essential factor for the growth of a business. Reason being, it involves activities such as evaluation. Through it, the firms will be able to access its performance and setbacks. Second, through analysis New Horizon will be able to understand their market trends. Furthermore, it will enable them to familiarize with their consumer behaviors. Finally, through collection and organizing information New Horizon will be able to get feedback from their consumers (Minieri & Getsos, 2007). Therefore, Ferguson’s skills as a research assistant will be of great benefit to the success of New Horizon. In conclusion, by providing employment opportunity to skilled persons, businesses are set to increase their performance. Reason being, skilled persons are of great significance to fields of their

Capstone Research Paper Example | Topics and Well Written Essays - 2250 words - 3

Capstone - Research Paper Example To put it briefly, study intends to illustrate the impact of the company’s mission, vision, and primary stakeholders on its overall success. In addition, the study conducts SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. In the subsequent phase, the study discusses the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. The study further outlines the communication plan for the company for devising strategies as well as it attempts to evaluate the managerial action based on the two corporate governance mechanism. Finally, the study presents recommendations for improving leadership within the company and assesses the impact of the company as a responsible (ethical) corporate citizen on bottom line supported with specific examples. The statement of mission and vision of the company are the core value that gives an idea about the identity and the reasons for its existence in the market. The company has established a clear statement that communicates its goals and objectives to stakeholders. It also supports the decision making process of the company (Alter, 2000). The mission statement of the company delineates the fundamental purpose for its existence. The impact of the company’s mission and vision is clearly apparent in its operations and decisions made by the top-level managers. The company in alignment with its mission and vision focuses on the demand of the consumers so that the highest customer’s satisfaction is delivered. The company aims to provide best stories according to the customer’s need and expectation to ensure growth and increase its profitability while producing films and news coverage that are widely appreciated by the customers. At the same time, the primary stakeholders of the company are constantly engaged in decision-making process with the aim of ensuring financial stability and enduring innovation necessary for operating

Should school teach sexual education in their curriculm Essay

Should school teach sexual education in their curriculm - Essay Example (Meston & Buss, 2007: 477) Nature has always been kind and benevolent to humans, and is well aware of all their spiritual, mental, physical and sexual needs and desires. Consequently, it has invented the ways to satisfy these desires in an adequate manner. Since man also seeks food for his spiritual needs, religious beliefs provide him the same in order to lead a mentally tranquil and peaceful life. Similarly, religious teachings are not confined to code of worship only; on the contrary, religions also define the methods to lead a respectable, contented and pious life. As a result, almost all existing religions recommend etiquettes to get involved into sexual union for the physical gratification on the one hand, and for the fulfillment of reproduction process on the other. Here the question arises how man should teach the young ones regarding the sexual desires growing in their minds along with the growth of their physique. Hence, there appears the question of providing of sex educat ion at school level in order to keep the teenagers well aware of this very imperative aspect of individual, collective and social life. The debate regarding the inclusion of sex education in the class curriculum has always been in vogue for the last many decades. However, being one of the most controversial issues, no decision has been made by the educationalists and administrators towards this direction as yet. Somehow, growing deviant behaviors, perversion and the creation of subsequent social problems including chemical dependency and single motherhood etc among the adolescents have appeared to be grave challenges for the societies. Eventually, the authorities look under obligation in respect of taking necessary actions towards this direction for the betterment, welfare, safety and protection of the minds and health of this innocent stratum of society. Sex education is one of the most controversial issues in education, which has been hovering over educational institutions since a ges. It is probably the most controversial topic, which will always have a divided opinion. Some people will always agree and some will always disagree. (Quoted in buzzle.com) Somehow, society still looks to be divided on this issue, and the educationalists are at the perplexed state of affairs regarding the introduction of sex education at schools. The people opposing the inclusion of sexual education as the part of curriculum take the plea that detailed description of sexual activities in the classroom will encourage the students to ask several questions about sex from teachers in the presence of the students of same and opposite genders, which will enhance the scale of frankness to the extent of vulgarity in the real sense. Since the hesitation regarding discussing this attractive topic will be removed from the minds of students belonging to lower grades, they will start getting involved into these activities in a practical way because of the removal of hesitation regarding the i ssue. Consequently, teaching the sexual lessons at school level may increase the probability of sexual relations between the school students. Furthermore, the stratum criticizing the providing of sex education argues that since they have also studied at school without getting sex education, it will be quite

H&M Communication Campaign Case Study Example | Topics and Well Written Essays - 2000 words

H&M Communication Campaign - Case Study Example The realisation of that potential, however, is contingent upon the formulation and implementation of a market plan as which would create consumer awareness of the brand, on the one hand, and incite the purchasing decision on the other. This necessitates the capitalisation upon both Madonna and H&M's already existent market appeal and pre-existing consumer loyalty and trust. To ensure the popularisation of the brand, it is imperative that M by Madonna engage in a marketing communication campaign designed to disseminate information about the line and to familiarise the consumer fashion market with it. The primary goal of the campaign is to increase market awareness of the line, with campaign success measured in terms of message penetration as evidenced through sales figures. The campaign will be comprised of a mix of advertising and public relations, supported with direct mail. Paid advertisements will target the defined global consumer segment and public relations, the launching of the lines in various markets. Advertising will consist of magazine, billboards (outdoor advertising) and TV. Public relations will consist of the distribution of promotion packages at the launch events, with the former being highly publicised events featuring celebrity guests. M By Madonna offers the trendy young consumer an entire fashion range at an affordable price. Realising the importance of dress as a statement about who one is and where one is heading, the line extends consumers the opportunity to look fashionable and expensive' without having to pay dearly for it. 3 Background Founded in 1947, H&M has grown from a small Swedish fashion outlet to one of the world's largest fashion retailers, with over 1,300 stores and operations in 24 countries. Always associated with the youth market, H&M provides both male and female fashion consumers with trendy, often jet-setting, fashions and high quality products at affordable prices (Nolan, 2006). As such, it provides the youth market with the haut couture look at retail prices. The Madonna-H&M venture is a potentially promising addition to the youth fashion market. The resultant line, M By Madonna, provides the youth consumer with an entire range of youth clothing and accessories, suitable for wear at the office, at university/school, for leisure, formal and casual occasions. It is, in other words, a highly varied, multi-purpose line. M By Madonna combines between youthfulness and elegance and, as such, provides the fashion consumer with timeless, multi-purpose and multi-occasion designs. Distributed to fashion stores across the world, not to mention H&M outlets in March 2007, the line has tremendous market potential should the campaign succeed in capitalising upon both H&M and Madonna's market reputations and consumer appeals. 4 Situation Analysis 4.1 Goals The primary goal of this communication campaign is to create consumer awareness of them by Madonna line and disseminate relevant information regarding points of purchase, whether physical (stores) or virtual (web) locations. The secondary goal is to raise the visibility level of M By Madonna, in what has often been referred to as an increasingly retail-crowded consumer market environment and to establish awareness of the line as the optimal youth fashion choice. Other goals can be expressed as follows: Positioning of the line Branding Influencing positive consumer perceptions of he fashion line, thereby inciting the purchase

The U.S. energy crisis in the 1970's Assignment Example | Topics and Well Written Essays - 250 words

The U.S. energy crisis in the 1970's - Assignment Example Americas advanced consumer society (consumerism) produced the social movement in environmentalism.1 This had prevented oil and gas exploration in pristine wilderness areas of America which made the country more dependent on foreign oil sources, after becoming a net importer of oil for the first time, when it was once a leading oil producer. This made America particularly vulnerable to foreign political shocks, such as the Arab oil embargo in 1973. Foreign oil supplies were again unexpectedly disrupted by the Iranian Revolution in 1979. American cars prior to the energy crisis were gas guzzlers (not fuel-efficient) as Americans got used to having a big car, when oil supplies were previously cheap and plentiful. President Jimmy Carter by then tried to introduce the â€Å"moral equivalent of war† against energy waste while trying to develop the rational national energy plan but the concept of alternative energy was just a nascent idea then.2 The government had implored people to reduce energy use, such as setting the speed limit at 55 miles per hour and turning off unnecessary electric lights, like not lighting their Christmas trees.3 But perhaps most importantly, people had not yet grasped the full importance of the concept of â€Å"peak oil† which means oil supplies will continue on an irreversible downward trend forever.4 It simply means people cannot continue using oil like they did before, as supplies are running out; people need to find alternative energy sources which are environment-friendly too. Moreover, the social movement of environmentalism had some extremist advocates, who did not want any type of exploration activities at all; the idea of conservation did not appeal to them (the wise and prudent use of natural resources) and all they want is complete

Why We Expect More from Technology and Less from Each Other Essay Example for Free

Why We Expect More from Technology and Less from Each Other Essay Nowadays, the use of social media has increased enormously, making us more connected either in public or privet communication in the region. It has tremendous effects on challenging many countries that have sought freedom. In fact, the so-called Arab spring has been titled as â€Å"social media revolution†, starting from Tunisia and spreading over to Egypt, Libya, and other countries. The Arab Spring got worldwide social, political and media attention due to its characteristics and connectedness with local, regional, and international interests. There is no doubt that social media had an impact on events that had happened in Arab spring, but it is not in the way that many researchers might think. These are confirmed by two individuals whose articles are going to be discussed, namely Malcom Gladwell and Richard Dawkins. Each one of them supports this in a different view. The article â€Å"Small Change† by Malcom Gladwell is about social media and its effect. The article aims to convince the reader that social media does not lead to any social and political changes as one would think. Although the popularity of social media has been increasing tremendously, social media fails when it comes to actual changes. While many researchers might think that social media played an important part in the Arab spring, it was supportive but not exclusively responsible for the events of the Arab spring. Malcom Gladwell offers a very effective argument to clarify why social media is not a sufficiently effective tool used in organizing social or political activism. Based on historical events Gladwell states that in the absence of social media protestors from different events tend to be stronger, more organized, and people have stronger emotional feelings. To make his argument strong, he starts with the Greensboro sit-ins as a solid example. Despite the fact that the protestors were only four college students, it ended up involving a large number of students across the South. This happened despite the fact that there was no social media such as Facebook or Twitter during that time. Then he illustrated the weak-ties that are related to social media and how it leads to high risk of activism. Social media establishes a large network based upon consensus beside a hierarchy, and then he disputes that many activist movements have not succeeded on the large scale when lacking a central author ity and hierarchy. These historical examples not only support his thesis with solid logic, but they draw an intense proof that Civil Rights Movement came without the use of social media. Gladwell shows extensive knowledge and research on the topic as well as the use of countless examples, making his article rhetorically effective and persuasive. He addresses counter-arguments in both the beginning and end of his article, making his article tremendously strong. However, throughout his article, Malcolm Gladwell could have built an indisputable rhetorical argument if he gave more evidence about the Arab Spring. For those countries that had been seeking freedom, especially the Arab spring, social media such as Facebook and Twitter played a major role to bring the news since the majority were not connected due to the lack of access to instruments that they could use to access information. During this time, even the social media in general was suspended. They therefore relied on radio and TV for news and information. Richard Dawkins on the other hand declares in his article that what lies at the heart of every living thing is not a fire, warm breath, not ‘a spark of life’ but information, words and instructions. He says that the cells of an organism comprise of nodes that are richly interwoven communication networks that transmit and receive information. They also codes and decodes the received information. Evolution in itself also embodies on an ongoing change of information between an organism and his or her environment. He says that whenever a person wants to understand life and all the aspect which surround it, one needs to think about information and technology. Human beings have been surrounded by information which is coming from all quarters. The skills of human beings now include Googling and texting. To some extent, it can be agreed that what is being proposed by Dawkins is true to some extent. He says that the rise in technology has led to the change in which people view life. People nowadays view their lives in a very different way. It is true that when technology was invented, its aim as to help improve the lives of the human being. Human beings are now using the technology not to benefit themselves to the extent that they forget their friends. People are more concerned nowadays with what they post in social sites like Facebook and Twitter than the conversation which they carry out with their friends. The overreliance on technology is affecting the society is quite a number of negative ways. When Googling and texting for example which Dawkins is proposing that people are now engaging themselves into, has led to a number of negative results. The students who should be engaging themselves in serious research are no longer doing that. They google whatever information that they are looking for and then present whatever they find as the result. This has led to production of professionals who are themselves amateurs. Copy pasting has been the order of the day (Turkle, 2011: 34). The society is also the social skills which used to be embraced in the olden days. When people meet, they rarely shake hands and this reduces the bond between people. Shaking hands make people share their deepest sentiments with each other. These are activities which are now not being done. They are considered as being outdated. Technology is truly isolating people. Sometimes during the break time, you realize that each and every student in school is attached to their phone. They have no time for the physical friends. They only appreciate the virtual friends whom they have on the social sites. When a person sees the number of followers they have on Twitter and Instagram, they tend to believe that they have the world with them. This might not be the case (Turkle, 2011: 34). Dawkins states that the way in which an idea is spread is not very important. The idea can either thrive in the meme pool or it can dwindle depending on the way in which the idea is perceived at first. An example that he uses is the belief in God. He says the belief has been replicating for now a long time. It has been spread through the use music and art. This is the reason to date, many people believe in the existence of God. This cannot be used to justify the fact that the meme pool is effective. The idea of the meme can only be applied to some elements. There are some people who are also just alive and they do not have the improved technology at their fingertips. They will still get access to the information but at later stages. It can therefore be agreed that even though the technology improves the way in which people interact with one another, it has also affected the manner in which people are interacting. References Log In The New York Times. Log In The New York Times. N.p., n.d. Web. 2 Nov. 2014. Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Cambridge, 2011. Print. Source document

Cadbury Dairy Essay Example for Free

Cadbury Dairy Essay Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etc†¦ Featured on the wrapping will be, â€Å"WIN A MOUNTAIN BIKE† with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be â€Å"WIN A MOUNTAIN BIKE† This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadbury’s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnut†¦etc will also have his competition. Price: Cadbury’s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Women’s day, News Idea, newspapers†¦. etc†¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milk’s new competition, television is the key to ensure that viewers all around Australia will know about the â€Å"WIN A MOUNTAIN BIKE† promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around †¢Marketing Implementation –The process of putting marketing strategies into action †¢Intended Strategy The strategy that the company decides on during the planning phase †¢Realized Strategy – The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process †¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance †¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both †¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.

Political Environment And Social Environment Marketing Essay

Political Environment And Social Environment Marketing Essay We have chosen Nestle as the company that we would analyse in this assignment because Nestle is a big and well known company in todays era of globalization and very much people-oriented, and committed to understanding its consumers needs throughout the world in order to provide the best products for peoples lives which would make it easier for us to obtain and analyse the information about their marketing segmentation, market environment, marketing mix and background of Nestle. Furthermore, all our members, Chia Poh Ling, Lee Yue Xhing, Leow Jo Yee and Yvonne Tay are more familiar with this company, which would help to make analysing and discussions go more smoothly. Nestlà © S.A. is the largest food company in the world. It is a Swiss multinational nutritional, snack food, and health-related consumer goods company headquartered in Vevey, Switzerland. The worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products. As the leading Food, Nutrition, Health and wellness Company, Nestlà © is the provider of the best food for whatever time of day and for whatever time of your life. Nestlà ©s products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice-cream, pet foods and snacks. The main shareholders of worlds largest cosmetics company, LOrà ©al is Nestlà ©. The objectives of the Nestlà © S.A. are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [1]   Nestlà © S.A is the worlds leading nutrition, health and wellness company with an unmatched portfolio of more than 2,000 global and local brands. It has 468 factories spread over 86 countries, and employs around 330,000 people. Its products are sold in every country in the world.  [2]  Its agricultural services provide assistance to improve the quality and yield of the raw materials it uses. In 1867, the infant began to take the milk food supplement Henri Nestlà © had developed, and a life was saved. The product, called Farine Lactà ©e Nestlà ©, was soon marketed throughout much of Europe, and a new brand name began to take on life. Henri Nestlà © adopted his own coat of arms as a trademark in 1867. Translated from German, Nestlà © is universally understood to represent nurturing and caring, security, nourishment and family bonding which is little nest and the now-famous symbol. The company Henri Nestlà © founded as it fulfills its commitment to Good Food, Good Life. In 1905, the Nestlà © Company merged with the Anglo-Swiss Condensed Milk Company, the first condensed milk factory which opened in Switzerland in 1866. Nestlà © entered into the milk chocolate business in 1904 when Peter Kohler Swiss General Chocolate Company produced milk chocolate under the Nestlà © trademark. The chocolate company later joined the Nestlà © Group in 1929. While the original business was based on milk and dietetic foods for children, the new Nestlà © grew and diversified its range of products, through acquisitions and mergers with the better known brands of the time.  [3]   Nestlà © began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in1939. Since 1962, with  its first factory in Petaling Jaya, Nestlà © Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara. The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO, NESCAFE, MAGGI, NESPRAY  and KIT KAT  have become trusted household names and enjoyed for generations.  [4]   Market Segmentation, targeting and positioning Market segmentation involves aggregating of prospective buyers into groups, or segments that have common needs and will respond similarly to a marketing action.  [5]  Nestle provide a wide range of nutritious food and beverages for everyone to practice a balanced and healthy diet and lifestyle. There are four types of major segmentation variables for consumer markets which include geographic, demographic, psychographic and behavioral. Segment marketing has given the company a clearer picture of their customers and competitors so that the company can come up with a more fine-tuned products and services that satisfied customers needs. Through market segmentation, targeting and positioning, Nestle can reach out to their customers more easily and serve their customers more effectively and efficiently. Segmentation We found out that Nestle classify their market by using geographic, demographic and psychographic segmentation based on consumer characteristics. In geographic segmentation, Nestle has divided their market into urban areas (cities) and rural areas (villages). Besides that, Nestle also uses demographic factor to segment its market, it consists on income level and educational level. The income level and educational level can be categorized as low, middle and high level consumers. Apart from that, Nestle uses psychographic factor to differentiate the market. The segmentation variables that Nestle uses are personality, social class and lifestyle. Nestle can groups individuals according to their personalities such as extrovert, self-disciplined or energetic. Nestle divides their customers into low social class, medium social class and high social class. Targeting A target market is a potential market that a company has decides to concentrate its marketing efforts and resources to enter those markets. Nestle segments its market by regions, income level, educational level, personalities, social class and lifestyle. By applying the information and observations that we get, we can simply identify the target market of Nestle. In this case, we found out Nestle focuses on urban areas rather than rural areas. The consumption of Nestle products is often in cities as compared to villages. This may be due to income and educational level. The people in rural area mostly could not afford the products of Nestle as it is considered as luxuries. They do not have strong sense of health consciousness due to educational background. This makes them the less attractive buyers. For segmentation by income level, Nestle has been targeting on those consumer who earn middle income and high income. People will purchase healthy and nutritious food and beverages when they have enough monetary resources to back up them. Those consumers with higher income tend to be the potential buyers for Nestle because they bring most profit into the company. Furthermore, for educational level Nestle tends to pay more attention to those consumers who has an education background. They will be more concern of their health and they will do more to maintain it. Through education, we can improve our knowledge and develop life skills which can contribute to individual and community health. Those people with an education background are more likely to practice and maintain a healthy and balanced diet as they know health is more important than wealth. For personality segmentation, Nestle is targeting consumers who are more outgoing and outdoorsy. It is because they require more energy and nutrition that they have lost during their activities. By adapting nutritional input to physical needs, they can get the most from their body.  [6]  These people wish to maintain their energy level and quick recovery after a hectic day by adapting a balanced diet that provides them with essential nutrients and energy. In addition, from the social class and lifestyle segments, Nestle is targeting consumers who are belong to the higher social classes. They have high purchasing power so that they can afford more luxuries such as Nestles products. These people are the target market of Nestle because they tend to be more health conscious. Nestles products often emphasize on nutritional value and health benefits that can improve ones lifestyle and health issues. As conclusion, Nestle is able to reach out to their customers that it can serve best and most profitably. Through segmentation and targeting market, Nestle can enhance the profits for their company and increase effectiveness in their marketing campaigns. Positioning Product positioning refers to the place an offering occupies in consumers minds on important attributes relatives to competitive products. Nestle positioned itself as  the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  Ã‚  [7]  Nestle uses the slogan Good Food Good Life to enhance lives, throughout life, with good food and beverages.  [8]  Nutrition content in their products is the main focus to strengthen their leadership in nutrition industry. To remain their position in that industry, they must identify their competitive advantages against their competitors. Nestle has listed out four competitive advantages of their company that may help their company to compete with their competitors, that are unmatched product and brand portfolio, unmatched research and development (RD) capability, unmatched geographic presence and lastly people, culture, values and attitude  [9]   . For unmatched product and brand portfolio, Nestle provide the largest range of food and beverages among all the food company. Their products range from global icons to local favourites that can adapt to consumer needs, tastes and preferences, making Nestle as a global brand that relevant to everyone and everywhere. Besides that, it is supported by unmatched RD capability that improves the products through innovation and renovation so that it can meet consumer needs and enhances consumer benefits. Nestle spent over billions of dollar on its RD just to ensure its consumer gets the essential nutrition that their body needed. Nestle has an unmatched geographic presence competitive advantage due to the number of countries where they presence. They have been in most countries for over decades and successfully created a strong relationship between their brands and their consumers.  [10]  This also means that they have has plenty of time to study about the local preferences and behaviors to improve their products taste to match the locals preferences. The most important competitive advantage for Nestle is their people, culture, values and attitude. The Nestle culture created a strong bond between their people with a shared set of behaviors and values into a single way of doing business. Their people are determined to deliver their goals as while as creating value to the public.  [11]   Marketing environment Marketing environment consists of microenvironment (internal environment) and macroenvironment (external environment). It embraces all the marketing team inside a firm and includes all the outside factors of marketing that affect the teams ability to develop and maintain successful customer relationships with their targeted customer group.  [12]  Nestle is using it to improve customer relationship management and adapt new strategies when it comes to challenges and opportunities. Microenvironment Suppliers Suppliers are the one who delivered the resources needed by the company to produce the products or services to the consumers. Any problems that incurred in supplier can greatly affect the company sales and damage customer relationship. We can divide the suppliers of Nestle into two groups that are labour suppliers and material suppliers.  [13]  Labour suppliers are in charge of the supply of labour required by the company to optimize their production level. Labour strikes and labour relations are the most important factor to maintain labour satisfaction for company to improve their efficiency. For material suppliers, they deal with the materials needed by the company to place the finished goods on rack. The quality of the material is everything that the company focuses on as Nestle is in the food and beverages industry. By maintaining the quality and quantity of these two supplies, Nestle is able to produce high quantity product to uphold their sales volume and customer satisfact ion in the long run. Marketing intermediaries It helps the company to promote, sell and distribute its product to the final buyers.  [14]  The physical distribution firms design the delivery chain for the company products to reach their final destination. The firms also in charge with the products safety without getting any damage while storing them temporarily. Marketing service agencies of the company helps to target and promote its products to the right market.  [15]  It acts as a communication channel between the customers and the company by explaining the features of the product and providing feedback with the help of survey for the company to improve the quality of the product.  [16]  Banks and insurance companies are financial intermediaries that help to provide monetary resources and protection to the product and company against risk that may be occurred during the operation of the company. Nestle works together with all marketing intermediaries to ensure their valuable customers have a clear image of their p roducts features. Customer Nestle sells its goods to reseller markets that provide the goods to final user at a reasonable profit. Nestle also deals with customer markets which consists of individuals and households that buy a wide range of its products. Nestle works hard on making the product available whenever the customer needs them to maintain customer satisfaction. Macroenvironment Political environment and Social Environment Nestle adhere to the laws and regulations that involve in its activities and the environment. The government may set quotas on the quantity of the products that it can supply and set the amount of taxes that the company must pays in order to conduct the business. To achieve a balance between them, Nestle participates in legislative and regulatory discussions between international organizations, government representatives, industry, scientific community and consumer associations.  [17]  In 2000, Nestlà © and other chocolate companies created the World Cocoa Foundation. The WCF takes control of the issues that cocoa farmers facing, which is ineffective farming techniques and poor environmental management. The WCF aims to increase farmer income, promote sustainable farming techniques, and launch environmental and social programmes.  [18]   Economic environment Customer purchasing power is majorly affected by a range of economic factors such as income levels, inflation, taxes, unemployment, exchange rates and mortgage rates  [19]  . The disposable income and living standard of a country may bring big business opportunities for Nestle or the other way round. Cultural environment Before Nestle start its operation in any country, it mainly focus on studying the societys cultural value, preferences and behaviors. This is because Nestle hopes its products can be accepted by the local with warm welcome and be competitive among other companies that operating at the same level.  [20]   Technological environment Technologies are the vital part of Nestle RD. Investment in technology will definitely help the company to reduce production cost and improve product quality. For example, Nestle have developed technologies that allow them to use natural vegetable oils instead of partially hydrogenated fats in Maggi  bouillon cubes and seasonings.  [21]  With the help of technology improvement, Nestle can create healthier products across their product range and thus improve health and quality of life in a country. Product We choose Nestlà ©Ã‚ ® since it is a brilliant and well known example of where as the superior quality, patented technology and basically selling directly to consumers and this whole business is growing rapidly.  [22]  The certified Halal status for all Nestlà © Malaysia products provides assurance and pledge that Nestlà © products are manufactured, imported and distributed under the strictest and tightest hygienic and sanitary condition in accordance, match to the Islamic faith.  [23]   The beverages offered by Nestlà ©Ã‚ ® is Milo, a jam packed with the natural goodness of malt, skimmed milk and cocoa for that great chocolatey taste loved by Malaysians from all walks of life as a Tonic Food Drink. MILO 3in1 offers the great taste of MILO in a more convenient format that easily prepare for your breakfast. Have a delicious goodness of a can of Milo whenever you go to keep energized. There are original, Mocha and Hi-Cal flavors of Milo Can. Bring home the cold delicious taste of the MILO Sejuk, just add cold water, its that easy. Milo UHT, MILO with the same energy-packed, rich chocolatety taste also comes in handy ready to drink packs escpecially during festival. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country such as Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Product Features Why do you like Milo? This is because Milo contain varying features and benefits, such as: Natural Goodness~ of malt, skimmed milk, and cocoa. ACTIGEN-E~ a combination of 8 vitamins and 4 minerals which helps in theoptimal release of energy. PROTOMALT~ a malt extract with a mixture of different Carbohydrates thatprovides energy and nutrients the body needs  [24]   Product Branding It is very important and vital because a brand is a term, name, sign, symbol, or design, or combination of these, that identifies the products or services of one seller or group of sellers and distinguishes them from those of competitors.  [25]  Branding helps the seller to segment markets, helps buyers and consumers identify products that might benefits them. For example, rather than just offering one general product to all customers, Nestlà ©Ã‚ ® can offer the different Koko Krunch, Honey Star, Nestle Bliss, Nescafà ©, Maggi, Nestle La Cremeria, Tropicana, and Kit Kat. In line with the Nestlà © position as a trusted food, nutrition and wellness company, Nestlà ©Ã‚ ® also focused on nourishing Malaysians to achieve overall wellness and deliver their promise to bring Good Food, Good Life to the people from all walks of life.  [26]   Packaging In todays era of globalization, for consumers, refreshing, ready-to-enjoy drinks are part of an dynamic and energetic lifestyle whether at play, home or work. Going beyond healthy refreshment, convenience, and quality, Nestlà © works hard to ensure that all packaging including drinks packaging respects the environment. In 2009, Nestlà © was able to save 58995 tonnes of packaging  material (paper, board, plastic, glass, metal) through its efforts to prevent food waste, guarantee their high quality. The approach includes many steps such as: decrease the volume and weight of packaging materials using recycled making material in packaging content wherever realistic supporting local packaging recycling and energy recovery activities helping customer to understand and take action to recycle more packaging  [27]   Labeling Label, is a part of packaging to perform several functions like identifies the product or brand, describe several things about the product who made it, where it was made, when it was made, its contents, how it is to be used, and how to use it safely, and lastly is to promote the brand, support its positioning, and connect with customers.  [28]  Nutritionists and scientists  has corporate responsibility through food labeling, like Nestle has provided the details of the nutrients that the average person needs to consume each day, so that consumers could easily understand. The symbols on the Appendix were designed to show the amount of nutrition contains of Milo. Product Support Service Customer service is another element of product strategy, which can be a minor part or a major part of customer service.  [29]  Nestle, one of the worlds largest food and nutrition company, has been a popular food brand in India for nearly a century, which include head office, manufacturing plants and branch offices spread all over India. Nestle offers excellent customer support for their products and if you need any assistance from their customer support team, following information through browsing internet will help you to get in touch with Nestle customer care division easily and more quickly. Approach Nestle customer-care via online Visit  http://www.nestle.in/  and you can find information about many brands and products like Milk products and baby food, prepared products, beverages, chocolate and confectionaries, yogurts, drinks etc. If you have any request, query, interest, concern or complaint, submit the form at http://www.nestle.in/contact_us.aspx. You can submit Maggi related information at  http://www.maggi.in/contact_us.aspx. You can visit  http://www.starthealthystayhealthy.in/, which is a site special to mothers and new born babies. Place Place, also known as distribution and it involves company activities that make the product available to target consumers. It must be as conveniently available as possible that the customers want the product and service. Choosing the right product channel of distribution is key to the success of an organization because it will affect the sales volume of a company. This shown that selecting a place is very important and challenging for every company. Distribution Channel Nestle are subject intensive distribution where a firm tries to place their products into outlets as many as possible to meet the needs of consumers whenever. Nestle has developed distribution channels which to make sure the provision of products that the consumers able to purchase it whenever and wherever.  [30]  Hence, Nestle attempts to provide as many outlets as possible and expand it. Nestle uses two types of channel intermediaries that are wholesaler and retailer and it is convenient for Nestle because both channels have a lot of advantages in high number of ordering, short period of time to shipment, and have a large number of customers.  [31]   Retailer and wholesaler as their intermediaries between a producer and consumer where the products from the producer to the consumer through the retailer or wholesaler.  [32]  Nestle as the producer and distribute their products to wholesaler or directly to retailer then retailer sells the goods and products to consumer. Location Convenience Stores A small store which is located near a residential area or along the roadside and it usually open 24 hours such as 7-eleven, petrol stations, rest stops, and so on. Consumers can buy Nestle products at the convenience stores because Nestle tries to ensure the availability of products so that the consumers able to purchase it whenever and wherever. Consumers are more convenience and easily to buy Nestle products. Supermarkets A large, low-cost, low-margin, high-volume, self-service operation designed to serve the consumers total needs for grocery and household products such as Jusco, Tesco, Carrefour, and so forth. Supermarkets have a huge selection of products available for consumers at low prices. So, consumers can choose Nestle products which based on their needs then purchase it at low prices because supermarkets offer many choices for Nestle products compare with other small stores. Superstores A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services such as Walmart. Superstores stock huge stocks Nestle products purchasing them in large lots. So, the prices of products are cheaper. Consumers can take advantage of these price savings with buy a lot of various kinds of Nestle products such as Milo, Nescafe, Nestea, and so on. Consumers are saving greatly on time, effort, and money. Price A product price influences wages, rent, interests, and profits, of course some prospective customers are interested in low prices, where as another segment is more concerned with other factors, such as service, quality, value, and brand image. Nestlà © estimated and predicted the cost by doing accumulated production as if they produced mass production so it reduced their labored cost and other cost for production process its a big advantages and benefits of the Nestlà © company who produce large quantity of units. With the help accumulated and estimated the production Nestlà © Company has a low cost of production and high profit margin and Nestlà © Company selecting a price method of going rate price because their pricing near the competitor pricing. A good example is Nestle juices have a market leader in beverage industry and lastly Nestlà © set the final pricing related to their market competitors so Nestlà © price do not have impact on the company policy, and other marketing activities.  Ã‚  [33]   Flexible and elastic prices are the key factors of victory of Nestlà © in global market, for example Milkpak being the largest selling brand is being sold out at the same price as that of other lower quality products while maintaining its quality. Their marketing strategy includes a wide range of pricing strategy, and by doing this they can retain and keep their product rates at a sustainable position. Prices are affordable and have enough money to buy to almost all types of consumers as they have wide range of single product as in the case of beverages, fruit juices are affordable to low economy class and expensive tin packed beverages are also doing business in the market. Bulk purchase discount is also provided at the whole sale markets as well as at the market stores and besides seasonal price variations are also seen, especially in the case of chocolate products, either by upsizing at the same price or reducing the sale price.  [34]   Price Strategy Price strategy is a basic, long-term pricing structure, which creates the initial price for a product and the intended direction for price movements over the product life cycle. There are three type of pricing strategy which is Market-Skimming Pricing, Market-Penetration pricing. Nestle Malaysia at present practicing penetration pricing to market Milo which is away where Nestle charges a relatively low price for a product (Milo) at the beginning as a way to reach the mass market. Establishing Price Goal Marketers have two choices whether to use profit towards profit maximization or satisfactory pricing. The marketer need to have an understanding of trends and changes in the market place to set a goal, mission and vision. If Nestle Milo has decided to go for profit maximization objective, they must be able to afford large amount of investment. It is not difficult to follow competitors pricing but they may not have the best to think about cost, demand and changes in Product Life Cycle. So they have to require a careful and thoroughgoing analysis before setting the price.  [35]   Price Tactic Diagram 34-9c9f2ae321 Product Bundle Pricing In United States and Canada,  Hà ¤agen-Dazs products are produced by Nestlà © and come in several traditional flavors. The example of price bundling is Haagen-dazs, a company which is famous as

We Need Stronger Child Support Laws Essay -- Argumentative, Persuasive

The amount of child support cases in arrears would decline if a few things were changed, hopefully providing incentives to pay child support on time and regularly. There are also harsher consequences that could be carried out to prevent future mistakes. There are things being done, but is it enough? As it stands the noncustodial parent can face loss of visitation, probation, and even jail time for none payment of child support. By not enforcing court ordered child support and making examples out of those who are not in compliance, we are sending out a message that child support is more of an option than a legal obligation. Think about the ones who are really suffering here, the children involved. There are many low-income families who are not receiving court ordered child support simply because they cannot afford the legal representation and court costs to fight for what they are legally entitled to. What should be done to start helping in these cases? The Office of the Attorney General Child Support Division is set up to help parents locate non-custodial parents who have not paid their child support. This is a free service; they also help provide the custodial parent with information regarding government programs including: Medicaid, TANIF, Food Stamps, and WIC. They can help you get health insurance if the non-custodial parent is not covering those expenses. The government help is easy to obtain only requiring information that would be easily obtained like proof of income, household members, SSN, expenses, and other personnel information. Once you have filed a case with them they will send paperwork to fill out, this will consist of; the noncustodial parents full legal name , last known address, last known telephone number,... ...e best interest of their children. It’s not the amount of child support that is being paid that is important while you are doing the best you can for your children and supporting them the best way you can. Enforcing child support and having greater punishments are not just to make the nonpaying parents lives more difficult but to ensure a better life for their children. Works Cited (Texas Child Support Enforcement Resource Center, 2011) Retrieved from http://www.supportcollectors.com/resources_texas.php#stats (Huffington Post UK, 2011) Retrieved from http://www.huffingtonpost.co.uk/2011/09/02/child-support-dodgers-mos_n_946102.html#s348352&title=Ive_Become_A (Texas' child support collection data presents varied picture, 2010) Retrieved from http://www.txcn.com/sharedcontent/dws/news/texassouthwest/legislature/stories/080310dntexnuchild.2b72be0.html

Janet Adelmans Hamlet Essay -- Essays on Shakespeare Hamlet

Janet Adelman's Hamlet    Janet Alderman in her essay "'Man and Wife Is One Flesh':   Hamlet and the Confrontation with the Maternal Body" embraces the psychoanalytic tradition of Freud and Lacan in order to reveal the quadruple-angled relationship of the Hamlet monarchy.   Focusing primarily on the relationship between Gertrude and her son, Hamlet, Alderman attempts to recast the drama as a charged portrait of Oedipal disillusionment and Lacanian sexual-abnegation.   Appropriately, sexuality provides the impetus for Alderman's argument; toying with sex roles and the power of sexuality over family dynamics and identity, she craftily reveals Hamlet to be a son's battle for his mother's purity, a covetous attempt to regain a sense of sexual normalcy.   Alderman's casts Gertrude as a type of catch-all, garden-of-Eden, original-sin embodiment, who initiates the fall of the paternal and recreates the maternal "body as an enclosed garden newly breached" (Adelman 263).   Adelman frequently refers to Hamlet Sr. and Claudius as "collapsing" into a single paternal figure; both incite and fall prey to Gertrude's sexuality.   Hamlet functions in Alderman's analysis as the crusader fighting for his mother's "benign maternal presence" (278) and the conqueror repressing his mother's sexual appetite, her "sexualized maternal body" (271).      Ã‚  Ã‚  Ã‚   Adelman's thesis, the quintessence of her study, seems to inhabit these lines:    Hamlet thus redefines the son's positions between two father's by relocating it in  Ã‚   relation to an indiscriminately sexual maternal body that threatens to annihilate the  Ã‚   distinction between the fathers and hence problematizes the son's paternal  Ã‚  Ã‚   identification;   [and] . . . conflat[ing] the beloved wit... ...Gertrude, as does the incestuous Claudius; thus, Hamlet places his identity with his mother.   Ultimately, Hamlet seeks not to avenge the death of his father, but to save his mother from her own destructive sexuality, and by extension his own self-destruction.   Of course, Adelman prescribes an existential reason to Hamlet's need to rescue his mother; Hamlet needs to "recover the fantasized presence of the asexual mother of childhood" (277).   Hamlet needs to separate his mother from all sexuality in order to reap the stability of her selfhood for his own.   After refusing to sleep with Claudius, Gertrude restores herself in her son's eyes to the status of "an internal good mother" (279).   Hamlet, now, by "trusting her, can begin to trust in himself and in his own capacity for   action; he can rebuild the masculine identity spoiled by her contamination" (279).      

Early Childhood Education Compare & Contrast Paper Essay

As early childhood educators we all have our own philosophies and approaches to education. There are several types of early childhood programs. Each program has its own philosophies, methods, and program goals. Every early childhood educator is unique making each early childhood program experience special. Consistently, early childhood programs offer educational foundations that prepare young students for their educational futures. In this paper I will focus on comparing and contrasting two programs that stood out to me, Ridgeline Montessori and the Whitaker Head Start. When examining early childhood programs there are many similarities and differences across the board. After observing both programs, I noticed that both schools have benefited from tailoring the services and programs provided to their communities. It helps early childhood programs become more effective at reaching their students. These two programs focus on providing services to two different communities of families, however, they both have the same goals in preparing students for formal schooling. The environment of each of these two programs differs in many ways. Due to the different methods, curriculum, level of family involvement, resources, funding, and teacher’s available programs can differ in structure. Some programs are built on models based upon psychological theories and principals, while others are more focused on students’ interests and individual needs. Ridgeline Montessori school is a free public charter school that is offered to any students in the community, through a lottery system. Students who don’t initially get in are placed on a wait list in the order in which they applied. Read Also:  Compare and Contrast Essay Topics for Elementary Students Even though Ridgeline is a public charter school, many low-income families may not be aware of the opportunity or have the resources to send their children there. Head Start on the other hand is a national federally funded program, in which enrollment is based on family income. Head Start also has a wait list and there are many families who have to wait to get into the program. The difference in program eligibility creates a difference in the types of families and children that enter these programs. Most students enrolled at Ridgeline come from middle class families, where they do not have to worry about their basic needs being met. This allows these students families to be more involved helping channel their energy and attention towards learning. Head Start children, on the other hand, usually come from low-income families, in which meeting their basic needs can be an everyday challenge. The differences in these two home environments play an intricate role in the set up and implementation of each program. The Head Start program focuses not only on educating young children, but also making sure that they’re socially, emotionally, and physically healthy. Head Start programs provide families with services that ensure students are receiving adequate nutrition, proper care, and that there basic needs are being met. Ridgeline Montessori offered free and reduced lunches at one time, however, due to the lack of need for this service, the program was cut. Students’ at Ridgeline seem to have less of a need for services and therefore, more focus is put forth on education and learning. Ridgeline Montessori uses the Montessori method, which was developed by Maria Montessori. The Montessori method views children as being unique individuals in which each child has their own interests and learning potential. The classroom and materials are prepared in advance, with manipulatives set up all around the classroom. At first glance the classroom looked similar to the classrooms I previously observed, however, with further examination I noticed many differences. One of the most noticeable differences I detected upon walking into the Montessori classroom was the noise level. The classroom seemed rather quiet considering the number of students. The layout of the classroom is much different. Instead of having several different designated centers the whole classroom is a center for exploration and learning. Materials and manipulatives are spread along the outside walls of the classroom and children are free to choose which type of materials they would like to work with during independent work time. You do not notice any individual desks and chairs set up in the classroom, rather a few tables and chairs grouped together. The furniture is all child size and you do not see any adult sized furniture throughout the classroom. Students spend most of their time working on the floor where they have their own individual carpets. They put them down to outline their personal workspace. Instead of there being various toys and games spread through out the classroom, there are specific sensory materials and manipulatives that are self correcting and purposeful to student’s learning. On the walls students’ work fill spaces throughout the classroom, similar to the walls of a Head Start classroom. Montessori classrooms are made up of mixed grades and ages, something that is not typical of traditional classrooms. The Head Start program I visited uses a more traditional comprehensive method. Students are all close to the same age. Since the program is federally funded there is much emphasis put on performance standards and teaching objectives. The classrooms at Head Start are a center based classroom with different areas for pretend play, math manipulatives, language/ reading/ writing area/ art exploration, blocks and large motor, water play, sand table etc. There is a group area for circle time activities and line time. The classroom time normally starts out with calendar work or story time. Children then tell the teacher what center or â€Å"key experience† they will start on and they choose work. Students are free to move from center to center as they choose as long as they stay somewhat involved in something and are not bothering others. Students don’t have to go to any center they are not interested in although a teacher may suggest an interesting activity to a child who has stuck to the blocks for a few days. Classrooms tend to be lively with a hum of activity. Materials are often brightly colored and made to imitate real life materials. There are specific skills and concepts that each center is aimed to teach students. Throughout the classroom there are individual desks and chairs for students to sit at or large cooperative tables to work at. Students also have a specific spot on the large rug where story time and group time takes place. In the Head Start classroom the teacher’s role is well defined, the teacher is responsible for implementing and directing the classroom activities. Head Start teachers are required to have at least a two-year degree and must complete a certain amount of educational training hours. Teachers’ are also expected to complete home visits, where they visit their student’s homes. Teachers direct the classroom activities and dictate what materials will be covered throughout the day; however, students do have periods of time where they get to decide what they want to work on. Student’s interests shape the Montessori teachers’ role in the classroom. Teachers are expected to allow the individual interests of the students to shape the activities of the day. The teacher is responsible for preparing the classroom environment that is educationally interesting and safe. The teacher acts as a guide, initially introducing a new concept to a student. Then the teacher will observe and analyze as the student works with the new concept, until mastering it. Montessori teachers go through special training to become a certified Montessori teacher. Teachers are required to maintain regular communications with the parents and guardians of students. Teachers are also expected to keep good documentation of the students’ growth and progress. Both Head Start and Ridgeline strive to develop a high level of family and community involvement. Head Start requires home visits and parenting classes for some families. The program is set up, to not only help the child get on track and ready for formal schooling, but also help the parents and guardians be prepared for the process as well. Ridgeline requires that parents and guardians volunteer or help out in the classroom at least 40 hours a year. Both programs put great emphasis on family involvement. Since Ridgeline is a Montessori school the curriculum is already set up. It is shaped by a sequence of three broad phases. These phases include: exercises for practical life, sensory education and language activities. The rate at which the students move through the areas of curriculum is directly related to the student’s mastery of each sequenced level. There is also a great importance put on learning through the senses and all materials and manipulatives are meant to be aesthetically appealing. The Montessori method uses five basic principles as the foundation for the program: respect for the child, auto-corrections, prepared environments, sensitive periods, and absorbent mind. These five principles are the guides for all Montessori programs. The Head Start curriculum is quit different from the Montessori curriculum. Head Start uses a traditional high/scope curriculum which is emergent, meaning it is not planned in advance. In the same way that student’s interests shape the Montessori curriculum, students’ help to determine the curriculum in a Head Start program. Plan-do-review is the teaching-learning cycle that is implemented throughout Head Start programs. In the Plan-do-review teachers and students plan out what they are going to do, do it, and then review the outcome with the classroom community. Since Head Start is federally funded the curriculum must meet national and state standards. The Whitaker Head Start I observed used routine and structure to help guide students throughout the curriculum and the day. The predictability of the day’s routine help student’s to know what is next in the day. Montessori schools work off a philosophy of respect for student’s abilities and interests. The main idea is to allow children to explore, grow and develop at their own pace. Head Start works off of a philosophy which promotes equality in social and emotional growth. The main idea is to provide students and families with the tools and resources to help prepare young children for formal schooling. Both programs are critical and beneficial to the students and families they serve.

A Story by Li-Young Lee Poem AP Lang Prompt

The poem â€Å"A Story† written be Li- Young Lee conveys the complex father and son relationship showing their connection through literary devices while the son is trying to get his father to tell another story. This poem is written in third person narrative by an ominous voice telling the fathers thought process. The narrator begins the poem saying, â€Å"Sad is the man who is asked for a story and can’t come up with one. † This intro not only gives us a foreshadowing look onto the poem, but tells us the emotions the father feels given to us by the all knowing narrator.He tells us the dad is sad that he can’t think of a new story which shows us that he just want to please his son and in turn portraying love. The structure in this poem gives us a feeling of the old man’s desperation to dig up another story first portraying his uncomfort, â€Å"The man rubs his chin, scratches his ear. † His anxiousness escalates, â€Å"soon, he thinks, the b oy will give up on his father. † You see his attitude further rise when he says, â€Å"he sees the day this boy will go. Don’t go!†Finally you see his desperation reach a high when he says, â€Å"Are you a god, the man screams, that I sit mute before you? † The poem made you feel the desperation of the father through the structure because you could feel him getting more and more frustrated. This frustration in him not being able to satisfy his sons want for a new story gives us a picture of the love the father has for his child. A parent just wants to make their child happy and his anger when he cannot accomplish this show us that he has genuine love for the son.In the concluding paragraph the poet makes a comparison saying, â€Å"It is an emotional rather than logical equation, an earthly rather than heavenly one, which posits that a boy’s supplications and a father’s love add up to silence. † The contrast of the emotional and logical equations and the earthly and heavenly equations show us that this is not such a big deal after all. It is all in the fathers emotions. His love for his child is so great that he does not want to see him go.He is haunted by the day he thinks his son will leave him and he does not want to let his son down because he thinks that will make his son leave. This fear of letting his son down is preventing him from thinking of a new story. That is why the equation at the end is the sons request plus the father’s love equals silence. This relationship shown through the use of literary devices is a natural one showing the parents undying love for the child.

Job Enrichment Essay

The cost of not applying this people-oriented philosophy is that workers become unmotivated, and dissatisfied which leads to low productivity and quality and high absenteeism and turnover rates. The average turnover rate in the building service industry is more than 100 percent. This means that if you have a crew of 10, you will have to hire more than 10 new people over the course of a year just to maintain your crew. You will spend a lot of time filling in for the employees who quit, adjusting work schedules, training replacements and answering a thousand questions from people who don’t have the authority or the knowledge to make decisions on their own. High turnover in the industry is even more significant for another reason: It means that we aren’t doing our job well as supervisors and managers. All levels of management must know how to work with people. Compensation and the work itself are factors, but management certainly shares responsibility when a worker quits. Study after study shows that workers can be motivated to work hard if they are involved, given responsibility and recognized. Job enrichment is one way to accomplish this. The Case For Job Enrichment Most employees are trying to reach the economic level at which their basic needs for food, shelter, health care, job security and the like will be fulfilled. Usually less fulfilled but equally important, are the employee’s intangible needs for knowledge, achievement and general self-satisfaction. These higher-level needs can be fulfilled only through work that is personally significant or meaningful to the employee. Meaningful work not only improves the motivation of employees and serves their human needs, but also increases their productivity and the overall effectiveness of the organization. 10 Meaningful work: ⠝‹ Involves employees in the identification and solution of problems that affect them and the organization. ⠝‹ Provides employees with the feeling – not the pretense – that they are personally contributing to the organization. ⠝‹ Provides employees with the opportunity to do the work they do best. If employees are performing meaningful work, they are highly involved in solving work problems that touch them personally and they share in the planning, organizing and controlling of what they do. With this comes increased understanding, achievement and stimulation, which combine to boost motivation and the organization’s effectiveness. One of the most effective ways to make work more meaningful is through vertical job loading or job enrichment. It goes a long way toward ensuring that the job satisfies people’s higher level needs and that employees are motivated to greater performance. Job enrichment can reduce turnover and give supervisors more time for work that cannot be easily delegated. Taking the time to build in motivators can result in increased job satisfaction and much smoother operations for your company. The argument for job enrichment can be summed up quite simply: If you have people on the job, use them. If you can’t use them on the job, let them go. If you can’t use them and you can’t let them go, you will have a motivation problem. Principles Of Job Enrichment Job enrichment is essentially a structured system of increasing employee responsibility and authority through effective, welldirected delegation. However, it is important to remember that only responsibility and authority can be delegated; accountability cannot. With that in mind, let’s look at the five principles of job enrichment. Principle 1: Remove controls. The first principle of job enrichment is to remove some controls while still retaining accountability. As dis- BSCAI Services Magazine November 2005 cussed above, the supervisor must always retain accountability but can remove or lessen some of the controls on subordinates when they are ready for it. Obviously, this can’t be done with employees who have just started on the job. If it is, they’ll be overwhelmed and confused, and the results will be disastrous— for them and for their supervisors. But it can and should be done when the employee is ready for it. Example 3. A lead person with a particular knack for training is made an on-the-job trainer. Example. When a cleaner has completed an initial training period, the supervisor checks on his work less often, perhaps weekly instead of nightly. Vertical Versus Horizontal Loading In this example, the employee has achieved a certain level of expertise. That achievement is recognized, not just with words, but also with actions. The fact that some controls are being removed demonstrates confidence in the employee. It increases the employee’s responsibility and control over his or her own work, and that improves motivation. Principle 2: Assign a complete natural unit of work. The second principle of job enrichment is to assign employees a complete project—a complete natural unit of work—whenever possible. Doing this increases their sense of accomplishment. They can see the results of their own work more clearly. It increases their accountability for that work and fosters pride in a job well done. Example. A cleaning team is given complete responsibility for everything within their area. Of course, the employees must see these as positive changes, and be interested in making them. Assigning new or specialized tasks recognizes some special ability in an individual employee, and it provides an opportunity for growth and advancement. One warning: It is important to distinguish between vertical job loading and horizontal job loading. Job enrichment involves vertical loading, or increasing the importance of the job upward. Horizontal loading merely increases the amount of work required without providing for growth and more responsibility. Here are some examples of horizontal job loading: ⠝‹ Rotating the assignments of a number of jobs that need to be enriched. This means general office cleaning for a while, then restrooms, then trash removal, etc. ⠝‹ Removing the most difficult parts of the assignment in order to free the worker to accomplish more of the less challenging assignments. ⠝‹ Challenging employees by increasing the amount of production expected. If the employee cleans 4,000 feet a night, see if he or she can clean 5,000. Principle 3: Give employees additional authority. The third principle of job enrichment is to give employees additional authority and freedom. Whenever possible, people should be given the authority to make decisions about their own work. Example. An experienced work crew is given responsibility for inspecting their own work. Obviously, the additional authority has to be realistic and consistent with the person’s job, and the person has to be ready for it. This is different from just piling on more work. It is giving the person some new authority and responsibility because he or she has demonstrated competence in other areas. This gives people recognition and a sense of achievement, and that again improves their motivation. Principle 4: Make reports directly available. The fourth principle of job enrichment is to make periodic reports available directly to employees rather than just to their supervisors. Example. Inspection reports are given directly to the crew responsible for cleaning the area. Again, this lets employees know that they are important. It gives them recognition, keeps them informed, and gives them direct feedback on their performance. Principle 5: Assign new or specialized tasks. The last principle of job enrichment is to assign people new or specialized tasks, enabling them to become experts. Example 1. A general cleaner is trained to become a floor machine operator. Example 2. An employee is given responsibility for quality control for an entire account or series of accounts. Circle No. 11 on Free Inquiry Card November 2005 BSCAI Services Magazine These examples of horizontal job loading do nothing to make a job meaningful and should be avoided at all costs. They actually reduce the employee’s personal contribution rather than providing an opportunity for growth within the job. In confusing horizontal for vertical loading, supervisors and managers often merely enlarge a job’s meaninglessness instead of enriching it. Developing A Job Enrichment Program Whether or not you apply these job enrichment principles depends on you and the people who work for you. While nearly everyone needs recognition and a sense of accomplishment, not all employees want more challenging work, additional responsibility, and a chance for advancement. Some workers may be meeting their higher level needs off the job, they may have other needs entirely, or they may simply lack the ability. Other employees, though, will have the potential and desire for more. They may need to be coached because of fear or a sense of inadequacy or they may need to be prodded because of a lack of ambition. But they should be encouraged to take advantage of opportunities, if they have the potential to better themselves and the company. For those employees who have the potential and the drive to move up, managers and supervisors have a responsibility to provide opportunities for further training and advancement. According to Steve Garcia, CBSE, of SMI Facility Services of Albuquerque, New Mexico, job enrichment begins when the employee is hired. The employee needs to feel that his or her employment is not a dead-end job. It should be explained to him or her that the goal of the company is to train, develop and promote employees.   And, notes Garcia, it is important that the company follows through with this process. â€Å"In most cases, company training involves learning only how to clean, which is fine, in the beginning, but I think shortly thereafter it should go a step further by teaching employees how to inspect, how to interact with customers and how to train new employees.† â€Å"Imagine telling your cleaner that you will be stopping by tonight to review an inspection report he has filled out himself,† he continues,â€Å"I think you will find in most cases the facility will meet or exceed the expectations of the company and the customer. Your employee will also feel his role with the company is more than just a janitor. He will realize he plays a key role in the entire process.† In addition, Garcia believes job enrichment allows a company to have a pool of well-qualified, loyal employees, which can move into higher positions within the company. Approach these jobs with the positive attitude that they can be changed even though years of tradition may have led managers and supervisors to believe that the content of the jobs is unchangeable. Get Employee Input Once the jobs are selected, the next step is direct participation by the employees whose jobs are to be enriched. Get a group of workers together to develop a list of changes that may enrich these jobs. They will be a valuable source of ideas and their participation will help ensure the success of any changes. Do not be concerned about the practicality of their suggestions at this time. Just generate a list without getting sidetracked into discussions about how they could be implemented. Once the list is complete, you and the group should screen the list to eliminate suggestions that involve dissatisfiers rather than actual motivation. (You may want to implement changes that eliminate dissatisfiers as well, but right now your focus should be on job motivators.) You should also screen the list to eliminate any horizontal loading suggestions. Be sure suggestions are specific and concrete. Generalities, such as â€Å"Give us more responsibility,† are very difficult to implement and are virtually meaningless. You want things you can carry out and measure or observe in some way. For example:The work team will inspect their own work nightly and the supervisor will inspect weekly. This actually gives the team more responsibility but in a specific, defined way that can be implemented and observed for its effectiveness. Use direct participation by the employees whose jobs are to be enriched. They will be a valuable source of ideas and their participation will help ensure the success of any changes. Implement The Program Once the job enrichment program begins, there may initially be a drop in performance. This is because changeover to a new job or way of doing things can lead to a temporary reduction in efficiency. But don’t lose faith! If the above steps are taken and the principles of vertical job enrichment followed, your employees will be motivated to achieve the growth and self-fulfillment they need and want. Clearly, job enrichment takes some work. It has to be built into a job. That takes some time and effort at the beginning but like good training, it will pay off with more motivated employees who are willing to work hard and capable of working independently. Ultimately that means improved motivation and job satisfaction. Select The Right Jobs The first step in putting job enrichment into practice is to select those jobs as candidates for job enrichment that meet the following criteria: $ Current attitudes are poor Motivation will make a difference in performance Changes will not be too costly This article was excerpted from the Building Service Management Program Volume Three – Motivation And Training. The program is a multi-volume training course that covers the technical aspects of cleaning and maintaining buildings as well as the management skills required in an increasingly complex and demanding industry. For more information on the program, contact BSCAI’s Information Central at 1-800-368-3414 or visit www.bscai.org go to the on-line store and click on publications. BSCAI Services Magazine November 2005